Shayla Pham

Staff Writer at The Cougar
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • Afghanistan
    • Newspaper Publishing
    • 1 - 100 Employee
    • Staff Writer
      • Jan 2022 - Present

      Houston, Texas, United States ▪ Demonstrated mastery of AP style through news and life/arts pieces ▪ Prepared open-ended questions to interview attendees for event coverage pieces ▪ Honed written and verbal communication skills and active listening capabilities ▪ Collaborated with chief editor to refine pieces before publication

    • Writing and Editing
    • Content Design Intern
      • Mar 2023 - Jun 2023
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director Of Public Relations
      • May 2022 - Dec 2022

      ▪ Created monthly newsletters informing members of upcoming events and important news ▪ Worked closely with fellow officers to establish monthly agenda and run events smoothly ▪ Collaborated with social media officer for copywriting and creative decisions

    • United States
    • 1 - 100 Employee
    • Marketing and Communications Assistant
      • May 2022 - Aug 2022

      Houston, Texas, United States ▪ Facilitated digital communication between non-native English speaking managers and marketing partners to ensure clarity ▪ Revised social media copy and e-commerce site for customer understanding, ease of use, and brand voice ▪ Streamlined marketing/communication processes using Google Sheets for greater efficiency ▪ Led research on target audience and applied information to create effective social media content ▪ Worked closely with director to manage social… Show more ▪ Facilitated digital communication between non-native English speaking managers and marketing partners to ensure clarity ▪ Revised social media copy and e-commerce site for customer understanding, ease of use, and brand voice ▪ Streamlined marketing/communication processes using Google Sheets for greater efficiency ▪ Led research on target audience and applied information to create effective social media content ▪ Worked closely with director to manage social media content and advertisements across Instagram, Facebook, and Pinterest for multiple store locations ▪ Collaborated with media planning agencies to manage advertisements Show less

    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing and Communications Intern
      • Jan 2022 - May 2022

      Houston, Texas, United States ▪ Spearheaded social media content creation using Canva and organically increased reach and impressions by focusing on interactive content ▪ Implemented effective positioning with social media copy for Instagram, Facebook, LinkedIn, and Twitter ▪ Worked in close liaison with Director of Marketing to monitor social media reports and plan marketing initiatives ▪ Wrote cover story for company magazine; edited blog submissions

Education

  • UX Writing Academy
    UX Writing Academy Certificate, UX Writing, Content Design
    2022 - 2023
  • Jack J. Valenti School of Communication at the University of Houston
    Bachelor of Arts - BA, Strategic Communication (Advertising Concentration)
  • University of Houston, C.T. Bauer College of Business
    Minor in Marketing
  • University of Houston
    Bachelor of Arts - BA, Strategic Communication (Advertising Concentration); Minor in Marketing
    2019 - 2023

Community

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