Shawna McLean

Writer & Communications Specialist at Freelance Writer, Editor & Communications consultant
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles County, California, United States, US

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Mega J.

Shawna is incredibly personable. She gets to know her clients wants and goals at the onset to deliver an outstanding product. In addition to deliverables, she is thoughtful about how she builds relationships with her clients and team members.

Perry Roth-Johnson

Together with Kenneth Phillips (Curator, Aerospace Science) and Devin Waller (Exhibit Project Manager, Phase III), I enthusiastically offer this letter of recommendation for Shawna McLean as an outstanding candidate for a position of leadership on your senior management team. Over the past eight months, we worked closely with Shawna in her capacity as Executive Director of Flight Path Learning Center & Museum to facilitate repairs on our DC-3 aircraft, currently on loan to Flight Path Museum & Learning Center at Los Angeles International Airport. This rare and historic artifact will eventually move back to the California Science Center for display in our future Samuel Oschin Air and Space Center—an all-new wing devoted to aeronautics and space exploration. This working relationship forms the basis for our comments on Shawna’s abilities. Shawna first demonstrated responsible ethical leadership when, eight months ago, she notified us immediately upon learning about damage to the fabric ailerons on the aircraft. Our DC-3 is displayed outdoors adjacent to an active taxiway at LAX and strict security regulations mandate a personal escort from the interior of the Museum to the aircraft. After first inspecting the DC-3 under Shawna’s personal escort, she worked closely with us to develop a comprehensive plan for repairs requiring regular visits to Flight Path over a period of several months. Shawna next provided strong administrative leadership for Flight Path by tuning the schedules of its all-volunteer staff to provide us with access to the aircraft according to the demands of our schedules while at the same time operating the Museum without disruption to its guests. Shawna then provided strong policy leadership by instituting rules regarding the care and handling of artifacts that comply with the spirit of loan agreements that are generally accepted in the museum field and, before leaving Flight Path, laid the groundwork for our two institutions to continue collaborating to care for the DC-3 in the future. In that regard she arranged several visits with aircraft restoration specialists to assess the condition of the DC-3, connected us with operations staff at LAX as well as board members and trustees who can help us preserve the aircraft at LAX until it returns to the Science Center. Shawna’s leadership skills, collaborative spirit, and effective management of a lean organization have been a positive force during her tenure at Flight Path. We are confident that she will make an excellent addition to your management team.

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Credentials

  • PADI DIVEMASTER
    PADI

Experience

    • Canada
    • Writing and Editing
    • 1 - 100 Employee
    • Writer & Communications Specialist
      • Oct 2013 - Present

      I am an independent contractor hired by Public Relations firms to develop communication strategies, create content and conduct news media outreach. I am a writer and editor adept at translating legal and scientific topics for a general audience. I create compelling news releases, media advisories, website and social and traditional media content, newsletters as well as magazine articles and Op Ed pieces. With nearly ten years in broadcast news, I am fluent in AP Style, adept at both pitching and gaining earned media placement for clients. Show less

    • Executive Director
      • May 2017 - Jun 2018

      Executive Director for a non-profit commercial airline museum located on the flight path of Los Angeles International Airport (LAX) in cooperation with Los Angeles World Airports (LAWA). • Identified stories of interest and garnered positive earned broadcast news media placement via strategic media advisories as well as pitching local media. • Expanded on existing revenue by updating the fees and conditional use of the Museum as an event space and explored new revenue streams by allowing film and production shoots in the Museum. • Acted as the primary liaison with LAWA Public, Governmental and Community Relations departments and Operations, Engineering and Airport Police to coordinate meetings, training and large-scale public and private events at the Museum. • Instituted approval procedures to ensure consistent branding. • As Director of the Volunteer Program, initiated a standard of consistency for 33 docents working in Museum operations by appointing Point Persons for each day and creating improvement projects for each team. Show less

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • PRIZE Operations
      • Jun 2010 - Oct 2013

      Managed communications, including messaging, website, social media and partnerships, for the Archon Genomics XPRIZE, a $10 million competition designed to spur innovation in genome sequencing. • Created external communications for scientific and general audiences on the subject of whole human genome sequencing, including media and marketing collateral, publications, website and social media. • Collaborated with higher education and governmental partners, private and public stakeholders. • Garnered earned positive media coverage for the competition. • Led the “XPRIZE 100 Over 100” program to enlist more than 100 centenarians who donated their DNA to be sequenced, supporting longevity research. • Served as primary point of contact for the enlisted centenarians and their proxies. • Created online content and maintained the website. • Monitored traditional and online media channels for relevant articles for internal distribution and to engage using social media platforms. Show less

    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Assignment Editor KCBS2/KCAL9 News
      • Feb 2006 - Sep 2011

      Vetted potential stories and assigned crews for Los Angeles duopoly KCBS2 & KCAL9 News. Won an Emmy Award for Live Coverage of an Unplanned News Event. • Assigned reporters their stories under direction from assignment manager and executive producers. • Coordinated newsgathering efforts for reporters and photographers in the field, monitored current and developing stories for latest information and updated assignment desk, producers and crews. • Verified breaking news with local, state and federal agencies and communicated effectively with producers, talent and field crews. Cultivated sources within those agencies. • Set up stories and requested credentials and cameras in the court for access on future assignments, while working in the planning department. Show less

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Assignment Editor
      • Nov 2007 - Feb 2008

      Coordinated gathering of Los Angeles news stories for distribution throughout the CNN Network. • Communicated with CNN West and National Desks to fiber local affiliate stories and scripts to Atlanta for network distribution. • Monitored radio, television, newspapers and wire services for local coverage with CNN crews. • Booked lines and studios for all incoming and outgoing live shots and feeds. • Dispatched camera crews for the day’s editorial content and breaking news. Monitored radio, television, newspapers, and wire services for local coverage with CNN crews. Booked lines and studios for all incoming and outgoing live shots and feeds. Dispatched camera crews for the day’s editorial content and breaking news. Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Assignment Manager
      • May 1999 - Nov 2004

      Managed multiple production aspects for a live horse racing cable network owned by Gemstar/TV Guide. • Prepared weekly schedule for more than 80 employees, including talent, producers, associate producers, directors and production assistants covering 12-14 hours of daily live programming. • Managed production crew for daily broadcast as well as national coverage for more than 30 live remotes each year, including weeklong full pre-event coverage for The Kentucky Derby and Breeders’ Cup races. • Supervised all aspects of feature package production from story development to coordination of reporters and field producers and through to post-production including Avid and online editing. • Created all protocol for desk operations, field production, remote coverage, tape archives and Avid edit bays for network launch. Show less

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Planning Editor
      • May 1996 - Mar 1999

      Responsible for all advance planning, research, story creation and development, including tracking of court cases and state legislation for the local ABC news affiliate. • Enterprise exclusive stories and created the initial story rundown for the morning news meetings. • Secured experts for interviews and located b-roll opportunities. • Updated and maintained future and ongoing story files. • Coordinated with management and assignment desk for large-scale events and election coverage. • Field produced and wrote anchor packages. Show less

    • United States
    • Professional Organizations
    • 1 - 100 Employee
    • Communications Director/Editor St. Louis Lawyer
      • Sep 1990 - May 1996

      Sourced legal experts for law-related news stories to local and national media. • Composed news releases and executive board biographies for local, national and legal publications. • Achieved positive media coverage for the Associations’ events, member accomplishments and various charities. • Coordinated highly successful monthly consumer call-in shows for KTVI TV and KMOX Radio. • Created and annually updated media directory of legal experts. • Developed and implemented the Association’s first public/media relations plan with communications team. • Coordinated with FEMA to provide lawyers and resources at each disaster relief center throughout the State of Missouri during the flood of 1992. Produced and edited, in its entirety, St. Louis Lawyer, a monthly theme-oriented, 34-page color magazine with a 6,000 plus circulation for the membership of The Bar Association of Metropolitan St. Louis (BAMSL). • Provided all principal photography for the magazine including the cover. • Responsible for layout design of pages and edits throughout the production process. • Designed brochures for special events, seminars, ads and community programs. Show less

Education

  • Southern Illinois University Edwardsville
    Bachelor of Science - BS, Communication, Journalism, and Related Programs
    1985 - 1992
  • Southern Illinois University Edwardsville
    Bachelor of Science - BS, Journalism
    1985 - 1992
  • Southern Illinois University, Edwardsville
    Bachelor of Science - BS, Mass Communications
    1985 - 1992
  • Western Illinois University
    General Studies

Community

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