Shawn Varkey
Manager, Direct Mail Analytics at Experian's Clarity Services- Claim this Profile
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Topline Score
Bio
Experience
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Experian's Clarity Services
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United States
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Financial Services
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1 - 100 Employee
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Manager, Direct Mail Analytics
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Mar 2020 - Present
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Citi
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United States
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Financial Services
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700 & Above Employee
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Vice President / Lead Analyst
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Aug 2004 - Mar 2020
• Provide full life cycle project management on various ad-hoc projects within Citi Cards. • Managed a team of 4 full-time Citi project managers/analysts that are responsible for the targeted list generation of our Fee Services and ThankYou products. Have also managed a team consisting of 8 employees including 2 offshore resources, 2 contractors and 4 full-time Citi employees. • Deliver analysis and recommendations to senior management regarding SLA, quality metrics and process improvements • Compile and present various project plans to marketing, risk, and decision management leaders in the organization. • Lead analyst focused on overseeing vendor control as well as lead for Marketing Information Management when interfacing with internal control groups to ensure adherence to various compliance/regulatory requirements. • Responsible for all vendor control testing including TPISAs, VAs, 3rd Party Risk Management, COB, Records Retention and Issue Resolution. • Execution of list processing acquisition and existing card member programs for different strategic business units within Citi Cards. Utilizes broad knowledge of database marketing delivery channels, execution tools and infrastructure in daily communications with marketing, risk, decision management partners and outside vendors during program execution.
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Education
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Naveen Jindal School of Management, UT Dallas
Master of Business Administration (M.B.A.), Business Administration and Management, General -
The University of Texas at Dallas
Bachelor of Business Administration - BBA, Finance, General