Shayla Rodriguez
Vice President at USD Women in Business- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Microsoft Office Specialist Expert
MicrosoftApr, 2021- Sep, 2024
Experience
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USD Women in Business
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United States
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Higher Education
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1 - 100 Employee
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Vice President
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Aug 2022 - Present
Organized/ created all digital marketing using Adobe and Canva for flyers and brochures. Utilized digital marketing such as mail chimp, Linked, and 3 other major social media platforms, Instagram, Facebook, and Tik Tok to promote school events, and resources around campus. Strategize marketing campaigns to increase event turnout and improve brand recognition. Organized/ created all digital marketing using Adobe and Canva for flyers and brochures. Utilized digital marketing such as mail chimp, Linked, and 3 other major social media platforms, Instagram, Facebook, and Tik Tok to promote school events, and resources around campus. Strategize marketing campaigns to increase event turnout and improve brand recognition.
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Nuestras Voces Georgia Inc - NVGeorgia
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United States
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Non-profit Organizations
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Founding Executive Director
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Mar 2018 - Present
Initiated a nonpartisan 501c3 organization in Georgia, building a team of 10 college students Developed three departments; spearheading civic engagement, community organizing, and education department which has aided over 20,000 families around South Atlanta, Georgia. Obtained over $70,000 in grants from companies such as Georgia Power, Coca- Cola and the City of Atlanta. Generated an increase of 38% in civic participation in Latinx communities in Fulton, Georgia. Initiated a nonpartisan 501c3 organization in Georgia, building a team of 10 college students Developed three departments; spearheading civic engagement, community organizing, and education department which has aided over 20,000 families around South Atlanta, Georgia. Obtained over $70,000 in grants from companies such as Georgia Power, Coca- Cola and the City of Atlanta. Generated an increase of 38% in civic participation in Latinx communities in Fulton, Georgia.
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College Corps Fellow: City of La Mesa Climate Action Plan
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Aug 2022 - May 2023
Synthesized recommendations from the La Mesa Urban Forest Management Plan and researched comparable projects from over 20 cities. Educated on state policies (AB1346) that have a direct impact on La Mesa residents and businesses and created educational flyers, fact sheets, social media posts, and door hangers. Developed a digital marketing campaign on bicycle safety targeting vehicle drivers to support City Vision Zero goals. Analyzed city ordinances and developed policy recommendations to increase tree planting on private and public property. Show less
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Girls Inc.
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Non-profit Organizations
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500 - 600 Employee
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High School Program Development Coordinator
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May 2022 - Aug 2022
Developed, and implemented over 30+ high school resources to aid over 100+ students navigating higher education around the EE.UU. Brainstormed 3 months of educational curriculums based on the needs of low-income minority girls specifically Latinx, African American, and Asian American Researched systemic barriers for minority students based on multiple focus groups and over 10 hours of interviews with girls that have attended Girls Inc since their sophomore year of high school. Developed, and implemented over 30+ high school resources to aid over 100+ students navigating higher education around the EE.UU. Brainstormed 3 months of educational curriculums based on the needs of low-income minority girls specifically Latinx, African American, and Asian American Researched systemic barriers for minority students based on multiple focus groups and over 10 hours of interviews with girls that have attended Girls Inc since their sophomore year of high school.
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Innovation Law Lab
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United States
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Public Policy
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1 - 100 Employee
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Intake Specialist Intern
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Jan 2022 - Jun 2022
Manage calls from potential clients during scheduled intake hours. Conduct telephonic screenings of each caller to determine whether he or she qualifies for a legal consultation. Schedule consultation appointments with legal staff and appointments for pro bono team events, and follow up with each caller as appropriate. Maintain client data in compliance with organization protocols and in compliance with grants and contracts. Maintain and update intake manual and documents. Spreadhead orientation, training, and supervision to intake volunteers. Oversee and coordinate in-person interpreters for legal staff. Consult on proposals and grant report preparation as needed. Show less
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Access Inc
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United States
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Individual and Family Services
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1 - 100 Employee
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Digital Marketing Consultant
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Jan 2022 - May 2022
Devise, plan, and implement digital marketing campaigns for businesses to grow their margin profits Trained business marketers on best practices and technologies based on their targeted audiences Tracked the success of marketing strategies using analytical tools for each business using google analytics. Evaluated current marketing efforts and created 10 marketing suggestions for improvements Devise, plan, and implement digital marketing campaigns for businesses to grow their margin profits Trained business marketers on best practices and technologies based on their targeted audiences Tracked the success of marketing strategies using analytical tools for each business using google analytics. Evaluated current marketing efforts and created 10 marketing suggestions for improvements
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University of San Diego
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United States
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Higher Education
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700 & Above Employee
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Resident Assistant
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Jun 2021 - May 2022
Developed and implemented 5 wellness events per semester to provide learning opportunities and promote community building for 300 first-year students living in the residence halls Developed and implemented 5 wellness events per semester to provide learning opportunities and promote community building for 300 first-year students living in the residence halls
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Alma Migrante A.C.
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Mexico
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Law Practice
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1 - 100 Employee
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Marketing Communications Intern
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Aug 2020 - Nov 2021
Developed and implemented 10 marketing strategies for the company’s events turnout, which aided an 66% turnout after implementation. Redesigned social media platforms; Website, Facebook, Twitter, and Instagram toning them to 3 colors of the companies. Collaborated with the communication department to advertise over 30+ social and community events using digital marketing tools. Organized/ created all digital marketing using Adobe and Canva for press releases, brochures, videos, and presentations. Show less
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Asian Americans Advancing Justice | AAJC
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Civic Engagement Field Manager
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Feb 2020 - Jan 2021
Analyzed voting engagement in low income communities aiming to increase voter participation from people of color. Developed strategies on how to effectively get voters to become more involved. Organized, trained and coordinated volunteers around South Atlanta Georgia. Assisted with cutting voting turfs around Georgia. Analyzed voting engagement in low income communities aiming to increase voter participation from people of color. Developed strategies on how to effectively get voters to become more involved. Organized, trained and coordinated volunteers around South Atlanta Georgia. Assisted with cutting voting turfs around Georgia.
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Education
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2020 - 2024
University of San Diego - Knauss School of Business
Bachelor's degree, Marketing/Marketing Management, General -
2020 - 2024
University of San Diego College of Arts and Sciences
Bachelor's degree, Political Science and Government
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