Experience

McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Senior Experience Strategist (CX & CRM) at MRM//McCann Dubai

  • Oct 2022 - Present

  Dubai, United Arab Emirates



Samsung India

• India
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Deputy General Manager - Product Innovation CX & Business Strategy for Digital Appliances

  • Jul 2016 - Aug 2022

  Gurugram, Haryana, India - End to End execution of New Concepts Development projects, including Insighting, Ideation, Concept Making, Feasibility Check, Mock Ups/Experience Prototypes, Commercialisation.. at Samsung for IM & DA business in India (across HW/SW, services, UX, accessories, design, marketing and more) in collaboration with internal stakeholders and global design and research partners - Make compelling visual storytelling decks to persuade all concerned stakeholders - Ideate and propose new… Show more - End to End execution of New Concepts Development projects, including Insighting, Ideation, Concept Making, Feasibility Check, Mock Ups/Experience Prototypes, Commercialisation.. at Samsung for IM & DA business in India (across HW/SW, services, UX, accessories, design, marketing and more) in collaboration with internal stakeholders and global design and research partners - Make compelling visual storytelling decks to persuade all concerned stakeholders - Ideate and propose new marketing strategies, use cases, advertising content - Build innovative frameworks, Business Models & Keywords to communicate consumer insights Build consumer Personas for specific consumer segments to plan relevant product & service offerings - Periodic publishings for emerging consumer trends - Achieve Multidisciplinary expertise through collaboration with external global and India based design & research agencies through cutting edge digital, collaboration & synthesis methods, sprints & workshops

• Chief Innovation Manager - Product Innovation for Smartphones Wearables & Digital Appliances

  • 2018 - Feb 2022

• Lifestyle Research Manager - Product Innovation for Smartphones & Digital Appliances

  • Jul 2016 - Dec 2017



Kantar

• Market Research
• 700 & Above Employee

• Brand & Communication Insights Specialist

  • Sep 2012 - Jun 2016

  - Brand and Communication specialist role to help clients understand reframe the problem statement, mitigate risk & take better decisions for right business outcomes. Done through gaining deeper probe of clients business challenges, target audience, custom methodologies and hard hitting insights - Lead all aspects of Market Research, Consulting & Business Development (pitching for new business, ensure profitability in budget, introduce new research methodologies, conduct qualitative… Show more - Brand and Communication specialist role to help clients understand reframe the problem statement, mitigate risk & take better decisions for right business outcomes. Done through gaining deeper probe of clients business challenges, target audience, custom methodologies and hard hitting insights - Lead all aspects of Market Research, Consulting & Business Development (pitching for new business, ensure profitability in budget, introduce new research methodologies, conduct qualitative research, moderation, report writing, presentation, constant sharing of POV decks with clients) -Successfully undertaken >70 research, brand communication & consultancy projects - Product Testing, Concepts/Ad Testing, Passive Tracking,, Ethnography, U&A, Passive Tracking, Acceptor and Rejecters study, Packaging Evaluation, Link, Mystery Shopping & more Show less



Ipsos

• France
• Market Research
• 700 & Above Employee

• Senior Researcher - Qualitative

  • Nov 2009 - Aug 2012

  - Partner with brands from multiple industries uncover the right opportunities through providing them a wide range of research solutions from packing evaluation to retail audit, from ethnography to brand tracking & more - Lead or partnered on more than 50 research projects - FMCG, Retail, Consumer Electronics and Mobile, Automotive, Tobacco and Alcohol, Health and Medicine, Rural, Banking, Healthcare, Health Insurance, for clients like Bharti Retail, GSK, Nokia, Dabur, Renault, Marlboro,… Show more - Partner with brands from multiple industries uncover the right opportunities through providing them a wide range of research solutions from packing evaluation to retail audit, from ethnography to brand tracking & more - Lead or partnered on more than 50 research projects - FMCG, Retail, Consumer Electronics and Mobile, Automotive, Tobacco and Alcohol, Health and Medicine, Rural, Banking, Healthcare, Health Insurance, for clients like Bharti Retail, GSK, Nokia, Dabur, Renault, Marlboro, Pernod Ricard, Renault, Ford, Hanes Innerwear, ARK... Show less



Havas

• Advertising Services
• 700 & Above Employee

• Account Executive

  • Sep 2009 - Nov 2009



Madison World

• India
• Advertising Services
• 500 - 600 Employee

• Media Planning Intern at Madison World

  • Dec 2008 - Jan 2009



Bharti Enterprises

• India
• Telecommunications
• 1 - 100 Employee

• Corporate Communication Intern at Bharti Enterprises (Airtel)

  • May 2008 - Jun 2008



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Client Servicing Intern at JWT Advertising

  • May 2007 - Jun 2007