Sheila (Shea) Ashdown
Sr. Program Manager at Fresh Consulting- Claim this Profile
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Bio
Experience
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Fresh Consulting
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United States
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Business Consulting and Services
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200 - 300 Employee
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Sr. Program Manager
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Apr 2021 - Present
Portland, Oregon, United States Provide strategic project leadership using a blend of process, tools, and emotional intelligence to care for people and drive teams to meet our shared goals. Project types include: app and website design and development, workshops, branding, market research, and video production. • Translate SOWs into actionable project plans, using waterfall or agile methodologies. Create clear work breakdown structure (WBS) and schedule, all aligned to budget, timeline, and scope. •… Show more Provide strategic project leadership using a blend of process, tools, and emotional intelligence to care for people and drive teams to meet our shared goals. Project types include: app and website design and development, workshops, branding, market research, and video production. • Translate SOWs into actionable project plans, using waterfall or agile methodologies. Create clear work breakdown structure (WBS) and schedule, all aligned to budget, timeline, and scope. • Collaborate on project charters to ensure buy-in and alignment from all team members, and maintain the charter as a living document. • Proactively identify and mitigate risks; escalate as appropriate when risks become issues. • Track and report on task status, budget, and overall project health, maintaining open lines of communication throughout the lifecycle of the project. • Facilitate productive meetings and send out follow-up notes to ensure clarity on action items. • Cultivate a positive and warm atmosphere among team members while still holding people accountable for their commitments. • Collaborate internally to ensure effective resourcing and load-balancing among team members, and maintain up-to-date forecasts. • Support business development by contributing to proposals and SOWS from the PM perspective. Capitalize on opportunities to deepen client relationships and win follow-on work. Show less
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Monumental
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Creative Director
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Dec 2018 - Mar 2020
Portland, Oregon Senior-level creative professional providing big-picture strategy and content direction for branded ecommerce websites. • Provide holistic oversight for website (re)design projects, ensuring continual alignment of goals between client and agency teams throughout the entire lifecycle of complex, multiphase projects. • Collaborate with clients to uncover their business goals and challenges, and work closely with Monumental’s cross-functional team to develop elegant, effective… Show more Senior-level creative professional providing big-picture strategy and content direction for branded ecommerce websites. • Provide holistic oversight for website (re)design projects, ensuring continual alignment of goals between client and agency teams throughout the entire lifecycle of complex, multiphase projects. • Collaborate with clients to uncover their business goals and challenges, and work closely with Monumental’s cross-functional team to develop elegant, effective solutions through a combination of content, design, and development. • Define reliable, repeatable processes for creative ideation and execution. Systematize the nonlinear creative process into distinct phases, with clear goals, tasks, and deliverables. • Lead content strategy efforts, including cultivating brand voice, defining messaging, writing, and editing. Onboard freelance copywriters and provide them with direction and feedback. • Support the sales process by giving input on project proposals and meeting with prospective clients; when projects are won, work closely with project manager to ensure project scopes and plans accurately reflect the goals, technical requirements, and resources needed for success.
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Project Manager
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May 2018 - Dec 2018
Portland, Oregon Joined the Monumental team to tackle day-to-day management of new and ongoing projects, and quickly moved into a leadership position as Creative Director. • Managed multiple projects simultaneously, continually rebalancing schedules and workloads to meet the changing needs of projects, clients, and the agency. • Created and refined project management processes and documentation (including scopes of work, budget estimates, workflows, and schedules) to align expectations and… Show more Joined the Monumental team to tackle day-to-day management of new and ongoing projects, and quickly moved into a leadership position as Creative Director. • Managed multiple projects simultaneously, continually rebalancing schedules and workloads to meet the changing needs of projects, clients, and the agency. • Created and refined project management processes and documentation (including scopes of work, budget estimates, workflows, and schedules) to align expectations and communication among all stakeholders.
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Bristol Urban Apartments
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United States
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Real Estate
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1 - 100 Employee
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Property Manager
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Jun 2015 - Dec 2018
Portland, Oregon Part-time manager of a 33-unit multifamily property built in 1927. Responsible for marketing, leasing, customer service, maintenance oversight, and project management. • Offer a high level of customer service to prospective and current tenants in a highly regulated and technical industry. Maintain up-to-date knowledge of fair housing laws, manage sensitive situations with tact and kindness, communicate clearly and consistently, and keep detailed documentation. • Oversee routine… Show more Part-time manager of a 33-unit multifamily property built in 1927. Responsible for marketing, leasing, customer service, maintenance oversight, and project management. • Offer a high level of customer service to prospective and current tenants in a highly regulated and technical industry. Maintain up-to-date knowledge of fair housing laws, manage sensitive situations with tact and kindness, communicate clearly and consistently, and keep detailed documentation. • Oversee routine maintenance and remodels of units. Take proactive measures to identify improvement opportunities on the property. Coordinate with in-house team and construction vendors to identify scope of work and procure bids and services. Inspect work to ensure quality outcomes. Select achievement: >> Managed a property-wide inspection and repair of 130+ windows. Coordinated with construction vendor to identify scope of work, manage schedule, and troubleshoot issues. Maintained clear and timely communication with all affected tenants.
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Portfolio Manager
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Jun 2016 - May 2017
Portland, Oregon Portfolio manager overseeing seventeen multifamily properties and two multi-unit commercial properties. • Managed ongoing day-to-day processes (applications, leases, move-ins, move-outs) in a highly regulated and technical industry. Worked within an atmosphere of strict deadlines, many of them legally mandated, while also constantly pivoting to accommodate shifting priorities or emergencies. • Served as primary contact for nine property managers; responsible for procedural… Show more Portfolio manager overseeing seventeen multifamily properties and two multi-unit commercial properties. • Managed ongoing day-to-day processes (applications, leases, move-ins, move-outs) in a highly regulated and technical industry. Worked within an atmosphere of strict deadlines, many of them legally mandated, while also constantly pivoting to accommodate shifting priorities or emergencies. • Served as primary contact for nine property managers; responsible for procedural training and day-to-day guidance. Effectively managed change with an understanding of team members’ various learning styles and varying degrees of comfort with new technologies. • Maintained a high level of customer service while also consistently enforcing policies and laws. Showed composure and diplomacy in potentially volatile situations (evictions, domestic violence). Kept extremely detailed records of all issues and communications.
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Project Manager, Writer & Editor
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2011 - May 2018
Freelance creative professional providing project management, writing, and editing to marketing and publishing teams. Able to join projects at any stage and onboard quickly to new environments, teams, and technologies. • Lead and manage publishing projects, taking books from concept to completion. Create project plans, scope, budget, workflow, and schedule. Anticipate and mitigate risks, educate authors on industry best-practices, manage expectations, and maintain clear communication… Show more Freelance creative professional providing project management, writing, and editing to marketing and publishing teams. Able to join projects at any stage and onboard quickly to new environments, teams, and technologies. • Lead and manage publishing projects, taking books from concept to completion. Create project plans, scope, budget, workflow, and schedule. Anticipate and mitigate risks, educate authors on industry best-practices, manage expectations, and maintain clear communication. • Provide content strategy and development for marketing campaigns; conduct market research; interview SMEs; write and edit copy; manage projects. Work includes websites, email marketing, business plans, print collateral, social media, and more. Select achievements: >> Collaborated with marketing agencies on projects for high-profile clients, including AKQA (client: NRG), Studioriley (clients: Shiseido, Uniqlo, Ecotrust), Vignette (clients: Nike, Aaron’s), IDL Worldwide (clients: Apple, Chevron), and AHA (clients: HP, Charles Schwab). >> Supported AKQA in launching a new website for NRG, a Fortune 500 energy company. Served as copyeditor and provided project management support to the senior PM. Tracked ~70 pages of content through two rounds of client review and editing, internal review and approval, uploading to CMS, and proofreading. Managed version control. >> Served as digital marketing manager for Muse Storytelling, helping the education start-up move from beta stage to official launch of its online course. Managed a Cyber Monday sale that achieved 150% of sales goal. Collaborated closely with six-person team on a campaign using email marketing and social media to drive traffic to the company’s ecommerce website. >> Partnered with a seasoned project manager to co-write a motivational book, "Project Sponsorship: Winning Strategies for Executive Leaders." Show less
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Powell's Books
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United States
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Retail
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1 - 100 Employee
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Marketing Coordinator
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Aug 2008 - Feb 2011
Member of Powell’s in-house marketing team. Managed and contributed to multichannel efforts to drive sales through ecommerce and six retail locations. • Served as project manager for the Powell’s Books Reader, an 8-page, full-color print circular with a monthly distribution of 90,000; maintained production schedule and coordinated workflow to ensure on-time delivery; served as principal editor to ensure an error-free product. • Managed the production of select email-marketing… Show more Member of Powell’s in-house marketing team. Managed and contributed to multichannel efforts to drive sales through ecommerce and six retail locations. • Served as project manager for the Powell’s Books Reader, an 8-page, full-color print circular with a monthly distribution of 90,000; maintained production schedule and coordinated workflow to ensure on-time delivery; served as principal editor to ensure an error-free product. • Managed the production of select email-marketing campaigns for Powells.com; monitored site metrics to assess email performance; recommended and implemented improvements to increase customer engagement; grew email subscriber lists. • Coordinated the submission of staff contributions to Powells.com; created training modules to assist employees in using online merchandising tools. • Wrote, edited, proofread, and fact-checked marketing materials for use online and in print. Show less
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The Ne'er-Do-Well Literary Magazine
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Book and Periodical Publishing
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Founder & Managing Editor
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2007 - 2011
• Directed the mission, aesthetic, marketing, and day-to-day operations of an independent print literary magazine and complementary ecommerce website. • Solicited, reviewed, selected, and edited submissions; worked with contributors to develop and fine-tune pieces for publication. • Designed magazine layout; wrote all editorial content and website copy; contracted with vendors to procure graphic design, website development, and printing services. • Created and… Show more • Directed the mission, aesthetic, marketing, and day-to-day operations of an independent print literary magazine and complementary ecommerce website. • Solicited, reviewed, selected, and edited submissions; worked with contributors to develop and fine-tune pieces for publication. • Designed magazine layout; wrote all editorial content and website copy; contracted with vendors to procure graphic design, website development, and printing services. • Created and implemented marketing and merchandising campaigns, including the use of social media, email marketing, local partnerships, and special events. Show less
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American University
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United States
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Higher Education
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700 & Above Employee
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College Writing Instructor
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Aug 2005 - May 2007
• Designed and taught a two-course sequence of composition classes, wholly responsible for course theme, text choices, lesson planning, and student evaluation. • Directed students in the development of analytical and persuasive essays, with a focus on structure, organization, audience awareness, and integrity of source materials.
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Writing Consultant
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Aug 2003 - Aug 2006
• Tutored student-writers in one-on-one conversations to develop academic writing techniques; worked with students at a variety of skill levels (first year through PhD), including non-native speakers of English.
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Creative Writing Instructor
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Nov 2004 - Jun 2006
• Served as writer-in-residence for D.C. WritersCorps, a non-profit organization that sends writers into D.C. public schools. • Developed creative-writing curriculum; led workshops and discussions; coached students to perform in local poetry slams.
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Education
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American University
MFA, Creative Writing -
Portland State University
Certificate, Project Management -
The George Washington University
BA, English, Creative Writing, Women's Studies