Shayla Barfield
Freelance Copywriter at Adventure Web Interactive- Claim this Profile
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Bio
Experience
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Adventure Web Interactive
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Freelance Copywriter
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Mar 2022 - Present
• Write 20+ blogs weekly for small businesses on a variety of topics • Develop workflows to ensure the timely completion & revision of blogs • Manage the copywriting lifecycle: research, writing, revision & publishing • Conduct market & SEO research to ensure blogs generate conversion rates • Contracted by Adventure Lab to curate 7-10 blogs on current events & culture • Write 20+ blogs weekly for small businesses on a variety of topics • Develop workflows to ensure the timely completion & revision of blogs • Manage the copywriting lifecycle: research, writing, revision & publishing • Conduct market & SEO research to ensure blogs generate conversion rates • Contracted by Adventure Lab to curate 7-10 blogs on current events & culture
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LifeBridge Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Senior Copywriter
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Dec 2021 - Mar 2022
• Conducted interviews with subject matter experts to inform blog creation • Provided web copy for posters, initiatives, and health topics based on research • Utilized SEO techniques & catchy headlines to increase open rate of emails • Disseminated monthly newsletter using Salesforce across 5+ healthcare centers • Edited written materials produced by team to ensure quality & accuracy • Conducted interviews with subject matter experts to inform blog creation • Provided web copy for posters, initiatives, and health topics based on research • Utilized SEO techniques & catchy headlines to increase open rate of emails • Disseminated monthly newsletter using Salesforce across 5+ healthcare centers • Edited written materials produced by team to ensure quality & accuracy
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Rack Room Shoes
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Retail
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700 & Above Employee
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Search Engine Optimization Copywriter
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Nov 2021 - Dec 2021
• Developed SEO content strategies to drive, engage, and convert traffic on diverse platforms (blog, website, social media, channels, online profiles, etc.) • Utilized Semrush to conduct SEO keyword research to enhance the buyer journey • Obtained 5 Semrush certifications to further learning & practice of SEO analytics • Developed SEO content strategies to drive, engage, and convert traffic on diverse platforms (blog, website, social media, channels, online profiles, etc.) • Utilized Semrush to conduct SEO keyword research to enhance the buyer journey • Obtained 5 Semrush certifications to further learning & practice of SEO analytics
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Adventure Web Interactive
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Copywriter
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Feb 2019 - Oct 2021
• Audited 100+ weekly blogs ensuring alignment to contracts & information accuracy • Increased web traffic by 26% utilizing SEO keywords & research to curate web copy • Analyzed blog performance utilizing Google Analytics to gain insights & metrics • Curated written content for 23+ small businesses based on provided keywords • Trained 5+ copywriters on internal systems for submissions & content creation • Audited 100+ weekly blogs ensuring alignment to contracts & information accuracy • Increased web traffic by 26% utilizing SEO keywords & research to curate web copy • Analyzed blog performance utilizing Google Analytics to gain insights & metrics • Curated written content for 23+ small businesses based on provided keywords • Trained 5+ copywriters on internal systems for submissions & content creation
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The Things Network
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Netherlands
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Telecommunications
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1 - 100 Employee
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Freelance Writer
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Mar 2021 - Aug 2021
• Published 122 “Top 10 Lists” with a unique twist on pop culture & celebrity topics • Utilized SEO keywords to drive online traffic on Word Press articles • Conducted research to inform list creation and ensure accuracy of the content • Wrote content aligned with brand strategy & tailored to the interests of the audience • Published 122 “Top 10 Lists” with a unique twist on pop culture & celebrity topics • Utilized SEO keywords to drive online traffic on Word Press articles • Conducted research to inform list creation and ensure accuracy of the content • Wrote content aligned with brand strategy & tailored to the interests of the audience
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Education
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Stevenson University
Master's degree, Communication -
McDaniel College
Bachelor of Arts - BA, Communication, Journalism, and Related Programs