Shaylyn Ganopulos
Director of Business Development at Total Industrial: Sales, Marketing & Solutions- Claim this Profile
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Experience
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Total Industrial: Sales, Marketing & Solutions
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United States
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Marketing Services
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1 - 100 Employee
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Director of Business Development
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May 2021 - Present
In my role as the Director of Business Development, I spearhead initiatives that have been instrumental in expanding Total Industrial's market presence and solidifying its brand reputation.• Leading the charge in identifying fresh business avenues and opportunities.• Curating long-standing relationships with both partners and clients, ensuring mutual growth and success. • Scrutinizing existing sales strategies and refining them to align with evolving market trends and requirements. • Championing an entrepreneurial spirit across all tiers of the organization.• Guiding partners in devising effective sales promotional tactics and fostering new business alliances.• Spearheading contract negotiations and executing RFPs to perfection. Show less
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Sales & Marketing Manager
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May 2020 - May 2021
As the Sales & Marketing Manager, I steered the marketing direction of the company, fostering growth and enhancing brand visibility in the competitive landscape.• Streamlined daily activities of the inside sales team, establishing clear goals and metrics.• Directed content creation, social media campaigns, and lead generation initiatives, broadening Total Industrial's outreach.• Strategized innovative marketing campaigns from conceptualization to deployment.• Managed fiscal responsibilities by preparing and supervising the marketing budget for partners and the company. Show less
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Industrial Network Group
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United States
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Think Tanks
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1 - 100 Employee
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Social Media Coordinator
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Aug 2018 - May 2020
During my tenure as the Social Media Coordinator, I was responsible for amplifying the brand's digital presence and orchestrating impactful online campaigns. • Oversaw content creation for key social media channels, particularly Facebook & LinkedIn. • Strategized and executed social media marketing campaigns, elevating the brand presence of Industrial Network Group. • Played a pivotal role in recruiting new members by targeting specific industrial sectors. • Successfully increased online engagement and offline event attendance via targeted marketing strategies. Show less
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McGuireWoods Consulting
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Government Relations Services
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100 - 200 Employee
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Government Relations Intern
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Jan 2020 - Mar 2020
As a Government Relations Intern, I was actively involved in managing the nuances of legislative tracking and client communication, ensuring efficient logistics and informed decision-making. • Managed crucial logistical components for various client events, ensuring smooth execution. • Assisted in meticulously monitoring legislative movements, including bills, amendments, and laws that were pertinent to clients. • Represented the firm at significant legislative events, including attending SC House of Representatives and SC Senate meetings. • Crafted detailed reports to keep clients abreast of the status and implications of bills, amendments, and laws. • Collaborated on various office tasks, ensuring comprehensive support to the team and seamless operation. Show less
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Recruit Up, LLC
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Recruiter
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May 2017 - Aug 2019
As a Recruiter, my role centered around understanding client needs and matching them with suitable candidates, ensuring successful placements and long-term partnerships. • Actively sourced and screened potential candidates suitable for open positions, ensuring alignment with client requirements. • Conducted interviews and evaluated potential matches based on job history, skills, and personality traits. • Collaborated closely with clients, understanding their internal job openings and helping them fill those positions efficiently. • Managed and maintained the company's CRM system, ensuring data accuracy and easy retrieval. • Drafted and refined job descriptions, presenting open positions attractively to potential candidates. • Played a crucial role in determining a candidate's fit with potential job roles and subsequently recommended them to clients. Show less
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Marketing Intern
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May 2018 - Aug 2018
During my stint as a Marketing Intern at Crawford Strategy, I gained comprehensive exposure to various facets of marketing, from research to strategic content development. • Undertook detailed market research, providing actionable insights for client projects. • Managed monthly content calendars, ensuring a consistent and strategic brand presence across social media platforms. • Contributed to the development and implementation of robust marketing campaigns tailored to client needs. • Assisted in creating media press lists and comprehensive press kits to bolster PR initiatives. • Fostered positive relationships both internally with teams and externally with new clients, aiding seamless collaboration. Show less
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Education
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University of South Carolina
Bachelor’s Degree, Public Relations and Sports Management