Content Manager

• Feb 2022 - Present

Finance and Lifestyle Editor

• Nov 2020 - Feb 2022

I manage a team responsible for preparing engaging finance content for Canstar as well as securing contributed articles from external experts and looking for the next content opportunity to help empower people to take control of their money.

Senior Finance Journalist

• May 2018 - Nov 2020

Finance Journalist

• Sep 2017 - May 2018

Senior Account Manager/ Senior Content Manager

• Oct 2016 - Jun 2017

I worked as Senior Account Manager on the Lloyds Banking Group account, specialising in producing marketing content for retail projects. I was involved in devising and creating strategies through to project management of implementation and reporting. I liaised with various departments within the bank every day and quickly developed friendly working relationships. This role started as a three-month contract and was extended until I moved back to Australia. Responsibilities: • Devising and researching strategies to achieve campaign goals • Presenting ideas directly to the client • Preparing estimates and building projects within in-house project management system • Preparing timelines and briefs • Liaising with in-house design team and film editors • Arranging and personally attending film shoots and interviews • Liaising with external third-party suppliers including film crews, advertising agencies and sponsored advertising specialists • Researching, writing and editing content for website, social media, infographics, direct mail and reports • Researching to remain current on changes to social media platforms and ATL opportunities • Maintaining timesheets and reporting to internal stakeholders • Monitoring budget spend and reporting to the client on a weekly basis • Uploading assets to client’s shared cloud.

Account Manager

• Feb 2016 - Oct 2016

Managing up to seven accounts and assisting on others, I quickly developed relationships with clients and Scottish media. I was responsible for preparing new business pitches, devising client communication strategies and managing implementation, regularly reporting to clients and the director. In my role I supervised three account executives and worked alongside a senior account manager to achieve our agency goals with a heavy focus on media results. Responsibilities: • Client liaison as first point of contact for up to seven accounts • Developed communication strategies and timelines for projects • Supervised account executives and liaised with external parties to ensure deadlines were met • Arranged photo shoots including attaining quotes, preparing briefs and assisting on the day • Attended press events to manage journalists and ensure schedule is abided by • Devised ideas for opinion articles for clients, including pitching to media, researching, drafting and liaising with the client for approval • Identified opportunities for press releases, drafting and liaising with client for approval • Liaised directly with journalists with a ‘sell in’ of press releases • Attended networking events on behalf of Hot Tin Roof • Prepared social media schedules for clients including assisting in administration of competitions • Drafted blog posts • Drafted and edited content for websites, using Wordpress • Drafted award entries on behalf of clients • Arranged one-to-one meetings with journalists for clients.

Marketing Manager

• Apr 2015 - Aug 2015

Prior to overseas travel, I worked at the Brickhouse Café as Marketing Manager. Key achievements: • Prepared social media schedules for Facebook and Instagram • Developed online presence • Designed and distributed flyers and posters • Coordinated events • Assisted with in-house promotions. Prior to overseas travel, I worked at the Brickhouse Café as Marketing Manager. Key achievements: • Prepared social media schedules for Facebook and Instagram • Developed online presence • Designed and distributed flyers and posters • Coordinated events • Assisted with in-house promotions.

Consultant

• Jan 2015 - Mar 2015

Kingsford Smith Drive Expression of Interest, RiverReach Joint Venture Editor and writer Working in-house, I compiled information and edited reports to support the preparation of the EOI submission for the RiverReach Consortium for the Kingsford Smith Drive upgrade. Toowoomba Second Range Crossing bid, RangeLink Editor and writer I worked in-house alongside the bid team to support the preparation of key documents for inclusion in the proposal for the Towwoomba Second Range Crossing development. Key achievements • Developed four executive section summaries including liaising with department leaders • Prepared meeting debriefs for distribution within the team • Edited technical reports including proofreading and formatting • Assisted with production coordination including liaising with printers.

Account Manager

• Jul 2012 - Jun 2014

As a public relations consultant I worked with a diverse range of clients from large corporate organisations through to not-for-profit associations. Daily work included managing a number of client accounts and projects to satisfy retainers and achieve personal KPIs. Key Achievements • Prepared communications strategies to achieve client-specific goals • Drafted, updated and edited website content using various content management systems • Prepared social media schedules and drafted blog posts • Managed SEM campaigns including weekly reporting • Provided SEO advice internally and to clients • Drafted content for flyers and brochures • Chaired board meetings and negotiated with key stakeholders • Maintained accurate costing time sheets • Monitored and reported on KPIs • Researched, drafted and distributed media releases and alerts • Pitched story ideas and product placement to journalists and producers • Prepared talking points and briefed spokespeople • Prepared fact sheets for journalists • Quality assured other employees’ work • Interviewed sources, drafted articles, compiled and project managed design for electronic, printed and fax-ready newsletters and case studies • Prepared content and managed design process of annual reports • Prepared tender applications • Event management including sourcing venue, arranging transportation, creating advertising material, utilising digital media, managing RSVPs, attending, taking photos and preparing post-event reports • Prepared letters promoting advocacy or communicating sensitive information to stakeholders • Conducted media scans to recommend media relations • Conducted new business activities including researching, networking and contacting potential new clients • Performed secretariat duties including liaising with members, responding to enquiries from councilors and members, maintaining up-to-date databases and preparing meeting agendas.

Copywriter

• Jun 2010 - Jun 2012

I started working at SIMJEN as a full-time intern and progressed to be a senior member of the copywriting team. I worked with a large number of clients across a range of industries and produced work for many mediums including print, websites, social media, film and blogs. I started working at SIMJEN as a full-time intern and progressed to be a senior member of the copywriting team. I worked with a large number of clients across a range of industries and produced work for many mediums including print, websites, social media, film and blogs.