Shayla Dunn
Marketing Coordinator at Porter Wright Morris & Arthur LLP- Claim this Profile
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Bio
Sarah Worthington Berg
When it comes to content creation and social media, Shayla is a pro. She is incredibly creative, demonstrates excellent communication skills, and the ability to create and execute end-to-end content strategies. Over the past year, Shayla leveraged her design, video editing, and copywriting skills to implement a new social media strategy for Matic across Instagram, Facebook, Twitter, TikTok, and a main focus on LinkedIn. Through her efforts, LinkedIn grew followers by 75% YOY, pageviews by 880% YOY, and unique visitors by 800% YOY. Engagement was off-the-charts as well with reactions, comments, and reposts increasing over 1,000% YOY. In addition to content and social media, Shayla is a well-rounded marketer with experience in email marketing, digital advertising, and events. Shayla truly makes marketing
Jenna P.
I had the pleasure of working with Shayla during her tenure at Matic. As soon as she joined the marketing team, she jumped right in to manage our content and social media platforms, run our events and conferences, and contribute to a variety of other initiatives across B2C, B2B, and corporate marketing — all of which she tackled with great project management skills and exceptional attention to detail. She is incredibly creative and always brought fresh ideas to the table that helped improve the company's brand awareness, reach, and engagement. In addition, she used her technical skills in visual design, photography, and video creation to elevate and professionalize all of Matic's external channels. Her positive attitude, eagerness to learn, and unwavering work ethic will make her a wonderful asset to any organization, and I would highly recommend her for any marketing or creative role.
Sarah Worthington Berg
When it comes to content creation and social media, Shayla is a pro. She is incredibly creative, demonstrates excellent communication skills, and the ability to create and execute end-to-end content strategies. Over the past year, Shayla leveraged her design, video editing, and copywriting skills to implement a new social media strategy for Matic across Instagram, Facebook, Twitter, TikTok, and a main focus on LinkedIn. Through her efforts, LinkedIn grew followers by 75% YOY, pageviews by 880% YOY, and unique visitors by 800% YOY. Engagement was off-the-charts as well with reactions, comments, and reposts increasing over 1,000% YOY. In addition to content and social media, Shayla is a well-rounded marketer with experience in email marketing, digital advertising, and events. Shayla truly makes marketing
Jenna P.
I had the pleasure of working with Shayla during her tenure at Matic. As soon as she joined the marketing team, she jumped right in to manage our content and social media platforms, run our events and conferences, and contribute to a variety of other initiatives across B2C, B2B, and corporate marketing — all of which she tackled with great project management skills and exceptional attention to detail. She is incredibly creative and always brought fresh ideas to the table that helped improve the company's brand awareness, reach, and engagement. In addition, she used her technical skills in visual design, photography, and video creation to elevate and professionalize all of Matic's external channels. Her positive attitude, eagerness to learn, and unwavering work ethic will make her a wonderful asset to any organization, and I would highly recommend her for any marketing or creative role.
Sarah Worthington Berg
When it comes to content creation and social media, Shayla is a pro. She is incredibly creative, demonstrates excellent communication skills, and the ability to create and execute end-to-end content strategies. Over the past year, Shayla leveraged her design, video editing, and copywriting skills to implement a new social media strategy for Matic across Instagram, Facebook, Twitter, TikTok, and a main focus on LinkedIn. Through her efforts, LinkedIn grew followers by 75% YOY, pageviews by 880% YOY, and unique visitors by 800% YOY. Engagement was off-the-charts as well with reactions, comments, and reposts increasing over 1,000% YOY. In addition to content and social media, Shayla is a well-rounded marketer with experience in email marketing, digital advertising, and events. Shayla truly makes marketing
Jenna P.
I had the pleasure of working with Shayla during her tenure at Matic. As soon as she joined the marketing team, she jumped right in to manage our content and social media platforms, run our events and conferences, and contribute to a variety of other initiatives across B2C, B2B, and corporate marketing — all of which she tackled with great project management skills and exceptional attention to detail. She is incredibly creative and always brought fresh ideas to the table that helped improve the company's brand awareness, reach, and engagement. In addition, she used her technical skills in visual design, photography, and video creation to elevate and professionalize all of Matic's external channels. Her positive attitude, eagerness to learn, and unwavering work ethic will make her a wonderful asset to any organization, and I would highly recommend her for any marketing or creative role.
Sarah Worthington Berg
When it comes to content creation and social media, Shayla is a pro. She is incredibly creative, demonstrates excellent communication skills, and the ability to create and execute end-to-end content strategies. Over the past year, Shayla leveraged her design, video editing, and copywriting skills to implement a new social media strategy for Matic across Instagram, Facebook, Twitter, TikTok, and a main focus on LinkedIn. Through her efforts, LinkedIn grew followers by 75% YOY, pageviews by 880% YOY, and unique visitors by 800% YOY. Engagement was off-the-charts as well with reactions, comments, and reposts increasing over 1,000% YOY. In addition to content and social media, Shayla is a well-rounded marketer with experience in email marketing, digital advertising, and events. Shayla truly makes marketing
Jenna P.
I had the pleasure of working with Shayla during her tenure at Matic. As soon as she joined the marketing team, she jumped right in to manage our content and social media platforms, run our events and conferences, and contribute to a variety of other initiatives across B2C, B2B, and corporate marketing — all of which she tackled with great project management skills and exceptional attention to detail. She is incredibly creative and always brought fresh ideas to the table that helped improve the company's brand awareness, reach, and engagement. In addition, she used her technical skills in visual design, photography, and video creation to elevate and professionalize all of Matic's external channels. Her positive attitude, eagerness to learn, and unwavering work ethic will make her a wonderful asset to any organization, and I would highly recommend her for any marketing or creative role.
Credentials
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Adobe Illustrator
Columbus State Community College -
Advanced Adobe InDesign
Columbus State Community College -
Digital Design
Columbus State Community College -
Digital Painting
Columbus State Community College
Experience
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Porter Wright Morris & Arthur LLP
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United States
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Law Practice
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200 - 300 Employee
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Marketing Coordinator
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Feb 2023 - Present
• Develop and execute the firm's visual identity and brand through print and digital mediums • Daily management of social media channels to drive brand awareness • Oversee the advertising budget and devise ad buy strategies for all nine office locations • Leverage SEO best practices to optimize website blogs to drive traffic and increase organic search visibility • Monitor and analyze website traffic metrics through Google Analytics and Google Search Console dashboards • Develop and execute the firm's visual identity and brand through print and digital mediums • Daily management of social media channels to drive brand awareness • Oversee the advertising budget and devise ad buy strategies for all nine office locations • Leverage SEO best practices to optimize website blogs to drive traffic and increase organic search visibility • Monitor and analyze website traffic metrics through Google Analytics and Google Search Console dashboards
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Matic
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United States
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Insurance
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100 - 200 Employee
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Marketing Coordinator
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May 2022 - Jan 2023
• Create and distribute business and consumer content on platforms including LinkedIn, Facebook, Instagram, Twitter, TikTok, and YouTube • Manage the blog and website as needed to ensure pages are optimized for search engines • Assist with advertising and influencer campaigns for the B2B audience • Develop performance reports to help improve marketing efforts • Coordinate participation in industry trade shows and conferences • Create and distribute business and consumer content on platforms including LinkedIn, Facebook, Instagram, Twitter, TikTok, and YouTube • Manage the blog and website as needed to ensure pages are optimized for search engines • Assist with advertising and influencer campaigns for the B2B audience • Develop performance reports to help improve marketing efforts • Coordinate participation in industry trade shows and conferences
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PM Title, LLC
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United States
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Leasing Real Estate
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1 - 100 Employee
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Social Media Marketing Assistant
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Nov 2020 - Apr 2022
• Monitor, create and submit content daily for multiple accounts across Facebook, Instagram, Tiktok and LinkedIn • Create and deliver print marketing materials such as flyers, postcards and brochures for clients • Photograph and retouch employee and client headshots, as well as create and edit any video related tasks • Plan and execute company events • Contact vendors to order any marketing materials • Monitor, create and submit content daily for multiple accounts across Facebook, Instagram, Tiktok and LinkedIn • Create and deliver print marketing materials such as flyers, postcards and brochures for clients • Photograph and retouch employee and client headshots, as well as create and edit any video related tasks • Plan and execute company events • Contact vendors to order any marketing materials
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American Scientific, LLC
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United States
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Education Administration Programs
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1 - 100 Employee
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Marketing Specialist
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May 2020 - Nov 2020
• Create and implement strategic marketing plans and campaigns • Design captivating marketing materials such as flyers, banners, videos, social media posts, and catalogs • Daily maintenance and updating of website content • Create and post news, pictures, and videos to social media platforms • Photograph and edit products for print and web publishing • Create custom product packaging • Create and implement strategic marketing plans and campaigns • Design captivating marketing materials such as flyers, banners, videos, social media posts, and catalogs • Daily maintenance and updating of website content • Create and post news, pictures, and videos to social media platforms • Photograph and edit products for print and web publishing • Create custom product packaging
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RGBlink
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China
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Marketing & Social Media Manager
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Nov 2019 - Apr 2020
• Update and manage CRM database via Netsuite • Launch campaigns via Netsuite in support of lead generation for sales • Write press releases on new products, company news, installations, and events • Create and post news, pictures, and videos to social media platforms • Submit documents and forms for trade shows • Create marketing procedures for reoccurring tasks • Update and manage CRM database via Netsuite • Launch campaigns via Netsuite in support of lead generation for sales • Write press releases on new products, company news, installations, and events • Create and post news, pictures, and videos to social media platforms • Submit documents and forms for trade shows • Create marketing procedures for reoccurring tasks
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Marketing Consultant
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Jun 2016 - Nov 2019
• Develop seasonal campaign concepts • Monitor social media and industry landscape for current trends and opportunities • Write copy for social media to establish content to boost engagement. • Develop seasonal campaign concepts • Monitor social media and industry landscape for current trends and opportunities • Write copy for social media to establish content to boost engagement.
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Education
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2018 - 2019
Columbus State Community College
Digital Design and Graphics (AAS), 3.66 -
2016 - 2017
Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen
International Communication
Community
