Shefali K Soni

Group Account Director at PMG India
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Contact Information
us****@****om
(386) 825-5501
Location
Delhi, India, IN

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Experience

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Group Account Director
      • Sep 2022 - Present

    • Senior Account Director
      • Mar 2019 - Sep 2022

    • India
    • Marketing and Advertising
    • 1 - 100 Employee
    • Group Account Director
      • Dec 2015 - Nov 2016

      Fountainhead MKTG, part of Dentsu Aegis Network, is one of India’s leading experiential marketing agencies. We combine brand insights and innovation with on-ground expertise. With business divisions ranging from Events & Activation, Exhibitions, MICE, Digital, Intellectual Properties, In-film branding, Rural Marketing, In-stadia advertising and PR Fountainhead MKTG, part of Dentsu Aegis Network, is one of India’s leading experiential marketing agencies. We combine brand insights and innovation with on-ground expertise. With business divisions ranging from Events & Activation, Exhibitions, MICE, Digital, Intellectual Properties, In-film branding, Rural Marketing, In-stadia advertising and PR

    • Head of Sales and Marketing
      • Apr 2014 - Nov 2015

      Genius Rio is a Integrated Information Systems for Indian Education. It’s a Smart School Management System having web and Mobile App access for School, Teacher, Parent & Student.A smart communication tool for schools, parents and students with a real time update of activities/happenings/reports from within the class and school campus. Preparing new product marketing plan for introducing Genius Rio to the education audience . Develop liaison with key opinion leaders, Principals and teachers in the industry for product placement .Strategic customer relation management on premises from product to experience innovation.

    • India
    • Advertising Services
    • 1 - 100 Employee
    • AVP - Activation
      • Apr 2009 - Jan 2013

      Handling creative brand strategy development and implementation, project management, brand partnership development and execution, team management, event management and budget control.

    • Senior Manager
      • Apr 2008 - Apr 2009

      Led the development and implementation of integrated marketing and communications plans for Business segments: Telecom, Automotive, Lifestyle, Financial, Consumer durable, FMCG & Liquor.

    • Manager
      • May 2007 - May 2008

      • To formulate customized end to end marketing programs in the arena of below-the-line activation.• Focused marketing communication plan for lead generation, consumer marketing, audience acquisition, events, promotion and e marketing.• Pan India project & team management that included project financials, budget allocation, team allocation and training, planning marketing collaterals and logistics. • Generating revenues from the key accounts and maintaining a congenial relation with the client.

    • Assistant Manager
      • May 2005 - May 2007

      Responsible for the Client Servicing & Business Development activities in the field of BTL covering lead generation, company presentation, pitching activities, client servicing activities & other tasks related up to order delivery. Responsible for the Client Servicing & Business Development activities in the field of BTL covering lead generation, company presentation, pitching activities, client servicing activities & other tasks related up to order delivery.

    • India
    • Entertainment
    • 1 - 100 Employee
    • Executive
      • Jun 2004 - Apr 2005

      • Provided Operational support for Golf tournaments & threatre plays that included Signage’s, branding , technical & logistics , Venue management & execution • Provided Operational support for Golf tournaments & threatre plays that included Signage’s, branding , technical & logistics , Venue management & execution

    • United States
    • Insurance
    • 1 - 100 Employee
    • Process Associate
      • Jun 2002 - Feb 2004

      Adopted a comprehensive approach with expertise in Early Stage Collections, Late Stage Collections, Specialized Services and Support Functions through extensive training module Adopted a comprehensive approach with expertise in Early Stage Collections, Late Stage Collections, Specialized Services and Support Functions through extensive training module

Education

  • Digital academy
    Certification in Digital Marketing, Google Certified Professional
    2014 - 2014
  • National Institute of Advertising
    Diploma, Events & Public Relations
    2004 - 2005
  • Shaheed Bhagat Singh College
    Bachelors of Arts in English
    2001 - 2004

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