Experience

Kitchener-Waterloo Oktoberfest

• Canada
• Entertainment Providers
• 1 - 100 Employee

• Marketing and Media Coordinator.

  • Apr 2023 - Present



Danby Appliances

• Canada
• Manufacturing
• 100 - 200 Employee

• Marketing Team Lead

  • Jan 2022 - Apr 2023



Bell Media

• Canada
• Entertainment Providers
• 700 & Above Employee

• Marketing and Promotions Manager

  • Feb 2017 - Feb 2021

  Overall lead for the development of internal and external partnerships, managing budgets, maintaining quality and creative advertising, while executing Bell Media's mission statement to entertain, inform and inspire Canadians. Managed promotional budgets for 105.3 Virgin Radio, 995 KFUN and CTV Kitchener. Developed and maintained partnerships with high-profile clients to find synergies to help grow market exposure and revenue. Developed research regimen to monitor Millennial behaviour patterns and to market effectively to that growing demographic. Identified target audiences creatively designing marketing campaigns to engage across various channels. Managed continuous analysis of competitive environment and trends. Show less



Corus Radio Group

• London, Canada Area

• Promotions Coordinator

  • Jul 2006 - Feb 2017

  As a member of the Marketing team, I assisted in promoting the station in a positive way while working with the community and non-profit groups, the marketing team, news department, sales, external media, and the creative department. Created, oversaw and executed promotions on-air, on-site and online. Managed the station’s highly active social media platforms daily. Fostered and built external relations with charities, listeners and clients/community partners. Monitored trends in the market to capitalize on promotional and sales opportunities. Managed and trained promotion street team/interns for execution of promos, and on-site set-ups. Show less