Experience

NimbleRx

• United States
• Software Development
• 1 - 100 Employee

• Sr. Product Marketing Manager

  • Mar 2022 - Present



data.ai

• United States
• Technology, Information and Internet
• 400 - 500 Employee

• Product Marketing Manager

  • Jul 2021 - Mar 2022



Telestream

• United States
• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Product Marketing Manager

  • Aug 2019 - Jul 2021

  Nevada City, California, United States - Head of desktop marketing for video solution products—scoping, planning, executing, and analyzing each step of our go-to-market campaigns - Launched targeted campaign at 3 key segments and collected data in order to craft messages that speak directly to their needs - Made strategic decisions based on audience findings that led to a significant increase in conversions from trials - Conduct customer interviews - Work closely with product management to determine product roadmaps and… Show more - Head of desktop marketing for video solution products—scoping, planning, executing, and analyzing each step of our go-to-market campaigns - Launched targeted campaign at 3 key segments and collected data in order to craft messages that speak directly to their needs - Made strategic decisions based on audience findings that led to a significant increase in conversions from trials - Conduct customer interviews - Work closely with product management to determine product roadmaps and how to best generate revenue for each of our products - Develop global go-to-market launch strategy and manage marketing budget - Oversee the development of marketing collateral needed for product launches such as sales training materials, advertising, rich media assets, and web updates - Leverage data analysis to generate customer insights and identify possible revenue opportunities Show less



The Grady Group

• Founder

  • Nov 2016 - Jun 2021

  San Francisco Bay Area - Led the complete rebrand of a real estate photography company - Developed campaign strategy and marketing collateral for a beverage startup—working with paid media team to ensure ROAS - Developed the go-to-market strategy for the messaging, packaging, promoting, and selling of INVO coconut water - Defined the customer base and appropriate targeting approach to drive growth Conceived and executed targeted demand generation campaigns and tradeshows



Sparkcentral by Hootsuite

• United States
• Software Development
• 1 - 100 Employee

• Product Marketing Manager

  • May 2015 - Jun 2016

  San Francisco Bay Area - Built marketing function from the ground up for a customer engagement and messaging company; was second Marketing hire - Managed all content & product timelines across the Customer Success and Sales teams during a period of company growth where the staff more than tripled in size - Focused on implementing programs that consistently generated new, high quality leads for our company - Worked closely with sales to identify opportunities to grow our customer base and drive revenue



Khoros

• United States
• Software Development
• 700 & Above Employee

• Copywriter/ Social Media Manager

  • Oct 2013 - 2015

  San Francisco Bay Area - Coordinated content calendar and programmed corporate blog - Designed and implemented a viral quiz campaign that generated 5,000 shares by our target audience - Grew following on social channels by 80%



ZOZI

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Copywriter

  • Jun 2013 - Oct 2013

  San Francisco Bay Area - Oversaw production of content for the website to drive sales of travel gear and experiences by cleverly relating to our customer - Used key metrics to analyze content performance and web traffic



C.Milan Communications

• Public Relations and Marketing Intern

  • Mar 2013 - Jun 2013

  San Francisco • Researched and wrote a media booklet for our clients to use during press events and gatherings • Executed a tasting event for one of our clients • Wrote numerous press release • Compiled press kits for tasting events • Created press clips to be used on our site as well as our clients’ • Pitched regional media • Compiled monthly expenses and managed client billing



Zealios Skincare

• Marketing Specialist

  • Dec 2012 - 2013

  Berkeley, CA - Joined startup personal care brand focused on athletic performance at the inaugural launch of their product line - Drafted social media strategy that grew fans by 60% in 2 months - Created product labels and organized marketing events



American Lung Association

• Non-profit Organization Management
• 500 - 600 Employee

• Communications and Marketing Intern

  • Mar 2012 - Jun 2012

  Sscramento Developed marketing strategies for an upcoming fundraiser. Was in contact with local press and wrote up press releases



Renew Denim

• Retail Apparel and Fashion
• 1 - 100 Employee

• Sales Associate

  • Jan 2012 - Jun 2012

  Davis, California Customer service, sales, inventory monitoring, cash register operations, administrative duties



Hint Inc.

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Marketing Representative

  • 2012 - 2012



Foreign Cinema

• Hostess

  • Jun 2011 - Sep 2011

  San Francisco Bay Area



Generation Waking Up

• Development and Communications Intern

  • Jun 2011 - Sep 2011

  Monitored media outlets for effective marketing and helped with trying to implement new company organization.



Nike

• College Recruiter

  • Feb 2011 - Jun 2011