Experience

Stryker

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Director, Digital Marketing and Operations Global Endoscopy

  • Dec 2021 - Present

• Sr. Manager, Digital Enablement & Channel Strategy

  • Aug 2018 - Dec 2021

• Global Digital Strategy Manager

  • Sep 2016 - Aug 2018

• Digital Strategy Manager

  • Jul 2015 - Sep 2016



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sr. Brand Manager, DTC - Respiratory, BREO Ellipta

  • Jun 2013 - Mar 2015

  • DTC launch brand manager responsible for budget of $70 M for consumer spends inclusive of digital and online marketing, patient support programs, and coupon redemption programs for 2 launch brands • Lead for Free Trial Offer and Coupon programs for Respiratory launch brands including managing $60M budget, forecasting, redemption analysis, and weekly and monthly reporting• Lead cross-matrix team of 11individuals to develop and create the patient support program for BREO (My BREO My Support) to convert new patients to the brand and support patient adherence. This includes My BREO My Support campaign development/branding, content, measurement• Responsible for DTC digital campaign (Banners, Tablet ads, Pre roll) and website planning and development• Developed first tablet ad executed in GSK for BREO. Later used to infer enterprise wide standards• Responsible for Office of Prescription Drug Promotion (OPDP) submission for patient education brochure• Directed and designed all patient involvement for the live launch meeting of BREO including 8 live patients, iPad application content with QR code design, and closing session• Supervised the design and development of consumer email template, used as a GSK enterprise wide model for consumer email standards• Accountable for leading and presenting to governance boards on behalf of Brand and Copy Approval Team for launch SOP, process, and exceptions• Served as consultant to Governance Board on the development of the Launch SOP for Copy Approval Process for launch brands regarding development of standards, business improvement, and ways of working Show less

• Sr. Marketing Brand Manager, HCP - Respiratory, BREO Ellipta

  • May 2012 - Jun 2013

  • HCP launch brand manager responsible for professional launch planning and field execution• Responsible for leading a cross matrix team of 24 individuals to create a new enterprise process for Copy Approval for launch brands. This process is now used as the enterprise wide standard for launch teams • Assisted in the development of the HCP/ Professional campaign for BREO (pre launch), from initial concept to creative design and market research testing. • Led the early development of selling resources, ensuring alignment with the Customer Value Proposition and patient focus• Led Field Engagement to ensure that all launch tactics, touch points, and communications were aligned to the changing field environment • Liaison for sales training and patient engagement teams as the brand partner responsible for developing and incorporating branded content into the new selling model Show less

• Marketing Brand Manager, HCP - Urology, JALYN & AVODART

  • Nov 2010 - May 2012

  • Integral member of the professional team on the BPH franchise (JALYN & AVODART). Responsible for speaker management, copy approval, samples, communication, and field engagement• Oversaw Speaker’s Bureau Management through Speaker Audit, internal reductions, and working with legal to establish field guidance specific to speaker selection process and communication plan• Led all product communication to the field including label change, strategy shifts, and regional meetings, from development and coordination of field implementation to presentations to Sr. Leadership• Team lead for Copy Approval process; selected to represent CVMU Business Unit on various committees• Responsible for the development of strategic direction for all promotional materials including sample allocation and metrics for $3.9M sample budget for the BPH Franchise • Point for Point for Regional Business Management Team, Field Ad Boards, National Teleconferences and National Meetings, Senior Care, Pharmacy, Training, and IDN Teams Show less

• Therapeutic Training Manager, Urology, JALYN/ AVODART

  • Jan 2008 - Nov 2010

  • Responsible for strategic development, planning, creation and delivering of AVODART & Jalyn training curriculum for entire business unit• Co-Chair for the launch of JALYN for national product training meeting• Responsible for strategic development, planning, and creation of launch training of JALYN for Sales Force, Field Management and Payer Team, collaborating and presenting training plan roll out to Sr. Leadership, marketing, and Medical Science Liaison Team• Managed the development of 2 national trainers• Successfully directed multiple product shifts developing and presenting training plans to Sales Senior Leadership, managed training team of 92 people ranging from management to medical, to execute training across the business unit• Managed and led training after 2 FDA Letters which included partnering with various GSK departmental personnel to create and develop new training approach (i.e. Legal, Regulatory, Medical Affairs)• Executed multiple launch trainings including National JALYN Product Launch, CombAT Clinical Trial Show less

• District Sales Manager, Cardiovascular/ Metabolic

  • Aug 2007 - Jan 2008

  • Directed and Managed a four member team in Northern California Region• Responsible for developing Q4 business plan and implementing district business strategies to meet regional and national objectives• District ranked equal to or above the nation for 5/6 products • Managed year end budget and expenses to maximize return on investment • Conducted work contacts with all sales representatives to enhance selling skills and set developmental/ growth plan for each Sales Professional

• Field Development Trainer, Dermatology, ALTABAX

  • May 2007 - Jan 2008

  • Launched Altabax as Lead Product Trainer• Partnered with Training Manager in the creation, execution, and delivery of Altabax National Launch Training• Maintained, developed, and updated curriculum for New Rep Training

• Field Development Trainer, Diabetes, Avandia, Avandamet, Avandaryl

  • Jun 2006 - May 2007

  • Maintained, developed, and updated curriculum for New Representative Training• Product Trainer for in house New Rep Training• Facilitated National launch training for Avandamet First Line, ADOPT, Coreg CR

• Senior Sales Representative, Cardiovascular/ Metabolic

  • Mar 2003 - May 2006

  • 100% Club – Winter 2004, Spring 2004, Summer 2004, Fall 2004, Winter 2005• District Diversity Champion – 2005, 2006• Associate Trainer – 2005, 2006