Shawn Burns
Fuji Whisky National Sales Lead at Distinguished Vineyards- Claim this Profile
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Bio
Tom Schlachtenhaufen
I have worked with Shawn over the past 10 years at Diageo. Shawn is as steady performer with a strong ability to think creatively and find solutions to business situations. Shawn is a positive, hard working, and collaborative team player. This, coupled with his ability to get results, makes him an asset to every team that he is on.
Lou Yaffe
Shawn and I have worked closely together since 2003. We were able to increase case sales and visibility for all of Diageo's brands via Boston's professional sports teams. Shawn is a great partner in business, he knows what he needs from his media partners and he negotiates the best rates for his company. His personality is perfectly suited for his position. I look forward to working with Shawn in the future and continuing to grow his business.
Tom Schlachtenhaufen
I have worked with Shawn over the past 10 years at Diageo. Shawn is as steady performer with a strong ability to think creatively and find solutions to business situations. Shawn is a positive, hard working, and collaborative team player. This, coupled with his ability to get results, makes him an asset to every team that he is on.
Lou Yaffe
Shawn and I have worked closely together since 2003. We were able to increase case sales and visibility for all of Diageo's brands via Boston's professional sports teams. Shawn is a great partner in business, he knows what he needs from his media partners and he negotiates the best rates for his company. His personality is perfectly suited for his position. I look forward to working with Shawn in the future and continuing to grow his business.
Tom Schlachtenhaufen
I have worked with Shawn over the past 10 years at Diageo. Shawn is as steady performer with a strong ability to think creatively and find solutions to business situations. Shawn is a positive, hard working, and collaborative team player. This, coupled with his ability to get results, makes him an asset to every team that he is on.
Lou Yaffe
Shawn and I have worked closely together since 2003. We were able to increase case sales and visibility for all of Diageo's brands via Boston's professional sports teams. Shawn is a great partner in business, he knows what he needs from his media partners and he negotiates the best rates for his company. His personality is perfectly suited for his position. I look forward to working with Shawn in the future and continuing to grow his business.
Tom Schlachtenhaufen
I have worked with Shawn over the past 10 years at Diageo. Shawn is as steady performer with a strong ability to think creatively and find solutions to business situations. Shawn is a positive, hard working, and collaborative team player. This, coupled with his ability to get results, makes him an asset to every team that he is on.
Lou Yaffe
Shawn and I have worked closely together since 2003. We were able to increase case sales and visibility for all of Diageo's brands via Boston's professional sports teams. Shawn is a great partner in business, he knows what he needs from his media partners and he negotiates the best rates for his company. His personality is perfectly suited for his position. I look forward to working with Shawn in the future and continuing to grow his business.
Experience
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Distinguished Vineyards & Wine Partners
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Fuji Whisky National Sales Lead
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Feb 2020 - Present
Managed the National Launch for Kirin owned Fuji Whisky in the US. Responsible for inventory forecasting, compliance, sales launch meetings, distributor selection, and sales execution. Currently selling in 21 states across the US and exceeded sales goals.
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Northeast Sales Director
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Nov 2011 - Present
High performing sales executive with history of driving exceptional growth across the most profitable region for the company. Successfully directed and managed wholesaler changes and consolidation in major markets. Drove integration of Markham and TEXTBOOK in the Northeast in F19 that resulted in 2X Portfolio volume increase for the region. Key responsibilities include driving wholesaler engagement, key account engagement, pricing, programming, financial accountability, compliance, and expanding the portfolio footprint across the region. Reporting directly to the National Sales Director with direct reports in MA and NY. Show less
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Regional Sales and Marketing Manager
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Jun 2009 - Nov 2011
•Full P&L responsibility for the Diageo Spirits Business in Rhode Island that generates $35MM in Sales Volume.•Responsible for all sales activities, market planning, budget analysis, marketing and sponsorship opportunities and distributor leadership. - Brokered deal with Boston Red Sox to create the Crown Royal Club at Fenway Park and a fully integrated marketing platform - Project lead on Boston Garden Sponsorship with Boston Bruins - Developed partnership with New England Patriots to expand brand visibility and distribution at Gillette Stadium•Managing all distributor margin percentages, price promotion spending and local tactical funding.•Responsible for all forecasting with regards to AOP, shipments, depletions and innovation.•Responsible for analyzing high value brand opportunities to close gaps/risk and ensure attainment of Gross Profit Goals.•Responsible for execution of all local media and promotional Activities in the Market and the implementation of National Programs and Media.•Ownership of A & P, Pricing and Tactical Budgets Show less
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Regional Marketing Manager - Northeast Cluste
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Jun 2003 - Jun 2009
Trade Marketing and Media Relations for distributor sales teams in the Northeast Region.
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National Account Manager
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Aug 2001 - Jun 2003
Managed sales and programming execution for the Casino Channel, Club Channel, and On Premise Channel in the Northeast.
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Distributor Sales Manager
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1996 - 2001
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Field Marketing manager
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1996 - 2001
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The Cheesecake Factory
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United States
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Restaurants
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700 & Above Employee
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Senior Restaurant Manager
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Oct 1992 - Feb 1996
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General Manager
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1989 - Jan 1992
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Education
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1985 - 1989
University of Kentucky
Community
