Experience

Agricultural Institute of Marin (AIM)

• United States
• Environmental Services
• 1 - 100 Employee

• Marketing & Communications Director

  • May 2013 - Present

  Direct and coordinate marketing activities and policies to promote products and services. Utilizes direct response marketing materials, created a unique advertising campaign, maintains and creates social strategy, content management, and creates strategic marketing techniques. Supervises in-house and outside agency creative staff in developing logos, website, direct mail and email acquisition marketing. Collaborates with developers, advertisers and production managers to market products and services. Coordinate and successfully organize a wide variety of events, including fundraisers, luncheons, and donor cultivation events.



NEXT GENERATION EVENTS LIMITED

• United Kingdom
• Events Services

• Event Planner/Small Business Owner

  • Mar 2013 - Dec 2019

  Oversees every aspect of day-to-day operations including sales, marketing, event coordination, staffing and financial control, facilities management, tactical planning, manage social media accounts, create and distribute promotional collateral. Orchestrates small and large scale on and off site private events/ celebrations, from initial stages, contractual negotiations, pre-planning, budget forecasting, cost analysis, on site execution, and post program evaluation. Coordinates art and graphics creation for effective merchandising. Preserves brand integrity by monitoring the consistency and quality of marketing content.



Fred Meyer

• Retail
• 700 & Above Employee

• Juniors Assistant Buyer at Fred Meyer

  • Jun 2011 - Mar 2013

  Assisted the Juniors buyer in purchasing decisions, vendor negotiations, assortment planning and product development. Oversaw all aspects of advertising life cycle, including planning, securing samples, proofing and recapping. Responsible for category with yearly sales of $5-8 million. Responsibilities include buying, planning IMU and markdowns, developing sales driven marketing plans, collecting vendor allowances and managing gross margin Managed PO entry and maintenance, helped create store map and merchandise notes. In 2011 exceeded personal financial goals, beat sales plan and gross margin dollars.



RH

• United States
• Design Services
• 700 & Above Employee

• Project Leader

  • Aug 2008 - Apr 2011

  Responsible to create, develop and maintain project plans and timelines that directly impact stores and their associates. Assess effectiveness of tools and policies, and made recommendations for improvement. Develop and maintain relationships with cross-functional partners both in the field and home office. Managed distribution of material to the field and all stores on a weekly basis. Maintain routine communications between field and home office, as well as event specific.Responsible the store supplies program for all RH stores. Responsible for all new store opening and closing store material/supplies. Set up all store service accounts and managed invoicing related to the stores.



Marin Farmers Market

• Marketing / Market Manager

  • 2006 - 2008