Experience

International Parkinson and Movement Disorder Society

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Assistant Director Of Communications

  • Jul 2022 - Present

• Web Manager

  • Sep 2021 - Jul 2022



Moon Landing, Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Chief Story Engineer

  • Jan 2020 - Aug 2021

  An Uncommon PR & Branding Agency Internally labeled our team's official "Head of All Things Smart," I integrated our high-level messaging into actionable strategies — from boosting email sales growth to COVID-19 crisis communications. I helped uncover and shape clients' core mission, then focused messaging, audience experiences and digital strategy to orbit around that singular, powerful cause. Moon Landing specializes in engineering brand-driven stories that sell — emotionally compelling marketing that rallies people behind a cause, reinforced with memorable narratives that "beg to be shared." My key projects focused on clients in community health, tourism, ecommerce & medical research.



University of Pittsburgh

• United States
• Higher Education
• 700 & Above Employee

• Marketing & Communications, Honors College

  • May 2018 - Feb 2020

  Manage all communications + marketing efforts for Pitt Honors College. Alongside Pitt's university-wide rebrand, I refocused the Honor's College's marketing around sharing students' real experiences, rather than just listing program details. I crafted a new brand narrative: "Cross Boundaries" to highlight the College's flexible curriculum and unique interdisciplinary opportunities, which appeal to the core student profile of broad intellectual curiosity. Managed external channels for both potential and current students, as well as collaborations with Pitt's PR, Admissions, and academic units.



The Education Partnership, PA

• United States
• Education Administration Programs
• 1 - 100 Employee

• Marketing Manager/ Consultant

  • Feb 2017 - Apr 2018

  -Led strategy that turned around a declining $150K annual POS campaign. Increased total campaign donations 9% (despite a decrease in potential donors for the campaign.) -3x'd email engagement rates in first 3 months. -Created brand guide. Managed media opportunities. Built new system for capturing/sharing stories. -Led strategy that turned around a declining $150K annual POS campaign. Increased total campaign donations 9% (despite a decrease in potential donors for the campaign.) -3x'd email engagement rates in first 3 months. -Created brand guide. Managed media opportunities. Built new system for capturing/sharing stories.



Digital Relativity

• United States
• Advertising Services
• 1 - 100 Employee

• UX Content Director

  • Mar 2013 - Feb 2017

  (Creative marketing agency) -Content strategy: Worked with various partners to develop social media and content plans, including all print and digital collateral. Managed full content team, as well as external writing teams. -UX planning: Built site architecture, crafted user interaction strategy & design wireframes. Increased conversion rates of emails and site pages with UX/conversion tactics -Copy writing: Wrote & formatted content for web, blogs, news releases, newsletters, ads, etc., including SEO writing -Public Relations: Created and implemented creative promotional strategies for partner organizations, including guerrilla tactics and media relations. *Clients included: West Virginia Division of Tourism, National Parks of Southern WV, Bridge Day, Visit Southern WV CVB, Ancestry Pet Foods, CGI Windows, Tomoka Brewing Co. and others, with focus on travel/tourism industry.



H&R Block

• Information Technology & Services
• 1 - 100 Employee

• District Marketing Coordinator (Seasonal)

  • Jan 2013 - Mar 2013

  -Marketing planning: Consultation and assistance for 40 tax office managers in 4 states. Coordinated marketing for 2 districts, including the regional "rally day" top district. -Tool development: Created new tools to simplify workflow and incoming calls based on performance statistics. Designed a strategy diversification worksheet to assist office managers when creating marketing plans, which was adopted district-wide. -Coordination: distributed marketing materials across district as needed -Internal relations: Worked with district managers to encourage and reward team. Recommended staff members for further recognition from regional manager.



Mythology

• United States
• Retail Apparel and Fashion

• Brand Journalist

  • Dec 2012 - Feb 2013

  Worked under former Microsoft Marketing Director, sharpening strategic development skills -Tool creation: Created branded marketing tools to help businesses address marketing pain points -Development: Worked with team to create opportunity development strategies -Consulting: worked with nonprofit affiliate, Create WV, to develop market insights and create marketing strategies for small businesses Worked under former Microsoft Marketing Director, sharpening strategic development skills -Tool creation: Created branded marketing tools to help businesses address marketing pain points -Development: Worked with team to create opportunity development strategies -Consulting: worked with nonprofit affiliate, Create WV, to develop market insights and create marketing strategies for small businesses



Mountaineer Packaging

• United States
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Director, Marketing

  • Jan 2012 - Dec 2012

  -Strategic planning: developed marketing, workflow and tracking plans -Campaigns: re-established lost business with creative guerilla marketing campaign -Tracking: implemented sales and marketeing tracking via CRM. Worked with sales team to identify tracking needs and KPIs. -Web design and management: Set up and designed front-end of website. Set up analytics. Managed social media accounts and campaigns. -Material design: Designed catalogs and marketing materials. Used sales insights to develop seasonal discounts and offers. *focus in business-to-business (B2B) marketing and industrial sales



Adventures on the Gorge Resort

• Marketing/photography/blogging/design

  • May 2011 - Mar 2012

  -Blogging: Wrote blog content for 5 different brands. -Design: Designed marketing materials, including social media graphics, event and brand logos, digital newsletter offers, printed guides, and kayak display materials. -Photography: Took action shots of guests for purchase post-adventure *focus in tourism and outdoor adventure industries -Blogging: Wrote blog content for 5 different brands. -Design: Designed marketing materials, including social media graphics, event and brand logos, digital newsletter offers, printed guides, and kayak display materials. -Photography: Took action shots of guests for purchase post-adventure *focus in tourism and outdoor adventure industries



Huntington Museum of Art

• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Public Relations intern

  • Jan 2011 - May 2011

  -Media tracking: reshaped museum's earned media evaluations, calculating equivalent advertising costs to quantify ROI -Photography: Photographed events for local media outlets like Tri-State magazine and museum website -Media tracking: reshaped museum's earned media evaluations, calculating equivalent advertising costs to quantify ROI -Photography: Photographed events for local media outlets like Tri-State magazine and museum website


Marshall Recreation Center
• United States
• Health, Wellness & Fitness
• 1 - 100 Employee
• Communications Assistant

  • Nov 2010 - May 2011


WSAZ News Channel 3

• Editor & Photographer

  • Oct 2010 - May 2011

  Market-leading news station (WV/OH/KY) -Reporting: Gathered interviews and in-the-field information and video for broadcasts -Video shooting and editing: for morning newscasts -Producing: Wrote segments and human interest teasers for 5 and 6 o'clock evening newscasts, and helped manage on-air production. Updated writing styles based on viewership statistics. -Web editing: Edited web content, repurposing broadcast journalism for digital media and choosing wire content to post Market-leading news station (WV/OH/KY) -Reporting: Gathered interviews and in-the-field information and video for broadcasts -Video shooting and editing: for morning newscasts -Producing: Wrote segments and human interest teasers for 5 and 6 o'clock evening newscasts, and helped manage on-air production. Updated writing styles based on viewership statistics. -Web editing: Edited web content, repurposing broadcast journalism for digital media and choosing wire content to post



Marshall Artists Series

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Assistant

  • Aug 2009 - May 2011

  -Promotion: for upcoming shows with social media, news releases and other materials. -Graphic Design: of promotional pieces, including show logos and branding, billboards, interactive e-blasts, table tents and more. -Public relations: Oversaw media during performances. Helped run fundraisers and ticketholder events and receptions. -Promotion: for upcoming shows with social media, news releases and other materials. -Graphic Design: of promotional pieces, including show logos and branding, billboards, interactive e-blasts, table tents and more. -Public relations: Oversaw media during performances. Helped run fundraisers and ticketholder events and receptions.



Paramount Arts Center

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing/ Design/ Public Relations

  • Jun 2009 - Dec 2010

  -Campaign management: Led campaign for "fun." concert, reaching sales goals in a previously untapped demographic, using only low-budget grassroots tactics, including a flash mob that earned significant media coverage -Graphic design: of Web pages, brochures, displays and advertisements. -Campaign management: Led campaign for "fun." concert, reaching sales goals in a previously untapped demographic, using only low-budget grassroots tactics, including a flash mob that earned significant media coverage -Graphic design: of Web pages, brochures, displays and advertisements.



Naples Daily News

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Copy Editor/ Page Designer

  • Jun 2010 - Aug 2010

  Selected out of more than 600 applicants for nationally-competitive internship. -Copy editing: of stories using Associated Press Style. -Graphic Design: of news pages, including section fronts and Showcase special section pages. Selected out of more than 600 applicants for nationally-competitive internship. -Copy editing: of stories using Associated Press Style. -Graphic Design: of news pages, including section fronts and Showcase special section pages.



The Wayne County News

• Editor, Family Living

  • Feb 2007 - Jul 2008

  Designed, selected, generated and edited content for feature pages. -Reporting: Wrote feature and front-page stories. -PR: Community liaison for locally submitted story ideas -Graphic design: Redesigned newspaper’s regular column headings, headline styles. Designed, selected, generated and edited content for feature pages. -Reporting: Wrote feature and front-page stories. -PR: Community liaison for locally submitted story ideas -Graphic design: Redesigned newspaper’s regular column headings, headline styles.