Shaw Z.

Business Strategy and Performance, Executive Office at K11 Concepts Limited
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Contact Information
us****@****om
(386) 825-5501
Location
HK
Languages
  • Mandarin Native or bilingual proficiency
  • English Professional working proficiency
Skills

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Bio

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Alexander Redman

Shaw and I worked together on a few projects during our MBA; we even completed the halo

Kathy(YunYing) Jiang

Shaw worked with me on a big data project for a fashion retailer in 2016. The project was the very first of its kind at that time. As a PTA, Shaw impressed me with her devotion in developing a product label library for our client. It was innovative, time-consuming and challenging. With her solid industry know-how in fashion companies, she accomplished the task with really high quality. Quick learning ability and adaptability to guidance are top 2 qualities I saw during cooperation with her. Meanwhile, it was pleasure and relaxing to work with her all the time. She is always reliable and energetic.

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Credentials

  • Advanced Google Analytics
    GOOGLE
    Jul, 2020
    - Sep, 2024
  • Bloomberg Market Concepts
    Bloomberg LP
    Oct, 2017
    - Sep, 2024

Experience

  • K11 Concepts Limited
    • Hong Kong
    • Retail
    • 500 - 600 Employee
    • Business Strategy and Performance, Executive Office
      • Aug 2021 - Present
  • Fung Group
    • Hong Kong
    • Manufacturing
    • 100 - 200 Employee
    • Senior Manager - Strategy & Business Practices at Fung Academy / Fung Business Intelligence
      • Jul 2020 - Aug 2021

      - Market research- Go-to-market strategy - Investment pitch

    • Senior Manager - Business Development at Li & Fung Trading
      • Jun 2019 - Jun 2020

      - Licensing business development for lifestyle IPs- Global business development support including market research, pitch deck preparation, financial projections, new customer onboarding- Key account management for a leading Ameican eCommerce client - Financial and operational analysis- Operational excellence

    • Management Associate under the Program for Management Development
      • Jun 2018 - Jun 2019

      Placed on two project-based rotations in the Fung Group as part of the Group's corporate leadership program.- Inventory planning for a fast fashion retailer - Market research for a trading business

  • Alliance Manchester Business School
    • United Kingdom
    • Higher Education
    • 500 - 600 Employee
    • Consultant
      • Aug 2016 - Apr 2018

      Selected consulting project experience: - On-line go-to-market strategy for a global healthcare company - Marketing strategy in West Europe for a British InfraTech company in the insurance industry - Innovative business plan for a UK based non-profit organization Other experience: - Helped a British pet food company optimize its China market strategy and develop business with two top eCommerce retailers Selected consulting project experience: - On-line go-to-market strategy for a global healthcare company - Marketing strategy in West Europe for a British InfraTech company in the insurance industry - Innovative business plan for a UK based non-profit organization Other experience: - Helped a British pet food company optimize its China market strategy and develop business with two top eCommerce retailers

  • Roland Berger
    • Germany
    • Business Consulting and Services
    • 700 & Above Employee
    • Analyst
      • May 2016 - Aug 2016

      Conducted market research, data analytics and competitor analysis. Selected consulting project experience: - Trend engine development for a Chinese fast fashion company - Business transformation for a top sports brand - Market entry for a global chemical company Conducted market research, data analytics and competitor analysis. Selected consulting project experience: - Trend engine development for a Chinese fast fashion company - Business transformation for a top sports brand - Market entry for a global chemical company

  • Saint Laurent
    • France
    • Luxury Goods & Jewelry
    • 700 & Above Employee
    • Senior Digital Marketing Executive
      • Jul 2015 - May 2016

      Developed and executed marketing strategies with a primary focus on advertising, social media and public relations Developed and executed marketing strategies with a primary focus on advertising, social media and public relations

  • Burberry
    • United Kingdom
    • Luxury Goods & Jewelry
    • 700 & Above Employee
    • Digital Marketing Executive
      • Jul 2014 - Jun 2015

      Planned, implemented, tracked and reported in respect of online advertising, social media, search engine marketing.Selected Digital Project Experience: - Burberry & WeChat Projects- Burberry Tmall Flagship Store Launch- Fashion show live streams

    • Digital Marketing Assistant
      • Jul 2012 - Jun 2014

    • Digital Marketing Intern
      • Dec 2011 - Jun 2012

Education

  • Alliance Manchester Business School
    Master of Business Administration (MBA)
    2016 - 2018
  • Donghua University
    Bachelor of Engineering - BE, Fashion Design and Engineering
    2008 - 2012
  • East China Normal University
    Bachelor of Laws - LLB, Public Relation and Management(Minor)
    2009 - 2012
  • Fashion Institute of Technology
    Fashion Merchandising Management
    2010 - 2011
  • High School Affiliated to Fudan University
    2005 - 2008

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