Shawn Kong
Marketing Team Lead, Government Digital Services at GovTech Singapore- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Credentials
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Adobe Photoshop CS6 Basic
New Horizons Computer Learning CentersNov, 2013- Sep, 2024 -
Google Ads Display Certification
GoogleJan, 2019- Sep, 2024 -
Google Analytics Individual Qualification
GoogleFeb, 2018- Sep, 2024
Experience
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GovTech Singapore
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Singapore
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Team Lead, Government Digital Services
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Jan 2023 - Present
Lead and mentor a marketing team of 5 in GovTech Singapore's Government Digital Service Division. Strategise, plan, and manage a 6-figure budget, allocating resources to 4 government digital products/services (listed below) for marketing campaigns, events, engagement, and growth.1. Whole-of-Government Application Analytics (WOGAA) - https://wogaa.sgWeb analytics and performance platform for the Singapore government2. Personalise - https://personalise.gov.sgEmail and web personalisation platform for the Singapore government3. CrowdTaskSG - https://crowdtask.gov.sgGamified citizen engagement platform 4. SearchSG - https://www.search.gov.sg/Whole-of-government search engine and analyticsProject lead for GovTech’s Digital Services Awards
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Manager - Marketing & Community Development
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Apr 2021 - Dec 2022
Strategize, lead a small team and execute the marketing & community development plan to grow the Whole of Government (Singapore) ecosystem of web analytics platform - https://wogaa.sg/ encompassing 106 government agencies by partnering with them, leading industry brands, and marketing through offline channels like events, workshops, courses, meetups, and online channels like web, content, social media, email & virtual events.Currently the marketing & community development lead for 2 products and GovTech's Digital Services Awards -1. Whole-of-Government Application Analytics (WOGAA - a web analytics & performance platform for public officers - https://wogaa.sg)2. Personalise (Web & Email personalisation for public officers - https://personalise.gov.sg/)
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Assistant Manager - Marketing & Community Development
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Apr 2019 - Mar 2021
• Strategised and executed the Marketing and Community Development plan for Whole-of-Government Application Analytics (WOGAA - a web analytics & performance platform for public officers - https://wogaa.sg)• Developed and executed WOGAA's social media and content strategy• Planned and executed physical & virtual product launch, demos, workshops & webinars• Lead cross functional discussions with software engineering, UX, data, and business teams to forward marketing initiatives• Liaised with internal and external stakeholders to establish ongoing partnerships (i.e. cross division promotions, cross agency promotions, workshops, courses, and thought leadership webinars)• Executed user acquisition campaigns that grew product user base by 4 times in 2 years• Created marketing collaterals (i.e. Social media visuals, EDMs, banners, product guides and web assets)• Periodically updated on marketing efforts and produced reports for senior stakeholders and working team• Sourced and managed marketing budget while ensuring strict compliance to government financial regulations• Managed a team of executive and intern
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Regional Marketing Executive
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Feb 2018 - Feb 2019
Regional(Asia) role for both offline and online marketing channels, covering strategic planning, executing of day to day marketing activities/campaigns/promotions/collaborations, reviewing marketing efforts through qualitative and quantitative analytics to develop insights for improving future marketing activities and strategy. Core responsibilities • Lead regional online & offline marketing strategy to improve awareness, brand and executed marketing campaigns • Spearheaded company’s marketing events, displays and booths at exhibitions (e.g. Japan Park SG 2018, Popular BookFest 2018) • Managed company’s website (CMS – Wordpress) and developed content, increasing overall traffic by 10% through SEO • Planned and executed social media campaigns and content posts (i.e. Facebook, Instagram, Google Ad Network) to drive awareness and grew Facebook followers from 3,000 to 15,000 in 1 month • Review marketing campaign performance (online & offline) and improved processes to produce visible results • Collaborated with senior business partners to execute marketing campaigns (e.g. Pokémon, Mr. Kiasu, Buddyfight) • Integrated online and offline marketing campaigns to generates leads and emails for email marketing & building loyalty • Execute day to day marketing activities (i.e. sourcing, writing briefs, producing marketing collaterals) within budget • Marketed inaugural Mr. Kiasu Box Set (highest margin product) and sold 90% within first 3 months of release • Pitched press releases for Mr. Kiasu Box Set that were picked by mainstream media (e.g. Channel News Asia, Straits Times, Business Insider)
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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ASEAN Digital Marketing Executive
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Apr 2016 - Jan 2018
Develop and execute Accenture's Recruitment Marketing campaigns and tactics for ASEAN in digital marketing & analytics, collaborate with the regional Talent Acquisition and Recruitment Marketing teams to ensure efforts are in line with business goals and objectives. • Review and refresh the Accenture ASEAN (SG, MY, ID & TH) Careers webpages (both desktop and mobile) with quality content, tapping multiple digital marketing channels (e.g. content, remarketing, social media, paid ad) to double web traffic • Generated reports and identified actionable insights that grow web traffic & engagement from Adobe analytics and Tablaeu • Lead Singapore campus recruitment marketing and collaborate closely with local Talent Acquisition team to develop recruitment marketing collateral for campus hire target audience • Strategize and developed social media calendar, campaigns and advertisement on Instagram and Facebook to acquire followers and increase awareness for marketing activities and events • Execute integrated offline and online marketing campaigns to promote marketing activities and enhance brand value
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Education
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2013 - 2016
National University of Singapore
Bachelor of Business Administration (Merit), Marketing -
Republic Polytechnic
Hotel & Hospitality Management, Distinction
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