Experience

Mercedes-Benz Korea

• South Korea
• Wholesale Motor Vehicles and Parts
• 100 - 200 Employee

• Planning & Launch Management Manager

  • Feb 2020 - Present

• Operative & Strategic Planning Manager

  • Jan 2018 - Feb 2020

  Short-term planning• Lead and specify short-mid term planning process, weekly/monthly preparation with retail, ordering & logistics to maximize planning accuracy in performance generation• Provide guidance to product managers for managing, consolidating & aligning relevant teams (Retail/O&L/AMG/PM) to prepare volume allocation, wholesale projection, model mix and overall sales volume aspiration• Ensure accurate and timely data input in central planning system of Daimler • Prepare management level report on monthly basis• Assure that all planning and forecasting tools and processes are in set in placeMarket Alignment Discussions, Operative Planning, Strategic Planning• Lead and specify mid-term planning, strategic long term planning process• Consolidate, align and manage relevant teams (Retail/O&L/AMG/PM) to prepare operative and strategic planning to reflect overall sales volume aspiration• Ensure accurate and timely data input in strategic planning system of Daimler aligned with product, price and market introduction premises• Assure that all planning and forecasting tools, processes are set in placeMarket Intelligence Integration• Ensure that relevant market intelligence data is considered and in all planning and forecasting activities• Initiate discussions in preparation of planning and forecasting milestones, integration of management

• Product Manager : S-Class Family / Maybach/ AMG GT / SL

  • Nov 2015 - Dec 2017

  • Product management of S-Class / S-Coupe & Cab. / M-Maybach / M-AMG GT / SL / Pullman / Guard / X290• Create and forecast the market segmentation planning• Propose new and changed model specification within the product lifecycle• Conduct and support the relevant decision process (line up, pricing, volume, equipment) to create positive business cases• Specify and deliver Korean market requirements for future products in cooperation with counterparts from MB Korea to Daimler HQ.• Dealer product committee • Dealer Sales Support- Dealer product training (Product information, USP)- Monitoring & researching of market trends- Help desk for customer inquiry(Technical data, Options, Price, etc)



Volkswagen Group Korea

• South Korea
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Sales planning & Marketing

  • Jul 2011 - Nov 2015

  • Product Marketing & Sales Planning (Mission 300) - Market exploitation in pre-sales, sales, marketing and after-sales department - Strategic Heavy Item Planning (HIP) - Gap Analysis & Mid-term (5 Years) Business Planning - Reporting_Purchasing & Sales Analysis - M300 TFT Project Lead • Seasonal Campaign (Summer/Winter) • Special promotion (New model launch & run-out models) • Dealer Sales Support - Support Business Management - Monitoring & Researching of Market Trends - Reporting & Supporting Dealer and AVK Accessories Business Analysis - Help desk for Customer Inquiry(New products, Specification, Fitting, Warranty claim, Etc) - Dealer Sales Training (Product information, Point of Sales) • Inventory Management - Responsible for inventory management by Sales Planning - Maximizing Service Degree with Volume Planning (Initial order, Stock order) • Communication Tool Development • Advertising and Branding Online and Offline (Homepage, blog, magazine) • New Product Launch & Local Premium Accessories Development



Hankook Tire

• South Korea
• Motor Vehicle Manufacturing
• 700 & Above Employee

• TBR Product marketing

  • Sep 2009 - Jul 2011

  • Market analysis (competitors analysis, demand forecast) • Dealer support for volume planning & sales Incentives • Communication tool development (product leaflet & marketing materials) • Product planning(PLC management) & product training to sales advisors • Dealer PSI(Purchase Sales Inventory) management • Target marketing for dump truck tires (Project assistant) • Dealer conference & launch event support • Market analysis (competitors analysis, demand forecast) • Dealer support for volume planning & sales Incentives • Communication tool development (product leaflet & marketing materials) • Product planning(PLC management) & product training to sales advisors • Dealer PSI(Purchase Sales Inventory) management • Target marketing for dump truck tires (Project assistant) • Dealer conference & launch event support



University of Wisconsin-Stevens Point

• United States
• Higher Education
• 700 & Above Employee

• Administrative Assistant

  • Dec 2007 - May 2008

  Assistant Foreign student office Assistant Foreign student office