Shayla Pham
Staff Writer at The Cougar- Claim this Profile
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Bio
Experience
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The Cougar
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Afghanistan
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Newspaper Publishing
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1 - 100 Employee
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Staff Writer
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Jan 2022 - Present
Houston, Texas, United States ▪ Demonstrated mastery of AP style through news and life/arts pieces ▪ Prepared open-ended questions to interview attendees for event coverage pieces ▪ Honed written and verbal communication skills and active listening capabilities ▪ Collaborated with chief editor to refine pieces before publication
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Harri
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Writing and Editing
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Content Design Intern
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Mar 2023 - Jun 2023
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American Advertising Federation - University of Houston
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United States
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Advertising Services
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1 - 100 Employee
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Director Of Public Relations
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May 2022 - Dec 2022
▪ Created monthly newsletters informing members of upcoming events and important news ▪ Worked closely with fellow officers to establish monthly agenda and run events smoothly ▪ Collaborated with social media officer for copywriting and creative decisions
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The Lash Supply
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United States
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1 - 100 Employee
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Marketing and Communications Assistant
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May 2022 - Aug 2022
Houston, Texas, United States ▪ Facilitated digital communication between non-native English speaking managers and marketing partners to ensure clarity ▪ Revised social media copy and e-commerce site for customer understanding, ease of use, and brand voice ▪ Streamlined marketing/communication processes using Google Sheets for greater efficiency ▪ Led research on target audience and applied information to create effective social media content ▪ Worked closely with director to manage social… Show more ▪ Facilitated digital communication between non-native English speaking managers and marketing partners to ensure clarity ▪ Revised social media copy and e-commerce site for customer understanding, ease of use, and brand voice ▪ Streamlined marketing/communication processes using Google Sheets for greater efficiency ▪ Led research on target audience and applied information to create effective social media content ▪ Worked closely with director to manage social media content and advertisements across Instagram, Facebook, and Pinterest for multiple store locations ▪ Collaborated with media planning agencies to manage advertisements Show less
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The Johnston Group
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Business Consulting and Services
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1 - 100 Employee
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Marketing and Communications Intern
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Jan 2022 - May 2022
Houston, Texas, United States ▪ Spearheaded social media content creation using Canva and organically increased reach and impressions by focusing on interactive content ▪ Implemented effective positioning with social media copy for Instagram, Facebook, LinkedIn, and Twitter ▪ Worked in close liaison with Director of Marketing to monitor social media reports and plan marketing initiatives ▪ Wrote cover story for company magazine; edited blog submissions
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Education
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UX Writing Academy
UX Writing Academy Certificate, UX Writing, Content Design -
Jack J. Valenti School of Communication at the University of Houston
Bachelor of Arts - BA, Strategic Communication (Advertising Concentration) -
University of Houston, C.T. Bauer College of Business
Minor in Marketing -
University of Houston
Bachelor of Arts - BA, Strategic Communication (Advertising Concentration); Minor in Marketing