Experience

IMA B2B

• Australia
• Software Development

• Lead SEO

  • Jan 2022 - Present

  I work as lead SEO at IMAB2B I work as lead SEO at IMAB2B



Hedgehog Digital Marketing

• Advertising Services
• 1 - 100 Employee

• Digital Marketing Freelancer | SEO | SEM | Inbound | Design | Consulting

  • May 2021 - Present

  To explain my style of digital marketing, we might divide marketers into two classes of thinkers: A "Fox" pursues many ends at the same time and sees the world in all its complexity. They are scattered or diffused, moving on many levels. Their minds are massive webs of ideas and strategies. When you come out of a conversation with a Fox, one question often becomes many questions. Months can pass by with no momentum. "Hedgehogs", on the other hand, simplify a complex world into single organising principles that unify and guide everything. They recognise that ideas are plentiful, great ideas are scarce, and spot-on execution often trumps fancy ideation. Hedgehogs are boring. They don't waste time trying to be flashy. They're focused. We all know digital marketing is a complex and fast-moving field. But at Hedgehog, we find that the solution to this complexity is focusing on what’s most important, using insights to drive action and being focused and disciplined. I've been doing digital marketing for a while. I've seen how things tend to pan out. I've reviewed the data of hundreds of websites across multiple methods of analysis. I've worked on over 100 clients in the search marketing field across all sorts of industries. I've been heavily involved in building many websites. What's the result of all that stuff? - I shy away from creating unnecessary complexity, focus energy on the things I've seen having the strongest impact, and keep things simple. Show less



Earned Media Pty Ltd

• Australia
• Advertising Services
• 1 - 100 Employee

• Marketing Partner

  • Jun 2020 - Present

  I work with Nick Brogden from Earned Media as a marketing partner. We frequently collaborate and work together on search marketing campaigns. I work with Nick Brogden from Earned Media as a marketing partner. We frequently collaborate and work together on search marketing campaigns.



DeakinCo.

• Australia
• Education Administration Programs
• 1 - 100 Employee

• Subject Matter Expert: Digital Marketing

  • Nov 2021 - May 2022

  I taught digital marketing at Deakinco. I taught digital marketing at Deakinco.



Group Homes Australia

• Australia
• Nursing Homes and Residential Care Facilities
• 1 - 100 Employee

• Marketing Manager

  • Jul 2020 - Apr 2021

  I joined Group Homes Australia as a Marketing Manager. 1. Broadly responsible for the marketing and lead generation of the business through digital and offline channels. 2. Digital Marketing: Strategy & implementation of various forms including behavioural marketing, CRM management, website marketing, CRO, SEO/SEM, live chat, etc. 3. Offline marketing: local marketing, offline advertising, launch events 4. Team management & hiring for the marketing team; managing who's on the bus and in which seats. 5. Supplier management/ supplier relationships. Show less



Vine Digital

• Australia
• Marketing Services
• 1 - 100 Employee

• Chief Operations Officer & Head of Search Marketing

  • Aug 2018 - May 2020

  Joined Vine Digital as Chief Operations Officer, managing clients (SEO and otherwise). Doing all the things an operations manager does: service delivery, client management, team management, marketing, business strategy, hiring, company culture, policy, etc. Doing all the things an SEO does: campaign management, keyword research, content strategy, technical SEO, outreach, etc. Doing all the things a client manager does: sales, client meetings, strategy, reporting, data analytics, etc. Show less



E-Web Marketing

• Advertising Services
• 1 - 100 Employee

• Operations Manager | Senior Digital Marketer | Head of Search Marketing

  • Feb 2016 - Jul 2018

  In addition to my role as a Digital Marketing Specialist, I took on a management role and managed a team of 15 employees, working on things such as our business marketing, business profitability, business strategy / building new business offerings and departments, sales, employee hiring / interviews, employee training, company culture, interns / work experience staff, etc.I still managed clients, including the clients I had from before, to maintain the hands on, real-time experience in addition to my management role. Show less

• Digital Marketing & Search Specialist

  • Sep 2013 - Feb 2016

  •Developing online marketing campaigns through different channels such as search engine optimisation, conversion rate optimisation, email marketing, content production, online publishing and link building.•Gathering and analysing data used for pre-campaign assessment, on-going monitoring of traffic, ranking, conversions and other important factors. •Analyzing the clients' markets and discovering opportunities through online market research & competition analysis.•Developing customised organic search marketing recommendations to improve clients' online presence and market share.•Liaising with client managers, developers, conversion rate optimization specialists & the sales team to ensure campaigns are running smoothly and according to plan.•Speaking at events on SEO and online marketing, giving presentations to clients with reports and analysis Show less



PC-Net Services

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Network Support Engineer

  • Jan 2013 - Sep 2013

  Repair software and hardware problems for user machines and servers, fix email issues, maintain and deploy Anti-virus software, data centre work, call centre work, fixing mobile devices (Blackberry, Iphone, Android), re-imaging / reformatting computers. In short: IT Work! Repair software and hardware problems for user machines and servers, fix email issues, maintain and deploy Anti-virus software, data centre work, call centre work, fixing mobile devices (Blackberry, Iphone, Android), re-imaging / reformatting computers. In short: IT Work!



Hastie Group

• Facilities Services
• 1 - 100 Employee

• Computer Support Technician / SQL database administrator

  • Dec 2011 - Dec 2012

  Computer Support Technician: Repair software and hardware problems for user machines and servers, fix email issues, maintain and deploy Anti-virus group-wide, data centre work, call centre work, fixing PDAs and mobile devices (Blackberry, Iphone, Android), re-imaging / reformatting computers.SQL database admin: Administer SQL databases, backups, restoration, integration with SQL developers, SQL security audits, database design and infrastructure design. In this role I am an assistant to the chief SQL database engineer. Show less

• Network Support Engineer

  • Mar 2010 - Dec 2011

  Support PDA & mobile devices, fix email problems, manage anti virus deployment & updating. Active directory and security management. End user support and troubleshooting (call centre work). Computer hardware and software repair. Email accounts management on exchange. Editing and creating VBscripts and batch files to migrate printers, map network drives and deploy applications. This role was primarily a technical role, but I also managed some lighter projects on my own.