Shawn Collins

Founder at EXTEND GROUP
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Location
Evansville, Indiana, United States, IN

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Founder
      • Jul 2007 - Present

      United States Since 2007, EXTEND GROUP has steadily optimized and evolved into an industry leader in holistic marketing solutions. We connect our innovative conceptual thinking with our formulated Change Agent production process to design and cultivate engaging consumer experiences that help businesses thrive. We continue to produce authentic marketing solutions to match the growing demands and goals of our clients and their consumers.

    • United States
    • Media Production
    • 1 - 100 Employee
    • Independent Consultant
      • Dec 2020 - Present

      Evansville, Indiana, United States Retention = Attraction

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Founder
      • Apr 2016 - Present

      Evansville, Indiana Area Automotive Training fueled by passion, delivered by experts, to those who keep the automotive industry moving forward.

    • Director, Interactive and Digital Media
      • Feb 2005 - Jul 2007

      Supervised interactive media services and personnel. Strategic interactive consulting, including strategy. Evaluated the agency’s interactive media services; recommended areas where improvement was needed; and developed plans for achieving that improvement. Identified new interactive marketing opportunities and recommended them to interactive media planners and buyers. Evaluated and recommended internal media resource needs. Advised interactive service teams… Show more Supervised interactive media services and personnel. Strategic interactive consulting, including strategy. Evaluated the agency’s interactive media services; recommended areas where improvement was needed; and developed plans for achieving that improvement. Identified new interactive marketing opportunities and recommended them to interactive media planners and buyers. Evaluated and recommended internal media resource needs. Advised interactive service teams in developing all client interactive marketing plans. Staid abreast of new developments in interactive media technology, trends and changes to ensure the agency remained at the forefront of interactive media services. Represented the agency at professional functions. Scheduled staff training to ensure web design and development personnel maintained a high level of skills and knowledge. Regularly reviewed and evaluated all web design personnel and made recommendations regarding salary and promotion. Show less

    • President
      • Nov 2003 - Feb 2005

      Performed high-end interactive media consultation to several local and regional adverting agencies, as well as, maintaining a select group of individual clients within the region. Reviewed and approved all web design projects for presentation/demo to Interactive account service personnel and clients.

    • Advertising Services
    • 1 - 100 Employee
    • Interactive Media Specialist
      • May 2000 - Nov 2003

      Supervised all interactive media services and personnel. Developed and presented on-line/interactive media plans to meet client strategic goals. Recommended the most effective buying strategy based on client goals and strategic objectives. Evaluated the agency’s interactive media services; recommend areas where improvement was needed; and developed plans for achieving that improvement. Identified and implemented all interactive marketing opportunities for the… Show more Supervised all interactive media services and personnel. Developed and presented on-line/interactive media plans to meet client strategic goals. Recommended the most effective buying strategy based on client goals and strategic objectives. Evaluated the agency’s interactive media services; recommend areas where improvement was needed; and developed plans for achieving that improvement. Identified and implemented all interactive marketing opportunities for the organization and it's clients. Evaluated and recommended internal media resource needs. Advised interactive service teams in developing all client related Interactive media. Stayed abreast of new developments in interactive media technology, trends and changes to ensure the agency remained at the forefront of interactive media services. Represented the agency at professional functions. Produced and presented website plans and proposals, and designs websites. Show less

    • Webmaster
      • Feb 1997 - Jul 2000

      Worked with traditional and interactive client service teams to develop proposals for site development as part of the overall client strategic planning process. Assigned and advised web design and development teams to specific clients and projects. Managed the daily operation of intranet and internet design and development. Implemented policies and standards for posting content to intranet/Internet properties. Regularly monitored websites and produced reports on… Show more Worked with traditional and interactive client service teams to develop proposals for site development as part of the overall client strategic planning process. Assigned and advised web design and development teams to specific clients and projects. Managed the daily operation of intranet and internet design and development. Implemented policies and standards for posting content to intranet/Internet properties. Regularly monitored websites and produced reports on current status, with recommendations for updates of content and design. Reviewed intranet/Internet properties to ensure design and content remains consistent with strategic goals and objectives. Stayed current with regard to web design trends, tools and practices. Show less

Education

  • University of Southern Indiana
    Bachcelor of Science, Fine Art with Emphasis in Graphic Design
    1994 - 2000

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