Shefali K Soni
Group Account Director at PMG India- Claim this Profile
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Bio
Experience
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PMG India
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India
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Advertising Services
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1 - 100 Employee
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Group Account Director
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Sep 2022 - Present
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Senior Account Director
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Mar 2019 - Sep 2022
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Fountainhead MKTG
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India
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Marketing and Advertising
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1 - 100 Employee
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Group Account Director
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Dec 2015 - Nov 2016
Fountainhead MKTG, part of Dentsu Aegis Network, is one of India’s leading experiential marketing agencies. We combine brand insights and innovation with on-ground expertise. With business divisions ranging from Events & Activation, Exhibitions, MICE, Digital, Intellectual Properties, In-film branding, Rural Marketing, In-stadia advertising and PR Fountainhead MKTG, part of Dentsu Aegis Network, is one of India’s leading experiential marketing agencies. We combine brand insights and innovation with on-ground expertise. With business divisions ranging from Events & Activation, Exhibitions, MICE, Digital, Intellectual Properties, In-film branding, Rural Marketing, In-stadia advertising and PR
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Head of Sales and Marketing
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Apr 2014 - Nov 2015
Genius Rio is a Integrated Information Systems for Indian Education. It’s a Smart School Management System having web and Mobile App access for School, Teacher, Parent & Student.A smart communication tool for schools, parents and students with a real time update of activities/happenings/reports from within the class and school campus. Preparing new product marketing plan for introducing Genius Rio to the education audience . Develop liaison with key opinion leaders, Principals and teachers in the industry for product placement .Strategic customer relation management on premises from product to experience innovation.
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Planman Marcom
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India
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Advertising Services
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1 - 100 Employee
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AVP - Activation
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Apr 2009 - Jan 2013
Handling creative brand strategy development and implementation, project management, brand partnership development and execution, team management, event management and budget control.
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Senior Manager
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Apr 2008 - Apr 2009
Led the development and implementation of integrated marketing and communications plans for Business segments: Telecom, Automotive, Lifestyle, Financial, Consumer durable, FMCG & Liquor.
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Manager
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May 2007 - May 2008
• To formulate customized end to end marketing programs in the arena of below-the-line activation.• Focused marketing communication plan for lead generation, consumer marketing, audience acquisition, events, promotion and e marketing.• Pan India project & team management that included project financials, budget allocation, team allocation and training, planning marketing collaterals and logistics. • Generating revenues from the key accounts and maintaining a congenial relation with the client.
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Assistant Manager
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May 2005 - May 2007
Responsible for the Client Servicing & Business Development activities in the field of BTL covering lead generation, company presentation, pitching activities, client servicing activities & other tasks related up to order delivery. Responsible for the Client Servicing & Business Development activities in the field of BTL covering lead generation, company presentation, pitching activities, client servicing activities & other tasks related up to order delivery.
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Miran Productions
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India
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Entertainment
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1 - 100 Employee
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Executive
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Jun 2004 - Apr 2005
• Provided Operational support for Golf tournaments & threatre plays that included Signage’s, branding , technical & logistics , Venue management & execution • Provided Operational support for Golf tournaments & threatre plays that included Signage’s, branding , technical & logistics , Venue management & execution
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GENPACT
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United States
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Insurance
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1 - 100 Employee
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Process Associate
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Jun 2002 - Feb 2004
Adopted a comprehensive approach with expertise in Early Stage Collections, Late Stage Collections, Specialized Services and Support Functions through extensive training module Adopted a comprehensive approach with expertise in Early Stage Collections, Late Stage Collections, Specialized Services and Support Functions through extensive training module
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Education
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Digital academy
Certification in Digital Marketing, Google Certified Professional -
National Institute of Advertising
Diploma, Events & Public Relations -
Shaheed Bhagat Singh College
Bachelors of Arts in English