Shaurabh Tripathi

Digital Marketing Manager at HAZEL MERCANTILE LTD.
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Contact Information
us****@****om
(386) 825-5501
Location
New Delhi, Delhi, India, IN
Languages
  • English Professional working proficiency
  • Hindi Native or bilingual proficiency

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5.0

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Priya Singh

Shaurabh’s ability to handle multiple projects was unlike any I’ve seen before and made a dramatic increase in the productivity level of our company. I was impressed by Shaurabh's ability to deal with even the toughest clients – effortlessly. That skill often takes years to develop among digital marketing professionals, but it seemed to come perfectly naturally to him. As a colleague or a leader, Shaurabh earns my highest recommendation.

Hena Khan

I have been working closely with Shaurabh Tripathi who is a true expert in the field of digital marketing. His extensive knowledge, creativity, and dedication towards work has truly impressed me. He consistently demonstrates his ability to develop highly effective and strategic digital marketing campaigns. He has an exceptional understanding of the digital landscape and stay up-to-date with the latest trends and best practices. What sets Shaurabh apart is not only his technical skills, but also his ability to think critically and solve complex problems. He has a keen eye for detail and always ensure that every aspect of a campaign is thoroughly optimized for maximum results. Apart from his technical prowess, he is an excellent team player and a pleasure to work with. He is always willing to lend a helping hand and share his expertise with others. His positive attitude and strong communication skills makes collaborating with them a breeze. I highly recommend Shaurabh for any digital marketing role. He is a valuable asset to any team and have undoubtedly made a significant impact on our company's success. I look forward to seeing their continued growth and accomplishments in their career. Best regards, Hena Khan

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Experience

    • India
    • Wholesale Import and Export
    • 100 - 200 Employee
    • Digital Marketing Manager
      • May 2021 - Present

      Evaluated client websites for mobile performance and optimal search engine rankings. • Developed unique content for a variety of clients sites to improve presence and brand awareness. • Organized and analyzed data and marketing results. • Researched keywords relevant to marketing efforts of clients. • Introduced scheduled targeted email marketing programs. • Managed a teams of marketing professionals to ensure the success of marketing campaigns. • Plan and execute all digital marketing… Show more Evaluated client websites for mobile performance and optimal search engine rankings. • Developed unique content for a variety of clients sites to improve presence and brand awareness. • Organized and analyzed data and marketing results. • Researched keywords relevant to marketing efforts of clients. • Introduced scheduled targeted email marketing programs. • Managed a teams of marketing professionals to ensure the success of marketing campaigns. • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels • Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Digital Marketing Manager • Increased website traffic by 38% in 1 year 3 months through optimized SEO strategies. • "Doubled digital marketing conversions in 4 months, resulting in increased sales revenue. Show less Evaluated client websites for mobile performance and optimal search engine rankings. • Developed unique content for a variety of clients sites to improve presence and brand awareness. • Organized and analyzed data and marketing results. • Researched keywords relevant to marketing efforts of clients. • Introduced scheduled targeted email marketing programs. • Managed a teams of marketing professionals to ensure the success of marketing campaigns. • Plan and execute all digital marketing… Show more Evaluated client websites for mobile performance and optimal search engine rankings. • Developed unique content for a variety of clients sites to improve presence and brand awareness. • Organized and analyzed data and marketing results. • Researched keywords relevant to marketing efforts of clients. • Introduced scheduled targeted email marketing programs. • Managed a teams of marketing professionals to ensure the success of marketing campaigns. • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels • Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Digital Marketing Manager • Increased website traffic by 38% in 1 year 3 months through optimized SEO strategies. • "Doubled digital marketing conversions in 4 months, resulting in increased sales revenue. Show less

    • India
    • Financial Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jan 2018 - May 2021

      Manage Company Website and set up reporting and ROI tracking within internal tracking systems and Google Analytics. • Collaborate with Account Managers in the implementation of campaigns for effective reporting and return on investment (ROI) measurement. • Regular internal reporting on client account metrics, billing, and aggregate performance. • Properly link AdWords with Webmaster Tools and Google Analytics. • Interface regularly with the Strategic Partner Manager at Google. Head… Show more Manage Company Website and set up reporting and ROI tracking within internal tracking systems and Google Analytics. • Collaborate with Account Managers in the implementation of campaigns for effective reporting and return on investment (ROI) measurement. • Regular internal reporting on client account metrics, billing, and aggregate performance. • Properly link AdWords with Webmaster Tools and Google Analytics. • Interface regularly with the Strategic Partner Manager at Google. Head Digital Marketing • Increased website traffic by 50% in 6 months, driving increased sales and brand awareness. Show less Manage Company Website and set up reporting and ROI tracking within internal tracking systems and Google Analytics. • Collaborate with Account Managers in the implementation of campaigns for effective reporting and return on investment (ROI) measurement. • Regular internal reporting on client account metrics, billing, and aggregate performance. • Properly link AdWords with Webmaster Tools and Google Analytics. • Interface regularly with the Strategic Partner Manager at Google. Head… Show more Manage Company Website and set up reporting and ROI tracking within internal tracking systems and Google Analytics. • Collaborate with Account Managers in the implementation of campaigns for effective reporting and return on investment (ROI) measurement. • Regular internal reporting on client account metrics, billing, and aggregate performance. • Properly link AdWords with Webmaster Tools and Google Analytics. • Interface regularly with the Strategic Partner Manager at Google. Head Digital Marketing • Increased website traffic by 50% in 6 months, driving increased sales and brand awareness. Show less

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Mar 2015 - Nov 2018

      Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones. • Successfully launched new marketing campaigns, resulting in a customer growth rate of 10%. • Worked to establish a more cohesive brand that clearly emanates the mission of the company. • Led direct marketing trends that reached upwards of 1 million consumers. Developed and fostered relationships with existing and prospective clients. Digital Marketing-Process… Show more Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones. • Successfully launched new marketing campaigns, resulting in a customer growth rate of 10%. • Worked to establish a more cohesive brand that clearly emanates the mission of the company. • Led direct marketing trends that reached upwards of 1 million consumers. Developed and fostered relationships with existing and prospective clients. Digital Marketing-Process Associate Show less Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones. • Successfully launched new marketing campaigns, resulting in a customer growth rate of 10%. • Worked to establish a more cohesive brand that clearly emanates the mission of the company. • Led direct marketing trends that reached upwards of 1 million consumers. Developed and fostered relationships with existing and prospective clients. Digital Marketing-Process… Show more Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones. • Successfully launched new marketing campaigns, resulting in a customer growth rate of 10%. • Worked to establish a more cohesive brand that clearly emanates the mission of the company. • Led direct marketing trends that reached upwards of 1 million consumers. Developed and fostered relationships with existing and prospective clients. Digital Marketing-Process Associate Show less

Education

  • CHANDIGARH UNIVERSITY
    Bachelor of Business Administration - BBA, Business Administration and Management, General

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