Assistant Project Manager

• Aug 2022 - Present

Marketing Business Partner

• Oct 2019 - Aug 2022

• Managed two brands which face to different types of market: medical device for elder and eye clinic which offer myopia treatment, both are DTC.• Attract new customers to support sales dept. to achieve an overall goal, meanwhile, handle the acquisition cost per customer.• Top level performance in 2020 for an excellent goal achievement.• Support other BUs to develop B2B channel, like hospital tender, cooperation with foundation.

Brand Marketing dept Manager

• Jul 2016 - Sep 2019

[Brand Marketing] Planned the launch & communication strategy for a new brand, which achieved 77% YOY in average during 2017-2019. - Conducted Ads exposure, CPC of Facebook Ads are around $0.81-1.45. - Optimized the content to reach 1st page in Google search, which created thousands organic search in every week. - Built up the after-sales system, including repair guide, spare-parts management & defect analysis, not only save maintenance cost but help principle improve product quality. [New Product Development] Participated in the product development of owned brand, which exceeded the sales target 124% in the first half year of 2019. - Developed & launched 2 product line within a year. - Built up BOM to control the raw materials and product costs. - Developed the marketing strategy by bundling with other brand to create synergy. [Procurement] Participated in global negotiations with principles in different countries. - Raised awareness of quality issue and got compensation from principle eventually. - Got 15% discount as marketing support in each order which attain quantity target. - Convinced principle to prevent the rise in price. Show less