Associate Vice President, Creative

• Oct 2022 - Present

Creative Director

• Dec 2020 - Oct 2022

Provide creative direction, brand management, and operational workflows that drive efficiencies and enable the execution of design projects, marketing campaigns, and special events.CREATIVE STRATEGY AND MANAGEMENT•Conceptualize, design, and manage a variety of visual concepts that illustrate the Mayor’s priorities and initiatives and promote the programs and services offered to the over 700,000 constituents of D.C.•Lead and direct the design team in the creative development of collateral and collaborate with digital team, photographers, writers, and internal and external departments for projects• Serve as a big-picture visionary and formulate short and long-term creative goals and strategies for achieving them•Monitor creative budget for the Office of Communications, ensuring all projects are delivered within the projected parameters and coordinate vendor invoicing and payment •Analyze brand tracking, market trends, and ability to meet constituent needsBRANDING •Serve as chief brand steward creating guidelines and ensuring brand consistency throughout the Executive of the Mayor and across 60 D.C. government offices and agencies•Develop innovative branding campaigns that translate marketing objectives into clear and motivating creative strategies•Work with key leaders to strategically communicate brand mission, voice, and impact across all channelsSPECIAL PROJECTS & EVENTS•Execute special events with management over event marketing, graphics, branding, production, and vendor relations.Select events include: Mayor’s Annual State of the District Address, budget engagement forums, CBC receptions, press conferences and special and experiential events•Collaborate with Communications and Advance teams on development and implementation of on-site visuals and marketing plan for events, meetings, and conferences•Take the creative lead on special projects at the request of the Mayor including key reports, commemorative memorabilia, and special presentations Show less

Graphics Director

• May 2016 - Dec 2020

• Manage multiple design projects simultaneously from concept through completion, including but not limited to flyers, factsheets, brochures, infographics, interactive pdfs, ads, merchandise, signage, and visuals for television, web, and digital platforms • Design compelling visual aids for the Mayor's usage at presentations, press conferences, and meetings• Maintain collaborative working relationships with vendors, strategic partners, and external agencies for outsourced creative projects• Manage the production schedule, design database, request portal, and archiving system• Train graphic designers from District government agencies on the usage of Adobe Creative Cloud design softwareSelected Accomplishments:• Created branding, campaigns, and graphics to support the District’s response to the COVID-19 pandemic • Developed, designed, and implemented the first District of Columbia Style Guide that established the brand identity for a government of over 30,000 employees• Leading member of the core team that successfully launched and implemented the DC2ME campaign, a citywide resident engagement campaign encompassing social interaction and 39 events and exhibitions across all 8 wards in D.C. Show less

Deputy Graphics Director

• Jun 2015 - May 2016

Design Project Manager

• 2015 - 2015

• Managed the design and production of creative projects for the Office of Public Affairs • Provided quality control on all completed projects to ensure quality, accuracy, and brand standards were maintained • Led rebranding for the Mayor Marion Barry Summer Youth Employment Program and Youth Leadership Institute • Supervised the Creative Design Assistant and MBSYEP interns (Detailed to the Executive Office of the Mayor) • Managed the design and production of creative projects for the Office of Public Affairs • Provided quality control on all completed projects to ensure quality, accuracy, and brand standards were maintained • Led rebranding for the Mayor Marion Barry Summer Youth Employment Program and Youth Leadership Institute • Supervised the Creative Design Assistant and MBSYEP interns (Detailed to the Executive Office of the Mayor)

Graphic Designer

• 2012 - 2015

• Managed all graphic design and publishing projects for the Washington, D.C. office of the global law firm • Worked closely with clients to conceptualize and carry out the vision for a wide range of materials including publications, marketing materials, presentations, and proposals • Designed complex demonstrative materials, including graphs, charts, infographics, and diagrams to assist attorneys in trial preparation • Worked alongside the Director of Creative Services to direct photo shoots for publications and Washington, DC legal recruiting materials • Advised legal and non-legal personnel on best practices in graphic design and the most effective and innovative ways to visually represent concepts Show less

Creative Project Coordinator

• 2009 - 2012

• Designed and facilitated the production of print and web visual products for the Department of Employment Services, including handbooks, flyers, invitations, newsletters, brochures, presentations, posters, ads, and signage • Photographed agency events, uploaded and edited photos, and incorporated photos into print and web materials • Tracked projects from inception to completion, provided status updates, and completed rounds of revisions • Conducted public presentations, monitored media outlets, and generated press releases, and talking points for the Office of Youth Programs • Created the agency’s first print and electronic internal employee newsletter and planned and managed the production, layout, and design of the bi-monthly publication • Implemented new production procedures and workflow system for accepting and tracking projects for publication, which led to increased efficiency and greater access and knowledge of the status of assignments Show less

Acquisitions Assistant

• 2008 - 2009

• Facilitated the successful acquisition, tracking, and preparation of projects for publication • Edited manuscripts with emphasis on grammar, spelling, clarity, content, form, and audience • Managed the permissions process for publications on mental health, early intervention, and literacy • Significantly increased competitive awareness through conducting market and competition research, as well as analyzing trends in list areas • Facilitated the successful acquisition, tracking, and preparation of projects for publication • Edited manuscripts with emphasis on grammar, spelling, clarity, content, form, and audience • Managed the permissions process for publications on mental health, early intervention, and literacy • Significantly increased competitive awareness through conducting market and competition research, as well as analyzing trends in list areas