Experience

Tough Leaf

• United States
• Construction
• 1 - 100 Employee

• Head of Business Development

  • Jun 2023 - Present



GroundTruth

• United States
• Advertising Services
• 200 - 300 Employee

• Sales Marketing Manager

  • Aug 2021 - Jun 2023

  Collaborate with Sales Leads to build and manage client facing sales enablement materials covering verticals including CPG, Retail, Restaurant/QSR, Auto, Travel & Tourism, CBD, as well as Programmatic offerings • Translate technical jargon into approachable concepts that align with client needs • Create sales marketing collateral, including case studies, narratives, and one-sheets • Partner across teams to identify opportunities that better equip and support sales • Partner with creative services to build compelling, on-brand, sales materials Skills: Sales Enablement • Content Strategy • Cross Functional Collaboration • Microsoft PowerPoint • Microsoft Word • Microsoft Excel • Microsoft Office Show less



Columbia University

• United States
• Higher Education
• 700 & Above Employee

• Course Associate

  • Jul 2021 - Jun 2023

  Exercise leadership, training, and coaching skills in support of faculty during graduate level instruction Value of Brand - Course that introduces students to the importance of brand building and explains the proven link between brand equity and business performance. Crisis Communication - Course covers the basic elements of crisis communication and the procedures for creating crisis communications plans. • Evaluate student performance • Contribute value add instructional expertise • Coach and mentor students Skills: Coaching • Performance Evaluation • Feedback Show less



Metis

• United States
• Higher Education
• 1 - 100 Employee

• Marketing Manager - Corporate Training

  • Feb 2019 - Jul 2021

  Led strategy and execution of mult-channel marketing program for Metis Corporate Training • Partnered with subject matter experts on content creation to attract target audiences • Identified key audiences and personas; messaging and positioning for products • Created webinar series that averaged 500 registrants and 40% live attendance • Managed strategy, budget, implementation, and reporting for senior leadership • Developed sales materials and led sales training sessions on data science topics • Developed an inbound marketing program that grew 1.5K leads in the first year • Designed lead scoring and grading program for over 3K inbound B2B leads Skills: Salesforce • Pardot • Google Analytics • Sponsorship Marketing • Event Marketing • Partner Management • Thought Leadership • SEO • SEM Show less



Self-employed

• Greater New York City Area

• Freelance Product Marketing Manager

  • Jan 2018 - Jan 2019

  Go-To-Market Campaigns for Professional Services Firm • Developed multi-channel internal communications programs promoting research, insights, and thought leadership by practice leads and office of the Chief Strategic Officer to over 250K employees • Performed qualitative research and analysis of performance metrics to build and optimize message framework Product Positioning for an Online Gaming Company • Performed industry research and developed product messaging framework for a proprietary native branded content solution • Collaborated with product, sales, and executive leadership to create collateral including pitch decks, motion graphics and one-pagers Skills: Product Positioning • Sales Enablement Show less



Clover

• United States
• Technology, Information and Internet
• 400 - 500 Employee

• Product Marketing Manager

  • Nov 2016 - Dec 2018

  Led marketing initiatives that positioned Clover offerings as best-in-class full-service small business solutions • Worked closely with Clover Online product team to create strategy • Built playbooks for 600+ salespeople to standardize product info and messaging • Supported banking partners by providing sales marketing and training materials • Developed innovative marketing collateral and experiential marketing events • Collaborated with stakeholders to identify key messaging for products • Developed Go-to-Market campaign materials for hardware products • Advised blog contributors on proper terminology and product use cases • Wrote product blog articles and an ebook on strategy and best practices for SMBs Skills: Product Positioning • Persona Development • Sales Enablement • Partner Management • Copywriting • Content Management • Project Management Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Marketing Manager

  • Sep 2015 - Oct 2016

  One-year contract working with the Digital Wallets team to help encourage cardmembers to embrace mobile payments and add their Citi cards to digital wallets • Partnered with Google and Samsung marketing to increase adoption of mobile payments • Aligned partner product campaign and marketing materials with Citi legal and brand standards • Analyzed quantitative data to optimize targets, understand usage and adoption • Tracking and reported on cardmember marketing campaigns • Executed integrated campaign tactics from ideation through fulfillment and measurement • Managed agency relationships including briefings, asset creation, branding, and legal approval Skills: Brand Management • Project Management • Campaign Analysis • Research and Insights • Stakeholder Management Show less



Modicum

• United States
• Design Services
• 1 - 100 Employee

• Marketing Manager

  • Nov 2013 - Apr 2015

  Rebranded award-winning graphic design firm from a production house to a digital creative studio • Rebranded into a premium creative studio driving client projects from $450 to $5K per engagement • Optimized buyer journey with funnel analysis, landing page optimization, A/B testing and analytics • Managed program including SEM, SEO, social ads, email and content marketing Skills: Brand Management • Google Analytics • SEO • SEM • Content Marketing Rebranded award-winning graphic design firm from a production house to a digital creative studio • Rebranded into a premium creative studio driving client projects from $450 to $5K per engagement • Optimized buyer journey with funnel analysis, landing page optimization, A/B testing and analytics • Managed program including SEM, SEO, social ads, email and content marketing Skills: Brand Management • Google Analytics • SEO • SEM • Content Marketing



Google

• United States
• Software Development
• 700 & Above Employee

• Marketing Consultant

  • May 2011 - Apr 2013

  Helped grow the Google Engage for Agencies program into the top revenue generator for Google SMB. • Designed successful integrated marketing campaigns based on qual/quant customer research • Designed brand awareness programs and socialized strategy to stakeholders • Produced global live programming Hangouts to train and build a community of agencies • Led a comprehensive initiative to identify strategies for driving program engagement • Launched and grew Google+ page to 100K followers in 1 year • Trained Google SMB division on best practices for live online video and community management Skills: Market Research • Channel Leadership • Social Strategy • Stakeholder Management • VIP Management • Video Content Show less