Shawn J. Murphy

Vice President TravelPulse at Northstar Travel Group
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Contact Information
us****@****om
(386) 825-5501
Location
Moorestown, New Jersey, United States, JE
Skills

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Credentials

  • Google Analytics
    Google
    Sep, 2019
    - Nov, 2024
  • HubSpot Email Marketing Certification
    HubSpot
  • HubSpot Inbound Certification
    HubSpot

Experience

  • Northstar Travel Group
    • United States
    • Information Services
    • 200 - 300 Employee
    • Vice President TravelPulse
      • Sep 2008 - Present

      I was promoted to Vice President of TravelPulse, a brand of Northstar, tasked to lead a team of 20 for digital media innovation, technology strategies, advertising and marketing initiatives, and integration efforts. Key Accomplishments: • Supported the launch of our international brand expansion into Canada and Mexico in 2019 through website development and user acquisition initiatives • Led creation of TravelPulse’s propriety CMS technologies and served as a thought leader on the integration of the CMS data into our existing Northstar CMS Show less

  • travAlliancemedia
    • Media Production
    • 1 - 100 Employee
    • Director of Digital Marketing and Data Analytics
      • Jul 2016 - Dec 2020

      Promoted to Director focused on data-driven marketing initiatives, I directed 25 employees covering data warehouse, analytics, and digital marketing teams to track, report on and execute digital advertising campaigns and organic growth strategies for over 500 travel suppliers and 2 million users monthly.Key Accomplishments:• Oversaw the development and implementation of a proprietary data management platform (DMP) that provides user engagement, behavior, and performance metrics across multiple products, including news websites, learning management systems (LMS) and a SaaS platform• Created cost estimates, resource plans, schedules, and other project documentation to ensure successful rollout of both SaaS platform and TravelPulse.com enhancements Show less

    • Senior Digital Marketing Manager
      • Sep 2012 - Jul 2016

      As Senior Digital Marketing Manager, I oversaw the development and execution of integrated digital marketing campaigns for over 200 travel industry clients. Key Accomplishments: • Built and led a dedicated team of 20 that grew TravelPulse.com’s revenue by 3x in 24 months• Developed strategic partnerships outside media channels including: FoxNews.com, MSN.com, TripAdvisor, Tribune Content Agency and other content publishers leading to a 40% increase in website traffic• Integral in the decision to move TravelPulse.com from just a B2B platform to a B2C platform resulting in overall website traffic growth of over 1,000% Show less

    • Manager Analytics & SEO
      • Feb 2010 - Sep 2012

      Promoted to a people manager role as Manager of Analytics & SEO, I led a team of SEO & Analytics professionals for implementation and execution of all search engine optimization functions.Key Accomplishments: • Implemented SEO-friendly coding standards, ranking reports, and web traffic analysis for improved site speed and development for 7 different websites• Supported the creation and development of an internal analytics dashboard to help track and measure all customer digital media campaigns Show less

    • Digital Sales Associate
      • Sep 2008 - Feb 2010

      Hired on as an individual contributor, I sold digital advertising including PPC, Display and Email Marketing to travel industry companies across the United States through cold calls, social media platforms and competitor analysis. Key Accomplishments: • Grew the company’s revenue by 100% in 12 months leading to the company’s first ever ranking on the Inc. 5000 (#1857)• Expanded territory by 50% in the first year by breaking previous sales records

  • Goldman Sachs
    • United States
    • Financial Services
    • 700 & Above Employee
    • Analyst, Private Wealth Management
      • Feb 1999 - Jun 2008

      As a Private Wealth Management Analyst, I executed equity, derivative, currency, fixed income, fund trades, block trades, syndicated trade’s, and Restricted Stock sales (Rule 144), growing my team's assets under management from $100M to $1B. As a Private Wealth Management Analyst, I executed equity, derivative, currency, fixed income, fund trades, block trades, syndicated trade’s, and Restricted Stock sales (Rule 144), growing my team's assets under management from $100M to $1B.

Education

  • Rider University
    Bachelor of Science, Marketing

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