Shauryaa Saraf

New Product Development Lead at Chalkola
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Contact Information
us****@****om
(386) 825-5501
Location
Noida, Uttar Pradesh, India, IN
Languages
  • English Professional working proficiency
  • Hindi Native or bilingual proficiency

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Experience

    • United Arab Emirates
    • Retail Art Supplies
    • 1 - 100 Employee
    • New Product Development Lead
      • May 2023 - Present

      •Conduct thorough research on competitors and identify areas of differentiation in the US market •Analyze competing products to identify areas of improvement and implement necessary enhancements in the new designs •Collaborate with cross-functional teams to ensure smooth production and launch of new toys and craft based products •Stay up-to-date with the latest industry trends and incorporate them into designs •Ensure that all designs adhere to safety standards and regulations •Conduct thorough research on competitors and identify areas of differentiation in the US market •Analyze competing products to identify areas of improvement and implement necessary enhancements in the new designs •Collaborate with cross-functional teams to ensure smooth production and launch of new toys and craft based products •Stay up-to-date with the latest industry trends and incorporate them into designs •Ensure that all designs adhere to safety standards and regulations

    • Canada
    • Higher Education
    • 1 - 100 Employee
    • Senior Manager Products
      • Mar 2021 - Oct 2022

      Remotely managed a team of 05 product designers to ideate, design and develop 500+ products for age groups 2-3 yr, 3-4 yr for the USA market • Designed and developed product labels and graphics for all products • Co-ordinated with suppliers, manufacturers and vendors in China and USA for product development and delivery • Co-ordinated delivery of 5000+ products to various school districts across Texas, USA Remotely managed a team of 05 product designers to ideate, design and develop 500+ products for age groups 2-3 yr, 3-4 yr for the USA market • Designed and developed product labels and graphics for all products • Co-ordinated with suppliers, manufacturers and vendors in China and USA for product development and delivery • Co-ordinated delivery of 5000+ products to various school districts across Texas, USA

    • India
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Design Intern
      • Sep 2020 - Feb 2021

      Worked on an application for habit formation through gamification. Used behavioral design and psychology to achieve targeted behavior. Defined wireframes, prototypes, and UI specifications for deliverable Participated in the design process throughout an entire project Communicate design choices and direction effectively to stakeholders. Worked on an application for habit formation through gamification. Used behavioral design and psychology to achieve targeted behavior. Defined wireframes, prototypes, and UI specifications for deliverable Participated in the design process throughout an entire project Communicate design choices and direction effectively to stakeholders.

    • India
    • Retail
    • 700 & Above Employee
    • Product Design Intern
      • May 2019 - Jun 2019

    • India
    • Education Administration Programs
    • 1 - 100 Employee
    • Product Design Consultant
      • Nov 2016 - Jul 2017

Education

  • National Institute of Design
    Masters of design, Toy and game design
    2018 - 2021
  • National Institute of Fashion Technology
    Bachelor of Design, Industrial and Product Design
    2013 - 2017
  • Queensland University of Technology
    Bachelors of design, Industrial and Product Design
    2015 - 2016
  • Delhi Public School , Lucknow
    1999 - 2012

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