Experience

RISE Integrated Sports + Entertainment

• Canada
• Marketing Services
• 1 - 100 Employee

• Founder / President

  • Nov 2022 - Present

  RISE Integrated Sports & Entertainment is a full-service, turn-key strategic consulting agency. We lead with diverse, inclusive & innovative solutions unmatched by the competition. RISE marries off-the-charts EQ with proven strategic partnership and operational expertise. RISE Integrated Sports & Entertainment is a full-service, turn-key strategic consulting agency. We lead with diverse, inclusive & innovative solutions unmatched by the competition. RISE marries off-the-charts EQ with proven strategic partnership and operational expertise.



Project 8 Sports Inc.

• Canada
• Operations Consulting
• 1 - 100 Employee

• Director, Global Partnerships

  • Oct 2022 - Present

  Women’s sports fans love the brands that back women’s sports. Our fans are almost twice as likely to spend with brands that sponsor women’s teams compared to men’s sports fans. In building this League, Project 8 is committing to driving the highest value possible for our partners. Be part of the fastest-growing sports industry in the world. Help put Canada on the map as a leader in gender equality and sport. It’s time. Let’s connect. Women’s sports fans love the brands that back women’s sports. Our fans are almost twice as likely to spend with brands that sponsor women’s teams compared to men’s sports fans. In building this League, Project 8 is committing to driving the highest value possible for our partners. Be part of the fastest-growing sports industry in the world. Help put Canada on the map as a leader in gender equality and sport. It’s time. Let’s connect.



Black Lives Rising Media

• Canada
• Professional Training and Coaching

• Co-Founder

  • Apr 2021 - Present

  Black Lives Rising is a movement with education + empowerment programs to enrich and elevate Black lives for positive growth and global equity.We are focused on building the world we want to see for our future generations.Learn more: weareblacklivesrising.com Black Lives Rising is a movement with education + empowerment programs to enrich and elevate Black lives for positive growth and global equity.We are focused on building the world we want to see for our future generations.Learn more: weareblacklivesrising.com



Sponsorship Canada

• Canada
• Advertising Services

• Senior Advisor, Corporate Partnerships

  • Jul 2021 - Present



McMaster University

• Canada
• Higher Education
• 700 & Above Employee

• Manager, Integrated Marketing & Sales (Athletics and Recreation)

  • Nov 2015 - Apr 2021

  Plan, Manage and Execute the Sales and Marketing Functions of the Athletics and Recreations Department, including the McMaster Marauders Varsity Sports Teams, The David Braley Sports Medicine and Rehabilitation Clinic, Athletes Edge, and the Recreation Department (Pulse Fitness Centre, Intramurals, Camps, Instructional Programming, A.L.T.I.T.U.D.E., and outdoor recreation) consistent with the McMaster Way Vision and Values and Departmental Branding Guidelines. Plan, Manage and Execute the Sales and Marketing Functions of the Athletics and Recreations Department, including the McMaster Marauders Varsity Sports Teams, The David Braley Sports Medicine and Rehabilitation Clinic, Athletes Edge, and the Recreation Department (Pulse Fitness Centre, Intramurals, Camps, Instructional Programming, A.L.T.I.T.U.D.E., and outdoor recreation) consistent with the McMaster Way Vision and Values and Departmental Branding Guidelines.



SCA - Hygiene and Forest Products Company

• Sweden
• Manufacturing
• 700 & Above Employee

• Territory Sales Manager

  • Oct 2012 - Nov 2015

  Responsible for achieving annual territory case and net margin goals for British Columbia market. I also worked to establish product mix goals to grow distribution as well as targeting key end users to pull through distribution. I am responsible for managing all program and promotional spending within budget as well as administrative functions including CRM Responsible for achieving annual territory case and net margin goals for British Columbia market. I also worked to establish product mix goals to grow distribution as well as targeting key end users to pull through distribution. I am responsible for managing all program and promotional spending within budget as well as administrative functions including CRM



Hamilton Bulldogs Hockey Club

• Canada
• Spectator Sports
• 1 - 100 Employee

• Manager, Business Development

  • Oct 2011 - Oct 2012

  • Responsible for increasing revenue and closing new Corporate Partner prospects by leading sales presentations, cold calling and driving follow-up actions.• Managed, coached and empowered a team of five highly competitive ticket sales executives. • Implemented new ticket sales programs to generate over 48% growth in group ticket sales and 16% growth in overall ticket revenue.• Winner of a 2012 AHL Team Business Services Award for largest group- ticket sales growth. • Responsible for increasing revenue and closing new Corporate Partner prospects by leading sales presentations, cold calling and driving follow-up actions.• Managed, coached and empowered a team of five highly competitive ticket sales executives. • Implemented new ticket sales programs to generate over 48% growth in group ticket sales and 16% growth in overall ticket revenue.• Winner of a 2012 AHL Team Business Services Award for largest group- ticket sales growth.



Newad Media

• Manufacturing

• Account Director, Experiential Marketing

  • Sep 2010 - Jun 2011

  • Managed the marketing aspects/portfolio of businesses and special projects, including product launches, advertising, consumer research, consumer programs, planning, reporting results and brand budget management. • Manage financial process to ensure campaign budgets, and agency estimates and invoices are being achieved effectively and efficiently.• Served as an account manager for several dynamic brand activation's from conception to execution for companies such as Rogers Communications, Alberta Motor Association, Samsung and ATB Financial.



CauseForce, LLC

• United States
• Fundraising
• 1 - 100 Employee

• Manager Sponsorship and Sales

  • Sep 2009 - Sep 2010

  • Managed sponsorship sales and service for events including; The Weekend to End Women’s Cancer, The Ride to Conquer Cancer and The Underwear Affair for the Calgary, Edmonton and Vancouver offices.• Manage the day-to-day relationship with our corporate partners and regional beneficiaries, Alberta Cancer Foundation and the BC Cancer Foundation to ensure the fulfillment of commitments of both parties.• Negotiated and signed several new contracts with companies such as the Dilawri Group, Extreme Pita, Budget Car Rental, Barefoot Wines and Deloitte.



T1

• Canada
• Advertising Services
• 1 - 100 Employee

• Manager, Consumer Engagement

  • Feb 2008 - Sep 2009

  • Accepted relocation offer from Toronto to Calgary to take on a larger role in the overall day-to-day management of our largest client City of Calgary and reporting directly into President/CEO.• Managed a national lead generation/new business team, responsible for prospecting and closing sponsorship agreements for all TrojanOne client campaigns, events and programs, including The Canadian Sponsorship Forum. • Accepted relocation offer from Toronto to Calgary to take on a larger role in the overall day-to-day management of our largest client City of Calgary and reporting directly into President/CEO.• Managed a national lead generation/new business team, responsible for prospecting and closing sponsorship agreements for all TrojanOne client campaigns, events and programs, including The Canadian Sponsorship Forum.



Golf Town

• Canada
• Retail
• 300 - 400 Employee

• Manager, GT Promotions

  • 2006 - 2008

  • Specialized in meeting promotional needs for company golf tournaments, special events, holiday gifts, performance incentives by providing high quality golf-related logo merchandise, to offering over 300,000 customizable golf and non-golf items.• Managed the inventory operation of web based ecommerce catalog programs for “Blue Chip” companies such as CIBC as well as rewards/recognition programs for OC Tanner. • Increased territory sales by over 180% and joined the “Golf Town $500,000 Sales Club” within first year of employment by opening an average of 8 new corporate accounts per month generating an addition $300,000 in new revenue.



MLSE (Maple Leaf Sports & Entertainment Partnership)

• Canada
• Spectator Sports
• 700 & Above Employee

• Account Executive

  • 2006 - 2007

  • Responsible for solicitation of corporations and group organizations for the purpose of creating new business through season ticket sales and group sales.• Generated over $180,000 in new business acquisitions during the inaugural season.• Negotiated sponsorship deals, collaborated with legal team on contract development, assisted in the activation and executed partner events.• Researched and identified industries to contact/solicit partnership opportunities.

• Account Executive, Corporate Partnerships

  • 1998 - 2006

  • Responsibilities include creative development, implementation and evaluation of integrated promotional marketing initiatives between MLSE brands.• Accountable for all partnership/sponsorship contractual fulfillment and client servicing for several “blue chip” partners; including, McDonald’s Restaurants, Air Canada, Ford Motor Company and Molson. • Managed an operating budget exceeding 5 million as well harvested over $100,000 in additional revenue annually within existing client base.



International Olympic Committee – IOC

• Switzerland
• Spectator Sports
• 700 & Above Employee

• 1996 Summer Olympics - Basketball Field of Play, Coordinator

  • Jul 1996 - Aug 1996