Experience

Incepta Communications

• Botswana
• Advertising Services
• 1 - 100 Employee

• Public Relations Manager

  • Oct 2022 - Present



Bold & Chance Pty Ltd

• Botswana

• Account Director

  • 2019 - Present

  IMC strategy development and implementation Monitoring and evaluation of IMC strategy Market research Market intelligence Market segmentation and product development Brand strategy development & management IMC strategy development and implementation Monitoring and evaluation of IMC strategy Market research Market intelligence Market segmentation and product development Brand strategy development & management



Red Pepper

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Oct 2017 - Sep 2019

  • Planning, developing and implementing marketing and communications strategies for all clients (Digital, Print, broadcast, events) • Social media management and content development • Stakeholder management and impromptu crisis management • Media relations and monthly media monitoring and analysis reports. • Event management – conceptualising, organising and managing client events • Organise and represent clients at social responsibility projects • Planning, developing and implementing marketing and communications strategies for all clients (Digital, Print, broadcast, events) • Social media management and content development • Stakeholder management and impromptu crisis management • Media relations and monthly media monitoring and analysis reports. • Event management – conceptualising, organising and managing client events • Organise and represent clients at social responsibility projects



Integrate Public Relations

• Consumer Services
• 1 - 100 Employee

• Senior Public Relations Consultant

  • Mar 2015 - Jul 2017

  • Planning, developing and implementing marketing and communications strategies for clients • Media liaison – PR publications, client business coverage and event coverage • Researching, writing and distributing/lobbying for press releases, creative articles and other editorial pieces to the relevant media houses • Producing monthly media monitoring and analysis reports for clients • Writing and editing in-house magazines, case studies, speeches, articles and annual reports • Event management – conceptualising, organising and managing client events • Organise and represent clients at social responsibility projects • Conceptualize, plan and conduct public relations program designed to create maintain favorable public image of clients including impromptu crisis communications



Hotwire PRC and FCB Wired

• Botswana
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Practitioner

  • Oct 2012 - Feb 2015

  Implementing PR strategies • Advise clients in the development of external communications strategies that support the overall strategic direction for each client • Deal with requests and follows-up if necessary, maintains networks with media contacts and coordinate and execute news conferences and other media events • Researching, writing and distributing/lobbying for press releases, creative articles and other editorial pieces to relevant media • Collating and analysing media coverage • Producing monthly PR media monitoring and analysis reports for all clients • Writing and editing in-house magazines, case studies, speeches and articles • Event management • Accounts handled: o BOTSWANAACCOUNTANCYCOLLEGE,LANSMORE,BOTSWANA,BOCRA,BOFINET, FNBB, ENGEN



Hotwire PRC and FCB Wired

• Botswana
• Public Relations and Communications Services
• 1 - 100 Employee

• Production/Media officer

  • Nov 2011 - May 2012

• Account Executive

  • Nov 2011 - Jan 2012

  • Mediating between clients and agency, understanding client needs and requirements, disseminating and executing these requirements accordingly• Develop sales, marketing strategies and ensure targets are achieved• Keep track of all departments to ensure performance is in accordance• Authorizing, attesting and validating accounts related documents• Developing and maintaining close relations with the local business community in order to fulfilclient’s needs more effectively• Maintaining relationships and favourable contacts with current and potential advertisingaccounts• Accounts handled:o HRMC,LETSHEGO,BOTSWANAACCOUNTANCYCOLLEGE,DEBSWANA,LANSMORE, BOCRA BOFINET, FNBB