Sheila Chong

Clinic Manager/ Director at BMJ Physiotherapy clinic
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Location
Singapore, SG
Languages
  • English & Mandarin -

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Experience

    • Singapore
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Clinic Manager/ Director
      • Jan 2015 - Present
    • Assistant General Manager
      • Feb 2013 - Oct 2015

      Responsible for the business planning & product management of multiple international brands for the Company's distribution in the professional beauty salons, spas & retail networks. Responsible for the daily operations of the Sales & Marketing/ Creative departments in the company to achieve the corporate strategies & objectives (i.e. budgeted turnover & profitability etc.). Review & implement more efficient workflow for the team, including developing of SOPs where necessary to improve productivity of the workforce. Role revolves largely in sales forecasting & budgeting, assortment planning & inventory management to maximize efficiency & profitability & personnel management & development. Assist Director in any other business development projects. Show less

    • China
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Operations Manager
      • Apr 2012 - Feb 2013

      Responsible for monitoring and achievement of the sales targets of designated 4 retail stores, and events sales, to meet the budgeted turnover and profitability of the group. Manage the planning of monthly sales performance (i.e. top-line sales, transactions optimization & GP% etc.) targets of the stores and the Beauty Advisors, in the direction towards meeting prescribed performance targets. Responsible for mapping out, implementation and monitoring of an effective and productive merchandise displays at the store level. Implement and monitor the inventory control management standard at store level, to ensure adherence to the prescribed standards. Responsible for implementation, monitoring and conduct continuous feasibility study on new and existing operations processes for improvement, retail staffs discipline, training & development on product/beauty knowledge and service excellence etc. Responsible to oversee in the opening of new stores. Show less

    • Assistant General Manager
      • May 2004 - Feb 2012

      Responsible for the overall performance of the company operations in meeting the budgeted turnover at S$15 - S$20mil and profitability. (E.g. sales turnover, gross margins and bottom line etc.). Oversee running of the following departments: Sales & Marketing, Branding & Promotions, Retail & Salon Operations, Logistic, and Warehouse & Inventory Control. Manage a team of about 50 employees including 4 retail managers and drive the frontline business strongly to meet the corporate strategies and objectives. Ensure company is operated, managed and controlled in a manner that comply with the company’s internal policies and guidelines, industry’s regulations and government’s requirements. Manage, forecast and approve company financial control based on forecasted budget. Assist Director in any other business development projects Show less

Education

  • Nanyang Technological University Singapore
    Bachelor of Engineering - BE, Mechanical Engineering
    1998 - 2002
  • Singapore Human Resources Institute
    Graduate Diploma in Training & Development, HR (Training & Development)
    2007 - 2008
  • ITEC(UK)
    Diploma in Anatomy, Physiology & Massage, Anatomy, Physiology & Massage
    2002 - 2002
  • Nanyang Technological University
    Bachelor of Engineering (B.Eng.), Mechanical Engineering
    1999 - 2002

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