Shayla Barfield

Freelance Copywriter at Adventure Web Interactive
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Havre de Grace, Maryland, United States, US

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Freelance Copywriter
      • Mar 2022 - Present

      • Write 20+ blogs weekly for small businesses on a variety of topics • Develop workflows to ensure the timely completion & revision of blogs • Manage the copywriting lifecycle: research, writing, revision & publishing • Conduct market & SEO research to ensure blogs generate conversion rates • Contracted by Adventure Lab to curate 7-10 blogs on current events & culture • Write 20+ blogs weekly for small businesses on a variety of topics • Develop workflows to ensure the timely completion & revision of blogs • Manage the copywriting lifecycle: research, writing, revision & publishing • Conduct market & SEO research to ensure blogs generate conversion rates • Contracted by Adventure Lab to curate 7-10 blogs on current events & culture

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Senior Copywriter
      • Dec 2021 - Mar 2022

      • Conducted interviews with subject matter experts to inform blog creation • Provided web copy for posters, initiatives, and health topics based on research • Utilized SEO techniques & catchy headlines to increase open rate of emails • Disseminated monthly newsletter using Salesforce across 5+ healthcare centers • Edited written materials produced by team to ensure quality & accuracy • Conducted interviews with subject matter experts to inform blog creation • Provided web copy for posters, initiatives, and health topics based on research • Utilized SEO techniques & catchy headlines to increase open rate of emails • Disseminated monthly newsletter using Salesforce across 5+ healthcare centers • Edited written materials produced by team to ensure quality & accuracy

    • Retail
    • 700 & Above Employee
    • Search Engine Optimization Copywriter
      • Nov 2021 - Dec 2021

      • Developed SEO content strategies to drive, engage, and convert traffic on diverse platforms (blog, website, social media, channels, online profiles, etc.) • Utilized Semrush to conduct SEO keyword research to enhance the buyer journey • Obtained 5 Semrush certifications to further learning & practice of SEO analytics • Developed SEO content strategies to drive, engage, and convert traffic on diverse platforms (blog, website, social media, channels, online profiles, etc.) • Utilized Semrush to conduct SEO keyword research to enhance the buyer journey • Obtained 5 Semrush certifications to further learning & practice of SEO analytics

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Copywriter
      • Feb 2019 - Oct 2021

      • Audited 100+ weekly blogs ensuring alignment to contracts & information accuracy • Increased web traffic by 26% utilizing SEO keywords & research to curate web copy • Analyzed blog performance utilizing Google Analytics to gain insights & metrics • Curated written content for 23+ small businesses based on provided keywords • Trained 5+ copywriters on internal systems for submissions & content creation • Audited 100+ weekly blogs ensuring alignment to contracts & information accuracy • Increased web traffic by 26% utilizing SEO keywords & research to curate web copy • Analyzed blog performance utilizing Google Analytics to gain insights & metrics • Curated written content for 23+ small businesses based on provided keywords • Trained 5+ copywriters on internal systems for submissions & content creation

    • Netherlands
    • Telecommunications
    • 1 - 100 Employee
    • Freelance Writer
      • Mar 2021 - Aug 2021

      • Published 122 “Top 10 Lists” with a unique twist on pop culture & celebrity topics • Utilized SEO keywords to drive online traffic on Word Press articles • Conducted research to inform list creation and ensure accuracy of the content • Wrote content aligned with brand strategy & tailored to the interests of the audience • Published 122 “Top 10 Lists” with a unique twist on pop culture & celebrity topics • Utilized SEO keywords to drive online traffic on Word Press articles • Conducted research to inform list creation and ensure accuracy of the content • Wrote content aligned with brand strategy & tailored to the interests of the audience

Education

  • Stevenson University
    Master's degree, Communication
    2017 - 2019
  • McDaniel College
    Bachelor of Arts - BA, Communication, Journalism, and Related Programs
    2011 - 2015

Community

You need to have a working account to view this content. Click here to join now