Experience

Hedgehog Communications LLP
• Singapore
• Writing and Editing
• 1 - 100 Employee
• Copywriter

  • Aug 2022 - Present


National Environment Agency

• Singapore
• Environmental Services
• 700 & Above Employee

• Executive Manager

  • Jul 2021 - May 2022

  - Team Lead in Placemaking and Engagement. - Promotion of hawker culture through partnership marketing. - Managed and strategized content for Instagram account.

• Assistant Manger

  • Nov 2012 - Apr 2022

  - Managed appeals and public feedback. - Conducting internal training to departments on service excellence and best practices.- Compiling reports on service standards and tracking of cases. - Led and developed marketing/ outreach plans for schools to encourage participation in campaigns. - Performed basic data analysis using Qlik Sense.

• Senior Executive, Corporate Communications

  • May 2011 - Nov 2012

  - Media monitoring and analysis- Crisis comms management - Active pitching of stories to media- Public relations and managing company's branding and image to the public



Q Lifestyle (S) Pte Ltd

• Travel Arrangements
• 1 - 100 Employee

• Senior Marketing Executive

  • Nov 2010 - Apr 2011

  - Managing the brand’s collaterals which include copywriting, producing new marketing materials, liaising with various departments on brand requirements. - Researching on key markets and coming up with strategic plans to better service the members. - Managing content to be uploaded onto corporate website and social media sites. - Managing the brand’s collaterals which include copywriting, producing new marketing materials, liaising with various departments on brand requirements. - Researching on key markets and coming up with strategic plans to better service the members. - Managing content to be uploaded onto corporate website and social media sites.



Royal Plaza on Scotts

• Singapore
• Hospitality
• 1 - 100 Employee

• Marketing Services Executive

  • Sep 2007 - Jul 2010

  - Managed the hotel’s loyalty programme for guests and bookers. - Event planning, organizing and implementation - Copywriting for newsletters, invites, website, corporate letters etc - Conceptualizing and implementing marketing promotions to support the sales department. - Tracking of promotion outcome and analysis of data. - Edited and launched a cookbook. - Managed CRM system. - Managed the hotel’s loyalty programme for guests and bookers. - Event planning, organizing and implementation - Copywriting for newsletters, invites, website, corporate letters etc - Conceptualizing and implementing marketing promotions to support the sales department. - Tracking of promotion outcome and analysis of data. - Edited and launched a cookbook. - Managed CRM system.



National Council of Social Service

• Singapore
• Government Administration
• 1 - 100 Employee

• Executive

  • Oct 2004 - Aug 2007

  - Marketing and fund-raising for Community Chest. - Servicing of corporate clients, marketing the causes Community Chest support, garnering donations, sourcing for sponsorship and running of events. - Giving presentations on Community Chest’s mission and getting employees of various organisations to sign up for the monthly donation programme. - Conceptualizing direct mailers and other collateral, copywriting and sourcing for direct mail partners. - Marketing and fund-raising for Community Chest. - Servicing of corporate clients, marketing the causes Community Chest support, garnering donations, sourcing for sponsorship and running of events. - Giving presentations on Community Chest’s mission and getting employees of various organisations to sign up for the monthly donation programme. - Conceptualizing direct mailers and other collateral, copywriting and sourcing for direct mail partners.


BHG SINGAPORE
• Singapore
• Retail
• 1 - 100 Employee
• Merchandising Coordinator

  • 2000 - 2001