Deputy Director

• Jul 2023 - Present

Deputy Director

• Jul 2021 - May 2023

Managed two national marketing communications campaigns on behalf of the Ministry of Health (MOH), led a strategic communications team which included internal communications and media relations as well as led a visual communications team that produced collaterals (online and print) and videos.

Senior Assistant Director

• Jul 2017 - Jul 2021

Support the visual communications team which supports MOH Holdings, Ministry of Health and our healthcare partners with creation of collateral (print and online platforms) for various policies and campaigns. Also managed the I Feel Young SG campaign on behalf of the Ministry of Health to promote successful ageing in Singapore and empower seniors through the sharing of human interest stories on various online platforms to take charge of their health and well-being. Achievements2019-2020: Edited and produced commemorative book "Nursing: Our Profession, Our Pride” to celebrate 135 years of nursing in SingaporeAwards:2019: PS (Health) Team Award for Project Silver Screen Show less

Assistant Director

• Jan 2015 - Jul 2017

Supported branding campaigns for nursing and successful ageing campaigns on behalf of the Ministry of Health (MOH), as well as media relations and crisis communications for the company. Assisted in the expansion of the visual communications team to support the creation of marketing collaterals for various policy announcements and campaigns for MOH and MOH Holdings.2016: Profiled 18 healthcare professionals for the Ministry of Health's Healthcare Manpower Plan as well as managed the design and production of the plan into a book for public release.2014-2015: Wrote and produced “Caring For Our People” the SG50 commemorative healthcare book for the Ministry of Health as part of the national SG50 celebrations. Managed the launch event for the book for public release. Show less

Senior Manager- Corporate Communications Division

• Feb 2013 - Jan 2015

Developed and launched the MOH Holdings' newsletter for staff; developed and launched the MOH Holdings intranet; revamped the MOH Holdings' corporate websites. Developed and launched the MOH Holdings' newsletter for staff; developed and launched the MOH Holdings intranet; revamped the MOH Holdings' corporate websites.

Correspondent

• Nov 1999 - Jan 2013

Covered a variety of beats from crime to entertainment for three newspapers, managed a successful blog and was responsible for three columns, reaching over half a million readers. tabla! The English weekly for the Indian community - Successfully coordinated a 13-week editorial series sponsored by the Ministry of Information, Communications and the Arts on the theme of Integration. I worked closely with our stakeholders to develop the narrative and content, choosing the profiles, interviewing the newsmakers and put the package together with the support of the design and sub-editing team. - Successfully helmed a 20-week food series with CIMB, Malaysia's second-largest bank. - Managed and promoted the tabla!’s website, which averaged over 20,000 page views a month, as well as its Facebook page. - Contributed content to 91.3FM for the then Married Men Show in a segment on entertainment news. The New Paper - ‘Special Award for Excellence’(2008) Awarded for a series of breaking entertainment news stories. - 'Best Infographic' (2005) Awarded for a feature on the Arts House building, before its official opening. Worked closely with the talented The New Paper artists to put together a stellar visual storytelling concept. - 'Story of the Month' (2003) Awarded for an investigative report on a young woman who wanted to sell her unborn baby. This page one story received extensive public attention. Show less

Youth Executive

• 1998 - Jun 1999

Co-ordinated youth programmes. I was part of the team that launched Project Read. Co-ordinated youth programmes. I was part of the team that launched Project Read.

Conservation Officer

• 1991 - May 1992

I was a junior officer in the conservation unit which was responsible for the preservation and upkeep of the Singapore's historical artefacts and artworks. I was a junior officer in the conservation unit which was responsible for the preservation and upkeep of the Singapore's historical artefacts and artworks.