Experience

M-Star Media, Inc.

• Advertising Services
• 1 - 100 Employee

• President & COO

  • Oct 2008 - Present

  Responsible for social strategy, business development, and operations... with digital media content syndication across global websites. Manage 5 YouTube channels together totaling more than 3 Billion views, with over 16+ million subscribers globally. Primary channel peak ranking in YouTube's Top 250 "Most Subscribed All-Time". Content categories: Lifestyle, Beauty, Parenting. Ranked primary hub as one of YouTube's Top-10 Beauty Channels, with a peak #5-ranked viewership in the category of "How To & Style". Considered a major social media driver in the online Beauty/Fashion and Millennial Mom verticals. Oversee all brand initiatives, including projects with Google, Amazon, Unilever, P&G, J & J, Walmart, Disney, AT&T, Covergirl, Lionsgate, Nike, Puma, and many more. Media appearances on ABCNews' 20/20, The View, Good Morning America, TODAY, Anderson LIVE, The Katie Couric Show, Disney Jr, and Nickelodeon. Featured in People, Forbes, Variety, Seventeen, Tiger Beat, Cosmopolitan, Woman's World, ADWEEK, as well as various national and international news publications. YouTube: http://www.youtube.com/CuteGirlsHairstyles http://www.youtube.com/BrooklynAndBailey http://www.youtube.com/KamriNoel http://www.youtube.com/Squared2 http://www.youtube.com/MillennialMoms Total Instagram Following: 9.8 Million Total TikTok Following: 7.8 Million Total Facebook Following: 3.3 Million Total Twitter Following: 765K Directed/produced exclusive digital content for Disney IMG's style channel, with media distribution across Disney's family of websites. Twin daughters nominated for a People's Choice Award in 2018 and won a “People’s Voice” Webby in 2017. Founder and partner of "Hairitage by Mindy McKnight" (hair care, hot tools, functional hair tools, and hair accessory lines exclusively sold at Walmart). Partner in ITK Skincare (sold exclusively at Walmart). Partner in Beddy’s, a premium zippered-bedding company. Partner in Clamour Live. Partner in Bucket List Studios. Show less



Beddy's

• United States
• Manufacturing
• 1 - 100 Employee

• Partner

  • Jan 2015 - Present

  Provided exclusive content and product integrations that generated 54M+ views on YouTube. Helped build Instagram account of 400K followers through collaborations and giveaways, and introduced the Beddy's company/product to various influential mom vloggers. Consulted on financial/legal matters, social strategy, and traditional operations management. Assisted in product licensing agreements. Company made the Inc. 5000 in 2018, 2019, and 2020 (Find more information about Beddys at www.Beddys.com) Show less



NSP

• Germany
• Business Consulting and Services
• 1 - 100 Employee

• Director, Business Development

  • May 2006 - Aug 2012

  Responsible for all subsidiary operations in Mexico, Central America, and South America including tens of thousands of international independent distributors. Served as General Manager of NSP Mexico. Managed multi-million dollar budgets and presented monthly revenue and marketing strategy updates with company President, CEO, and executive team. Developed new market expansion criteria, evaluating social/economical/political risk factors, to solidify new market pipeline. Presented expansion strategies to President of International, CEO, CFO and other members of the Board of Directors. Successfully opened the company’s newest subsidiaries in both China and Poland, and used similar new market evaluation criteria to restructure several non-profitable markets into much leaner and more value-driving entities. Maintained constructive relations with various governments worldwide. Acted as liaison between NSP and various local legal, accounting, and consulting professionals in potential global markets. Managed 200+ employees in China, Japan, Poland, UK, Mexico, Guatemala, Costa Rica, Panama, Honduras, El Salvador, Nicaragua, Colombia, Ecuador, Peru, and Brazil. Active member of the company’s 401k Committee. Show less



National Enzyme Company

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Manager, Int'l Sales & Marketing

  • Jun 2003 - Apr 2006

  Directed the International Division and four account executives, which accounted for a significant amount of the company's annual revenue; managed a robust annual budget. Turned around division profitability for the first time by driving double-digit sales increases, year over year, through streamlined foreign market expansion efforts and lean operational strategies. Streamlined internal product registration processes with various market Ministries of Health, resulting in new product approvals for our clients in Canada, Russia, Poland, Spain, Mexico, Germany, and China. Identified opportunities to enhance brand visibility, including revision of corporate logo and product-related materials. Show less

• Coordinator, Export Markets

  • Sep 1998 - Jan 2002

  Maintained operations in 13 export markets located throughout Latin America and the Asia/Pacific Rim by establishing monthly sales goals and follow-up sessions with export partners Established export sales increases of 30% and 38% for years 2000 and 2001 respectively, generating millions in annual revenue. Provided marketing and brand support for a wide variety of products within export markets and Latin American subsidiaries. Directed the development and implementation of a product Personal Import Program for NSP Japan. Participated as a member of the New Market Development Committee, which developed new sales operations in Israel, Japan, Nigeria, Singapore, and Thailand. Show less



Melaleuca:The Wellness Company

• Personal Care Product Manufacturing
• 700 & Above Employee

• International Intern

  • May 1995 - Jul 1997

  Managed product registrations and marketing materials for a 20 SKU product line in Argentina, Taiwan, and Japan; conducted extensive product and ingredient research, by market, ensuring a successful product-registration process. Maintained vendor and consultant relations; created export documentation and other forms of international correspondence. Created Spanish translations for product registration documents such as Certificates of Free Sale, company affidavits, product labels, formulations and other product-related marketing materials. Show less