Experience

Shalom Tel Aviv
• Israel
• Public Relations and Communications Services
• 1 - 100 Employee
• Public Relations Consultant

  • Feb 2021 - Present


IDF Spokesperson's Unit

• Israel
• Armed Forces
• 1 - 100 Employee

• Israel section, IDF operational newsdesk

  • Mar 2022 - Dec 2022

  • Served in the IDF Spokesperson's operational newsroom, churning operational events taking place in Israel's multiple frontiers into official IDF statements, press releases and news updates, in Hebrew.• Charted the IDF Spokesperson's media directives during operational events.•Collaborated closely with various sources in military and civilian fields.• Trained new soldiers in their on-boarding process and led several creative initiatives to enhance the IDF's media relations, mainly during times of crisis.• Leading the spokesmanship of two operations in which the IDF participated. Show less

• The spokesperson for the IDF border patrol unit

  • Dec 2020 - Mar 2022

  • Working alongside senior army officials (Brig. Gen., Col.) to enhance their communication skills and effectively convey their message to diverse audiences.• Leading the social media assets of the unit.• Managing media crises and maintaining continuous contact with reporters.• Leading public relations and media management for the first female IDF tank soldiers