Shavana Mushwana

Marketing and Communication Manager at Musina Makhado Special Economic Zone (SOC)
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Location
City of Johannesburg, Gauteng, South Africa, ZA

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Experience

    • South Africa
    • Government Administration
    • 1 - 100 Employee
    • Marketing and Communication Manager
      • Sep 2020 - Present

       Plan, develop and execute marketing and communication strategy to promote the company’s strategic objectives.  Promote and protect the reputation of the company via the development and implementation of appropriate strategies and plans.  Provide strategic support to the CEO, Investment Promotion Unit and Manager Stakeholder Relations.  Implement marketing and communications plans to enhance MMSEZ brand awareness and recognition for the company.  Ensure marketing and communication integration and alignment with the Office of The Premier, Shareholder i.e. Department of Economic Development Environment and Tourism and the Holding Company i.e. Limpopo Economic Development Agency.  Develop and oversee the annual marketing and communications budget and ensuring the maximization thereof.  Ensure proper financial management and accountability in line with the PFMA.  Develop bid specifications for the unit as required and ensure effective oversight and overall responsibility for contract management of appointed service providers. Monitor and evaluate their performance, process of invoices and ensure good partnerships.  Manage and lead the marketing and communication team and ensure that delivery on the Unit’s goals and objectives Show less

    • Owner
      • Jan 2014 - Aug 2020

      Projects involved in:  Local Government Sector Training Authority (LGSETA)  Vaal University of Technology  Rand Water  Sun Edison  Eskom  African Economic Expansion Summit  Andrew Mlangeni Golf Day  Gauteng Department of Health  The merSETA Key Responsibilities  Strategic Development & Implementation  Business Development  Crisis Communication Management  Media Relations  Reputation Management  Media Training  Africa’s Political Economy  Stakeholder Relations  Corporate Social Investment  Thought Leadership  Annual Reports  Event Management Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Director Communication
      • Jun 2017 - Apr 2018

      Key Responsibilities  Lead and provide strategic direction to the communication and marketing function of the department  Quality Control: Language and Editorial Style  Media Liaison and Stakeholder Liaison  Work closely with the DG and DDGs, GCIS and in collaboration with the communications teams from the Social Protection, Community and Human Development Cluster to position the Department’s mandate  Writing Thought Leadership Articles, Advisory Notes, Media Releases  Assisting the Speech Writer and Media Liaison Officer to Draft Speeches and Responses for the Minister  Work with the DG and DDG, GCIS, SAPS and Office of the Premier, Department of Social Development, Department of Arts and Culture Northern Cape and in collaboration with the communications teams from the Social Protection, Community and Human Development Cluster to ensure that Women’s Month is successful and gains media attention.  Work with the DG and DDGs, GCIS, and Office of the Premier, Department of Social Development Eastern Cape and City of Ekurhuleni teams from to ensure that 16 Days of Activism for No Violence Against Women and Children is successful and gains media attention  Work with GCIS, the Office of the Premiers and Departments of Social Developments in the Northern Cape, Mpumalanga and Northwest Provinces Community Dialogues are successful and gain media attention  Chair and Lead Women’s Month Organising Committee on Communication, Exhibitions and Marketing  Chair and Lead 16 Days of No Violence Against Women and Children Organising Committee on Communication and Marketing  Client Services & Inter-Departmental Liaison  Align the PR and Communication Implementation Plan into overall business plans.  Provide Strategic Counsel to Minister and Department Show less

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Head Of Client Services
      • Aug 2013 - Dec 2013

      Strategic Development & Implementation  Acted as strategic counsel to MTN, MTN Foundation and Airports Company South Africa (ACSA) spokespeople, with reference to ACSA this was amongst others on the aftermath of cable theft at OR Tambo International Airport leading to flight delays  Advised and prepared ACSA FD for the annual results presentation  In the case of MTN this was on the back of Parliament’s Ethics Committee findings on the conduct of ex Minister Dina Pule, and boardroom battles in the organisation  Successfully developed Spokesperson Policy and Crisis Communication Management plan for MTN  Developed strategic communication initiatives to support MTN’s branding, marketing initiatives i.e. promoting the MTN network, product and pricing, and brand building exercises like Bloodhound which had the objective of promoting the company’s LTE/4G capability and positioning MTN as a global brand leader in technology. Show less

    • South Africa
    • Business Consulting and Services
    • 1 - 100 Employee
    • Contract Position: Reputation Management Specialist (City Power)
      • Apr 2013 - Jul 2013

      Reputation Management Specialist City Power Key Responsibilities  Reputation Management  Crisis Communications  Strategic Development and Implementation  Stakeholder Relations  Media Relations Reputation Management Specialist City Power Key Responsibilities  Reputation Management  Crisis Communications  Strategic Development and Implementation  Stakeholder Relations  Media Relations

    • South Africa
    • Business Consulting and Services
    • 1 - 100 Employee
    • Director Special Projects and Quality Assurance
      • Oct 2011 - Mar 2013
    • Media Production
    • 1 - 100 Employee
    • Projects Editor
      • Oct 2007 - Aug 2011
    • United Kingdom
    • Media Production
    • 400 - 500 Employee
    • Online Editor / Aviation Reporter
      • 2000 - 2009

    • Online Editor / Aviation Reporter
      • 2000 - 2009

    • United Kingdom
    • Book and Periodical Publishing
    • Deputy Editor
      • Mar 2006 - Sep 2007
    • Editor Mining Mirror
      • 2002 - 2003

Education

  • Vega School of Brand Leadership
    BA Honours, Brand Management
    2007 - 2009
  • Rhodes University
    Post Graduate Diploma in Journalism and Media Studies, Journalism and Media Studies
    1999 - 1999
  • University of Limpopo
    Bachelor of Arts (B.A.), English Language and Literature/Letters
    1986 - 1993

Community

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