Experience

Southern Lion Sdn Bhd

• Malaysia
• Manufacturing
• 1 - 100 Employee

• Assistant Brand Manager (Kodomo Lion)

  • Feb 2022 - Present



GBA Corporation Sdn Bhd

• United States
• Consumer Goods
• 1 - 100 Employee

• Product Manager, Retail and Food Service Marketing (McCormick Herbs & Spices)

  • Aug 2018 - Jan 2022



Auric Marketing Sdn Bhd

• Malaysia
• Manufacturing
• 1 - 100 Employee

• Assistant Product Manager, Food Service Marketing (Emborg)

  • Apr 2016 - Aug 2018

  • Plan, develop and implement marketing strategies for Uhrenholt (Emborg) agency• Gather market information regarding market trends, competition activities, and requirements for new product development and existing products category• Establish and maintain good relationships with oversea supplier and key customers• Manage business unit’s stock holding by working closely with Purchasing Department• Oversee agencies’ overall performance in terms of sales and marketing, especially Stock Inventory Management• Manage A&P spending for brands e.g promotion discounts, trade offer and etc• New product development planning and launches e.g sales kits, listing evaluations and etc• Has proven tracked records of double digit growth for the brands in both value & volume.



InQpharm

• Malaysia
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Senior Product Associate, Consumer Health Marketing

  • Jan 2014 - Aug 2014

• Product Associate, Consumer Health Marketing

  • Sep 2012 - Jan 2014

  • Plan and propose marketing concepts and new product development in supporting business partner’s requirements.• Manage market enquiries, competitor analysis and claims as well as product positioning in the gastrointestinal health range. • Gather market information through online research, brainstorming sessions as well as conduction consumer research and market visits.• Develop marketing strategies and tools while plan as well as control marketing budget.• Establish market share percentages, pricing and margin estimates in determining projects with higher margins for immediate executions.• Initiate trademark search while collaborate with the legal department in managing potential infringement cases.• Carry out in depth analysis on clinical studies and journals with support of R&D team.• Spearhead cross-functional departments in various project executions within set timeline.



Cambert (M) Sdn Bhd

• 1 - 100 Employee

• Product Executive, Marketing of Health Supplements

  • Feb 2011 - Sep 2012

  • Conceptualize, plan and execute all marketing strategies including ATL, BTL and organizing PR programme to achieve results for brand• Worked closely with the sales team to strategize and implement branding initiatives to establish brand presence.• Oversaw inventory management while managed customer enquiries.• Constantly kept abreast with the latest development within the health supplement industry through market research.• Trained in the areas of regulations, public relations and trade.



Abbott

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Clinical Research & Marketing Intern

  • Jun 2010 - Sep 2010

  • Assisted in pharmaceutical product branding encompassing competitor product research, market surveys as well as enhancing awareness in pharmacies. • Assisted Division Manager in conducting monthly sales updating. • Assisted in pharmaceutical product branding encompassing competitor product research, market surveys as well as enhancing awareness in pharmacies. • Assisted Division Manager in conducting monthly sales updating.



Forest Research Institute Malaysia

• Malaysia
• Government Administration
• 200 - 300 Employee

• Plant Tissue Culture Research Intern

  • Nov 2008 - Dec 2008

  • Assisted supervisor and staffs in performing tissue culturing for various types of crops as well as herbs.• Attended seminars on latest developments within the Biotechnology field. • Assisted supervisor and staffs in performing tissue culturing for various types of crops as well as herbs.• Attended seminars on latest developments within the Biotechnology field.