Experience

Mana Aktiva

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Jan 2023 - Present

  - Accountable for the results obtained on social networks and for the client's reputation.- Detailed and organised to implement performance metrics, optimise campaign initiatives and suggest areas for improvement.

• Social Media Specialist

  • Jun 2022 - Present

  - In charge of handling and managing the Instagram account of one of Indonesia’s largest tech start-up, particularly in the Sumatra and Jatimbali region- Increased digital reach from 191k to 594k (+210,76%) in one month- Planning and executing the content plan that corresponds with the services and priorities of the client’s monthly program across all platforms- Research and identify the latest trends for tailoring content to find new, better ways to increase organic content conversions- Collaborate with KOL, Copywriter, Ads Specialist, Graphic Designer, and another team to ensure brand consistency and improve digital marketing performances- Presenting regular weekly reports of social media metrics, such as follower counts, engagement rates, and lead generation across platforms- Analyzed and assessed marketing success utilizing KPIs tools through Iconosquare and Data Studio, redefining campaign strategy when targets were poor-performing- Manage and oversee monthly campaign projects such as giveaway and offline campaigns- Training newly hired social media interns responsible for the company’s social media strategy and development

• Social Media Manager

  • Mar 2022 - May 2022

  - Effectively managed 15+ client Instagram accounts (ITO), providing clients with actionable recommendations- Developed, created, and implemented 30 content plans per month that fit the identity and purpose of the brand by collaborating with copywriter, graphic designer, and production team- Constantly dive into social media trends and create trend-relevant content- Scheduling and actively monitoring to view the progress of running content



Logicom Solutions Enterprises

• Indonesia
• IT Services and IT Consulting
• 1 - 100 Employee

• Creative & Communication Coordinator

  • Oct 2021 - Feb 2022

  - Developed an integrated marketing communication plan, including re-branding and increased social media engagement - Designed Company Profile booklet slides for five holding companies (LS Enterprises, LS Development, Logicom Technologies, Cozzi Life, & Cozzi Suite) - Maintain proactive communication and managed multiple projects simultaneously - Collaborated and developed concepts for content plan calendar @cozzi.id - Managed, designed, and created daily content creation for Instagram @cozzi.id - Created visual marketing needs for an upcoming project (The Windsor Property), including logo, flyer, banner, trifold brochure, and social media content carousel



USU Media

• Media Production
• 1 - 100 Employee

• Producer

  • May 2019 - Oct 2021

  - Spearheaded Oceh Senin's content program, - Assisting in the creation and refinement of scripts, project concepts, and other materials,- Finding additional crew and talent;- Directing camera operators, talent, and support staff. - Managed all of the details in the process. Besides that, - I also became a director, video editor, and reporter of some content.

• Video Editor

  • Apr 2019 - Oct 2021

  Project: USU Green Metric Company Profile, USU News, and others.- Trimming footage and putting together the rough project.- Following a script, screenplay, or outline.- Inputting sound, which may include selecting music and writing voice-overs.- Inserting graphics and special effects to enhance footage.- Improving and correcting lighting, coloring, and faulty footage- Use computer editing software programs such as Adobe Premiere, Adobe After Effect, Adobe Illustrator, and Adobe Photoshop.



Narasi.tv

• Indonesia
• Entertainment Providers
• 200 - 300 Employee

• News Collaborator

  • Aug 2020 - Feb 2021

  - Contributed to content production of the Buka Mata Narasi program - Analyzed and traced metadata video - Transcript typist of pre-interview audio record - Research, gathered information, and collective data materials - Created infographic poster for the Newsletter program every Wednesday - Contributed to content production of the Buka Mata Narasi program - Analyzed and traced metadata video - Transcript typist of pre-interview audio record - Research, gathered information, and collective data materials - Created infographic poster for the Newsletter program every Wednesday



Komisi Pemilihan Umum Kota Medan

• Enumerator

  • 2021 - 2021

  Enumerator & data entry of Community Participation Survey in Medan City General Elections (Field Coordinator: Farida Hanim, S.Sos., M.I.Kom.) Enumerator & data entry of Community Participation Survey in Medan City General Elections (Field Coordinator: Farida Hanim, S.Sos., M.I.Kom.)



Universitas Sumatera Utara

• Indonesia
• Higher Education
• 500 - 600 Employee

• Graphic Designer

  • 2019 - 2021

  Designed several scientific posters for TALENTA research and book cover. Some of them are:1. “Health Study and Digital Detoxification Efforts on Adolescent Social Media Users in Medan City” (LP-USU 2019).2. book cover designer "Media Literacy Based on Local Wisdom in North Sumatra" in 2019.3. "Eruption Disaster Mitigation Movement" Poster (LPPM-USU 2019).4. "Eruption Disaster Mitigation Bag" Poster (LPPM-USU 2019).5. Instagram feeds layouter @suratnaposo6. "Measuring Digital Literacy Ability of Social Media Users in Medan City in Facing Misinformation (Hoax) Content” (LP-USU 2021)

• Enumerator

  • 2019 - 2020

  Organized by the University of Sumatera Utara Research Institutions (LP-USU) team.- Contacted individuals to be interviewed at home by telephone or in-person; assisted individuals in completing questionnaires (2020)(TALENTA Research: Measuring the Digital Literacy Ability of Social Media Users in Medan City in Facing Misinformation Content (Hoax), headed by Yovita Sabarina Sitepu, S.Sos., M.Si.)- Analyzed and data entry local TV content (2019) (TALENTA Research: Study of Local Content for Television Stations in North Sumatra, headed by Hendra Harahap, M.Si., Ph.D.)



Komisi Penyiaran Indonesia (KPI)

• Indonesia
• Government Relations
• 1 - 100 Employee

• Minutes

  • 2019 - 2021

  Responsible for the written record (MOM typist) of the FGD meet. Responsible for the written record (MOM typist) of the FGD meet.



Vote Institute Research

• Enumerator

  • Oct 2020 - Dec 2020

  Conducted interviews with residents by following stringent guidelines quantitative methods and confidentiality laws. The title research are: - Research on Community Views and Expectations on the Social and Political Situation of Medan City, North Sumatra Province (First Survey: October) - Socio-political Survey of Community Views and Expectations on Socio-Economic and Political Conditions in North Sumatra Province (Sibolga Survey: November) - Research on Community Views and Expectations on the Social and Political Situation of Medan City, North Sumatra Province (Third Survey: December)



Badan Kesatuan Bangsa dan Politik Pemerintah Kota Medan

• Graphic Designer

  • 2019 - 2019

  Designed and summarized research concisely and attractively to create infographic posters for KESBANGPOL Kota Medan. The research topics are: - Medan City Conflict Map (2019). - Medan City Harmony Map (2019). Designed and summarized research concisely and attractively to create infographic posters for KESBANGPOL Kota Medan. The research topics are: - Medan City Conflict Map (2019). - Medan City Harmony Map (2019).