Production Manager & Strategist

• Mar 2020 - Present

Digital Strategist

• Oct 2018 - Mar 2020

- Prepare digital marketing strategy for Google Ads, Bing Ads, Facebook Ads and other platforms.- Implement those strategies and take action steps include:Keyword researchgoal creation and testingad copy writing and testinglanding page testing and feedbackcampaign creation and managementbudget and bids managementsegment analysisGoogle Analytics reportingmonthly reportingdevice and network level analysisand many other account level adjustments- Suggest growth areas (both online and offline), platforms and marketing collateral ideas to clients

Managing Partner

• May 2017 - Present

- Manage E-commerce Platforms design and development- Manage Conversion oriented landing page design and development- Pay Per Click strategy and implementation on Google Adwords, Bing Ads, Facebook Ads- Google Analytics reporting and implementation- Online tracking and reporting- Ad Copy writing- Keyword research

Co-founder

• Apr 2008 - Present

 Develop and fund (also find angel investors) start-ups  Start-ups include (Nowice Web Solutions, KashMuL, Syed Mustafa Hussein, FAKAT)

Chief Operating Officer

• Jul 2013 - Nov 2016

- PPC management experience (Optimized and built campaigns worth USD +200K/yr on Google Adwords, and Bing Ads.)- Part of a team that successfully developed a profitable sales funnel for one of our clients- Analyse and prepare monthly reports on sales performance and PPC objectives.- Work with data from email marketing software (Getresponse)- Extract and analyse data from online CRM (Customer Management Software) which was internally developed by the clients company.

Assistant manager - Planning & coordination (fragrances and personal care)

• Jun 2012 - Jul 2013

 Prepared and implemented launch plans of multiple products (sprays/oils); plans included product costing, marketing strategy, product placement, and inventory management strategy Managing and sustaining growth potential of J. Fragrances; which includes planning of product development, marketing activities, supply chain execution, processes and policy deployment  Introduced an SOP (Standard Operating Procedure) to monitor the quality of raw materials  Developed corporate sales portfolio by marketing and selling over 1,000 units of fragrances (perfumes) to Meiji GBM Pakistan hence highlighting a huge potential area for perfume sales (corporate sector of Pakistan)  prepared a detailed process improvement plan for J. Fragrances which involved acquisition of land for warehousing, buying equipment to improve quality control, and betterment of labor conditions by introducing proper production and handling gear  prepared a training module for sales associates (front desk staff at perfume/oil counters across Pakistan)

Business Development and Planning Executive

• May 2011 - Jan 2012

- Strategy planning at AMANTECH- Implementation of projects (e.g. completing all necessary paperwork and reviewing contracts of fee-sponsorship funds from leading organizations of Pakistan; organizing visits of school students to AMANTECH- managed a visit of 400 TCF students)- Policy making- Developing links with schooling/other networks of Karachi; TCF, Beacon House School System, AKDN, CDGK Schools, Zindagi trust, CAS schools, Aisha school (Orangi town),- Develop links with OEPs (Overseas Employment Promoters) and labor exporting companies such as HRSG, Mackinon & Mckinsey, Arabtec - Economic analysis - cost/benefit; social/economic impact of AMANTECH on Pakistan's society and economy

Home Tutor

• Jun 2008 - May 2010

I have taught O & A level economics and business studies

Summer Associate

• Jun 2009 - Aug 2009

Associated with the public affairs team. Highlights of Achievements -Completed a brand valuation project-Gathered essential data for tax exemption of Engro Foundation

Freelance writer

• Jun 2008 - Aug 2009

Freelance Report Writer - Financial Analyses, Business Recorder

Summer Associate

• Jun 2008 - Jul 2008

Analyzed CIU processes of 7 top banks in Pakistan

Summer Associate

• Jun 2007 - Jul 2007

Competitive scan for banc assurance products (products of major players) SWOT analysis of SCBL banc assurance products vs. products of other banksMajor Term Reports and ProjectsTeam leader of project/term paper on Honor Killing (Karo Kari) practices in PakistanPart of a 4-member team that worked on an extensive fertilizer(Pakistan) sector report (2004-2008)Conducted market research for the launch of GSK's chocolate HorlicsBusiness plan on a start-up: telephone restaurant locator Prepared a report on Nokia Plc (Brands strength and Financial ratios)Presented a philosophical and conceptual report on the mortgage crisis and subsequent financial meltdown