Shayna Horwitz

Development & Communications Director at The Human Trafficking Legal Center
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Location
Washington, District of Columbia, United States, US
Languages
  • English Native or bilingual proficiency
  • Chinese Professional working proficiency
  • Spanish Limited working proficiency
  • Hebrew Elementary proficiency

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Experience

    • United States
    • Legal Services
    • 1 - 100 Employee
    • Development & Communications Director
      • Aug 2019 - Present

      Oversee all aspects of HT Legal Center's development program and communications. Responsible for developing and managing all special appeals, online communications campaigns, and special events. Develop annual fundraising and communications plans, cultivate donors, and manage grant applications and reporting. Oversee all aspects of HT Legal Center's development program and communications. Responsible for developing and managing all special appeals, online communications campaigns, and special events. Develop annual fundraising and communications plans, cultivate donors, and manage grant applications and reporting.

    • United States
    • International Affairs
    • 100 - 200 Employee
    • Media Relations & Marketing Specialist
      • Jan 2019 - Jun 2019

      • Developed and maintained reporter relationships and media contact lists; evaluated impact of media outreach. • Identified opportunities for media pickup; secured and scheduled print and online media interviews.• Implemented integrated communications campaigns targeted at a range of stakeholders and key audiences. • Wrote, edited and proofread wide range of materials including news releases, website copy, and op-eds.

    • Marketing & Business Development Fellow
      • Jun 2018 - Jan 2019

      • Created content for daily social media editorial calendar to highlight key programs and engage in relevant conversations.• Planned and executed social media strategy for 50th Anniversary Meridian Ball, 7th Annual Global Leadership Summit, and African Women’s Entrepreneurship Program for 2018.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Associate Director of Development
      • Mar 2016 - Jun 2017

      • Managed all aspects of annual campaign ($1.3 million), including direct mail appeals, online solicitations, phonathons, and local and national fundraising events; assisted in increase of annual campaign revenue by 12% from FY15 to FY16 and of e-campaign revenue by 41%.• Launched Parent Association Newsletter to enhance communications with key stakeholders that highlights student and program successes.• Produce development materials through video, print, and electronic communications, including: quarterly email highlights, press releases of major events, and donor stewardship videos. • Identified, researched, prospected, and created strategies to cultivate major donors, parents, and alumni, including parlor meetings and other initiatives; these donors represent 78% of annual campaign revenue.• Implemented data cleanup project in partnership with Hillel International’s Advancement Department to improve hygiene of donor records. Show less

    • Development Associate
      • Aug 2014 - Mar 2016

      • Conducted grant research, completed grant applications, and managed grant timelines (received $95,000).• Maintained timely gift acknowledgement of 1,400 annual gifts, managed database, and designed new website.

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Development and Administrative Assistant
      • Jun 2013 - Jul 2014

      • Develop Affinity Society goals, membership and programming through marketing, social media campaigns, and writing press releases for JewishNews (local publication that reaches 5000 households); increased event attendance by 300% and social media participation by 357%. • Enhance effectiveness of UJFT and UJFT Development Program by providing administrative and management support. • Provide database support, mass mailing functions, coordination of meetings, and assistance with event management. Show less

    • United States
    • Non-profit Organizations
    • 300 - 400 Employee
    • Student Programs Regional Associate China
      • Aug 2012 - May 2013

      • Cultivated Chinese and foreign student club initiatives through monthly newsletters, fundraisers (students raised over 9000RMB), awareness programs, and presenting at schools. • Created application process to select Chinese students and student sponsors to participate in medical missions, including preparing and translating mission training materials. • Accepted eleven Chinese students to participate in annual International Student Leadership Conference and worked with previous participants to utilize conference experiences in their own schools and communities. Show less

    • United States
    • Education Administration Programs
    • 300 - 400 Employee
    • Residential Advisor
      • Aug 2012 - May 2013

      • Worked with both American and Chinese college students as well as home stay families and community at large to facilitate cultural exchange and mutual understanding. • Assisted students in furthering their language studies including serving as a liason between students and teachers and members of the community. • Responsible for building and developing community standards, event programming, leading group travel for two week periods, and for providing counsel on various personal and academic issues to American students living in China. Show less

    • Development Intern
      • Jan 2012 - Jun 2012

      • Researched history and current situation of NGOs and non-profits in China along with the limitations and challenges they face with government regulations and perception by the Chinese people• Researched and analyzed Corporate Social Responsibility (CSR) trends in multinational companies to assist development team to determine where relationships of mutual benefit and growth could occur

    • Student Programs Intern
      • Aug 2011 - Dec 2011

      • Student Club Registrations (school, club, adviser, club president) data entry into Raiser’s Edge• Co-managed 2nd Annual RUSH Dodgeball Tournamento Event raised over $20,000

    • Intern
      • Jun 2011 - Dec 2011

      • Developed strategic plan to redesign and utilize website and social media to increase membership and effective dissemination of information, increased membership from 50 to 971 in two years (1,942%) • Researched community management platforms and analyzed which platform best complemented community needs • Redesigned website in conjunction with launch of new community management platform, increased website traffic and email opening ratings by 1800% in two years • Head of committee that launched first annual Tikkun Tidewater, a joint recycling and education project with multiple organizations in the Jewish community • Wrote event marketing and follow-up articles for JewishNews (local Jewish paper, circulates to 5,000 households) and Federation website Show less

    • Israel
    • Non-profit Organizations
    • 1 - 100 Employee
    • Campus Entrepreneur Initiative Intern
      • Aug 2008 - May 2009

      • Develop broad social networks (engagement of over 60 uninvolved Jewish students) on campus through one-on-one interactions and programs• Create initiatives with follow through to connect students to opportunities they find meaningful while enhancing Jewish life and values on campus • Weekly training sessions on effective relationship-building, engagement, initiative development, and leadership skills

    • Development Intern
      • May 2008 - Aug 2008

      • Collected Capital Campaign resources from Hillel Directors around the country.• Picked “best practices” from collected resources to create a “How To” manual.• Created an online intranet resource working as a “How To” manual to run a successful Capital Campaign.

Education

  • Elliott School of International Affairs
    Master of Arts - MA, Global Communications
    2017 - 2019
  • Virginia Polytechnic Institute and State University
    Bachelor of Arts (B.A.), Human Development, Family Studies, and Related Services
    2007 - 2012

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