Experience

Xero Shoes

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director of Product Management

  • May 2022 - 1 year 8 months

  United States



`Uala Pure Purple Power

• United States
• Food and Beverage Services

• Founder

  • Aug 2015 - 8 years 5 months

  Petaluma, California, United States `Uala is a performance-enhancing wellness brand that turns the Japanese Purple Sweet Potato into Pure, Regenerating Power from Slow Release Complex Carbs, Vitamins, Minerals, and Prebiotics so your body has the optimal Nutrients, Energy & Digestive support to feel the empowering transformation of real food. www.pureuala.com



Pebble Ventures LLC

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Strategic Advisor, Fashion

  • May 2021 - 2 years 8 months

  San Francisco Bay Area Partnering with brands, technology companies and investors in the consumer and retail sector. Focused on NFTs, Blockchain, and Virtual Goods for fashion, beauty, and consumer goods looking to navigate the intersection of virtual and real world economies.



Metaverse Matters Podcast by Pebble Ventures

• Co-Host

  • Jun 2021 - Mar 2023

  San Francisco Bay Area Video podcast with my colleagues Lauren Fennema and Mike DeNunzio where we explore how as virtual and real worlds converge, the way consumers are thinking of self-expression, experiences and ownership is fundamentally changing. We’ll also be joined by industry leaders as we look in depth at the innovative brands, platforms, tech companies and investors shaping the metaverse ecosystem. Episode 1: 11/18/21 Follow us on LinkedIn or Sign-up at www.pebbleventures.com



Kuhl Clothing Company

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Design

  • Jul 2017 - Aug 2018

  Salt Lake City, Utah



HonourMark

• United States
• Apparel & Fashion

• Co Founder/Creative Director

  • Feb 2014 - Jul 2017

  San Francisco Bay Area



MeshYoga

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• VP

  • Jun 2015 - Dec 2015

  Maui



Gymboree

• United States
• Retail
• 700 & Above Employee

• Design Director

  • Jul 2011 - Oct 2013

  San Francisco Bay Area Design Director for Crazy 8 boy and baby boy, manage design team on all daily tasks from seasonal conception through production. • Lead new initiative to shift into a life style key item based brand effective of Spring 2014 • Managed overseas denim development trip to help push the Crazy 8 brand towards a kids denim destination • Partnered with cross functional team to pilot a time and cost effective development calendar • Continue to drive sales by offering cohesive and… Show more Design Director for Crazy 8 boy and baby boy, manage design team on all daily tasks from seasonal conception through production. • Lead new initiative to shift into a life style key item based brand effective of Spring 2014 • Managed overseas denim development trip to help push the Crazy 8 brand towards a kids denim destination • Partnered with cross functional team to pilot a time and cost effective development calendar • Continue to drive sales by offering cohesive and innovative deliveries from season to season • Promoted to Design Director 9/1/2012, from Senior Designer of Gymboree Boy Show less



Bioworld Merchandising

• United States
• Retail Apparel and Fashion
• 400 - 500 Employee

• Creative Director

  • Jul 2008 - Aug 2011

  All private label accessory categories, manage all aspects of design from brand concepts, execution, to production. Lead sales presentations and continue to strengthen client to vendor relationships. • Helped grow division to be the largest men’s private label headwear supplier in the United States • Partnered with internal sales team to secure and grow Nordstrom account • Collaborated with VP of sales in design development and merchandising which lead to all of Target Q4 Cold Weather… Show more All private label accessory categories, manage all aspects of design from brand concepts, execution, to production. Lead sales presentations and continue to strengthen client to vendor relationships. • Helped grow division to be the largest men’s private label headwear supplier in the United States • Partnered with internal sales team to secure and grow Nordstrom account • Collaborated with VP of sales in design development and merchandising which lead to all of Target Q4 Cold Weather Men’s Business (first time this has happened company wide) • Lead new process initiative with all business partners to ensure more efficient day-to-day operations • Established Juniors division • Managed design and merchandising teams to develop spring/fall collections, which lead to double the sales in first quarter of 2009 over all of 2008 • Managed and executed all Cold Weather 2010 development which lead to new categories in existing major accounts, while also gaining new major accounts such as Macy’s American Rag program • Developed strong working relationship with Target designer to ensure highest level of design service o Received 5 out of 5 in Targets Business Partner Evaluation Survey in the category of Design Strength and Market Information • Achieved a 75% increase in Private Label business from 2008 to end of year 2009 • Tailor presentations to specific clients that highlight global trends and help justify samples presented • Continue to innovate design concepts that offer newness to all customers and help establish new business partners Show less



Target

• Mexico
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Senior Designer

  • Jul 2006 - Feb 2008

  Mossimo Boys, head up all aspects of design from brand identity, conception, product execution, and merchandising assortment to final product presentation. Accomplishments: • Initiated “Authentic Fit” which was based around competitive analysis of market trend right silhouettes for all Mossimo Boys product for spring 2007 • Launched Mossimo Premium Denim for back to school 2007, which was the highest price point and trend driven denim on the boys floor pad • Created the Mossimo shop… Show more Mossimo Boys, head up all aspects of design from brand identity, conception, product execution, and merchandising assortment to final product presentation. Accomplishments: • Initiated “Authentic Fit” which was based around competitive analysis of market trend right silhouettes for all Mossimo Boys product for spring 2007 • Launched Mossimo Premium Denim for back to school 2007, which was the highest price point and trend driven denim on the boys floor pad • Created the Mossimo shop, that helped merchandise the product as a brand instead of an item for all Target stores nation wide • Won Senior Vice President award with merchant partner for brand innovation and expansion • Lead the growth of Mossimo boys retail space allocation from 4 racks to 12 racks total by back to school delivery for 2008 • Launched new brand “Utility” for Target boy’s scheduled to impact all stores October 2008 • Supervised a team of six underneath my creative direction Show less



Nautica

• Apparel & Fashion
• 700 & Above Employee

• Associate Designer

  • May 2005 - May 2006

  Reported to Director of Men’s outerwear and sweaters; contributed to all aspects of development from concept creation vendor coordination to final production of the line. Tasks included: • Developing concept, color and fabric boards • Creating mini boards and flat sketches on illustrator and freehand • Creating and updating technical packs on web pdm (internal development program) • Developed sweater and outer wear patterns and layouts on illustrator



Ralph Lauren

• United States
• Apparel & Fashion
• 700 & Above Employee

• Assistant Designer

  • Apr 2004 - Apr 2005

  Worked with Polo Ralph Lauren assisting their boys wear design team in the development of new lines ranging from specification entry, to technical and creative development. Accomplishments include: • Assisted the boys and girls team with the creation of the Holiday 2005 woven line • Developed a strong foundation on all aspects of the creative development process for boy’s knits