Analyst - eCommerce Development and Marketing

• Jan 2022 - Present

Software Engineer

• Aug 2021 - Jan 2022

• Manage HTML, CSS, PHP, and other code on content pages with high-level of technical skill, ensuring content is SEO friendly as well as engaging conducting detailed, competitive analysis of sites to determine best strategies in collaboration with client goals.• Customize themes to meet client’s requirements.• Prepare UI and UX website proposals to present to clients, using tools like Figma, Adobe XD.• Manage social media accounts of Simplileap, managing calendar for post on regular posting.

Digital Marketing Analyst

• Nov 2020 - Aug 2021

•Designed and implement client websites/template offerings from initial concept, site architecture, and user interface to finished deliverable. • Implemented WordPress sites from Photoshop layout through HTML/CSS to a custom theme, functions, and plugins.• Lead SEO driven organic strategy to boost site visit on SERPs. • Executed digital marketing campaigns, including web, SEO/SEM/SMM, email.• Worked on dashboard creation to evaluate important metrics such as reports on SEO performance benchmark and monitoring competitor performance and activities. that affect website traffic, service quotas, and target audience.• Brought in ways to enhance the site performance through keyword research, amending keyword usage and changes to internal link structure.• Used A/B testing methodology to optimize performance. • Worked on Google Ads and Facebook paid campaigns.

Sales Manager

• Jun 2018 - Nov 2020

• Created effective strategies to target new markets after researching and analyzing competitor behavior.• Developed strategic relationships with key partners and clients to foster profitable business initiatives.• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.• Tracked social media trends and adapted to attract target follower demographic.• Prepared weekly updates and reports to track growth and success rates of marketing campaigns.• Managed relationships with HNI clients and translated marketing and social media needs into results-driven strategies.