Experience

Pursuit

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President of Accounts & Ad Operations

  • Jan 2015 - Present

  Manages all facets of the accounts side of business including client relations, media planning, budget management, campaign strategy and reporting, social media strategy, growth marketing, ad trafficking, billing, etc. Also oversees creative direction, including concepting, ad updates, and content creation. Helped grow the agency from a 5 person team to a 25+ person team and from 15 accounts to 70+ accounts over the course of 8 years. Personally supervises a team of 8 and also implemented many of the business operations currently being used by the full team. Personally, oversaw the development of 2 major departments at the agency (Media Buying and Growth Marketing).- Client & Vendor Relations - Media Planning and Buying- Growth Marketing (SEM, Social Ads, Programmatic, etc.)- Campaign Strategy (Implementation, Optimization, Data Analysis & Reporting)- New Business and RFP development- Email Marketing, Web Content Strategy, and SEO Show less

• Account Executive

  • Jan 2015 - Jul 2017



Amrita Singh Jewelry

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Associate

  • Mar 2013 - Jan 2015

  - In charge of all social media strategy and implementation for the brand. - Designs all digital and print creative including email campaigns, flyers, handouts, banners, ads, etc. - Assists with all facets of SEO strategy including content creation, offsite management, keyword research, etc. - Manages all online sales campaigns from start to finish (product selection and pricing to targeted segmentation and cross-channel advertising.) - Manages all web content including, editorial landing pages, blog posts, image galleries, and other featured content. - In charge of recording and analyzing all campaign data. Show less



Ad Nation News

• Research Executive

  • Nov 2012 - Mar 2013

  - Manages a database of over 7,000 companies and ad agencies using Quickbase. - Conducts daily research on current events and best practices in the marketing and advertising industry. - In charge of gathering any preliminary information needed by the editorial team for upcoming articles. - Assists with the routine management of all data verification in Quickbase. - Assists with updating information on the website using our custom CMS program. - Manages a database of over 7,000 companies and ad agencies using Quickbase. - Conducts daily research on current events and best practices in the marketing and advertising industry. - In charge of gathering any preliminary information needed by the editorial team for upcoming articles. - Assists with the routine management of all data verification in Quickbase. - Assists with updating information on the website using our custom CMS program.



The Martin Group

• United States
• Advertising Services
• 100 - 200 Employee

• Account Service Coordinator/Intern

  • Oct 2011 - Feb 2012

  - Served as an assistant for company Brand Managers and Vice Presidents during important client meetings and brainstorming sessions. This included note-taking, gathering preliminary information, creating handouts for the team, etc. - In charge of assembling and compiling information for presentation decks and creative briefs used in client meetings and RFPs. - Conducted and coordinated market research for potential and existing clients. - In charge of inputting all content into client websites via different CMS programs. - Other responsibilities included opening jobs, creating estimates, quality control, assisting on commercial shoots, etc. Show less



iOppose, Inc.

• Non-profit Organizations

• Marketing and Development Coordinator

  • Dec 2009 - Sep 2011

  - In charge of all marketing, managerial, and administrative duties for the company. - In charge of all program development including market research, budgeting, and implementation. - Managed all digital campaigns including website content and structure, email campaigns, and social media strategy. - Worked closely with Graphic Designer to create the company logo and brand image. - Responsible for all fundraising efforts including grant writing and foundation research. - In charge of all marketing, managerial, and administrative duties for the company. - In charge of all program development including market research, budgeting, and implementation. - Managed all digital campaigns including website content and structure, email campaigns, and social media strategy. - Worked closely with Graphic Designer to create the company logo and brand image. - Responsible for all fundraising efforts including grant writing and foundation research.



City Gate LRC

• Buffalo/Niagara, New York Area

• Executive Assistant/Office Manager

  • Jun 2009 - Sep 2011

  - In charge of opening and preparing the office for clients. - Managed all client correspondences (phone calls, client intakes, emails, etc.) - Coordinated all travel arrangements, appointments, and events with clients, colleagues, or others on a very busy calendar. - Managed all office administrative duties including overseeing accounts payable and receivable with - Quickbooks, paying invoices, submitting daily deposits, ordering supplies, etc. - In charge of opening and preparing the office for clients. - Managed all client correspondences (phone calls, client intakes, emails, etc.) - Coordinated all travel arrangements, appointments, and events with clients, colleagues, or others on a very busy calendar. - Managed all office administrative duties including overseeing accounts payable and receivable with - Quickbooks, paying invoices, submitting daily deposits, ordering supplies, etc.



Follett Higher Education

• United States
• Retail
• 700 & Above Employee

• E-Commerce & General Merchandise Manager

  • Aug 2005 - Aug 2010

  - Key Holder (Managerial Duties included: opening and closing the store, authorizing returns, managing and supervising temporary staff, etc). - Managed all store e-commerce and customer inquiries. - Organized vendor information, assigned merchandise SKUs, and finalized invoices. - Managed the shipping, receiving, and inventory of books, clothing, and other merchandise. - Key Holder (Managerial Duties included: opening and closing the store, authorizing returns, managing and supervising temporary staff, etc). - Managed all store e-commerce and customer inquiries. - Organized vendor information, assigned merchandise SKUs, and finalized invoices. - Managed the shipping, receiving, and inventory of books, clothing, and other merchandise.



Jenny Packham

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing and Public Relations Intern

  • Sep 2007 - Dec 2007

  - Assisted with the launch of the new Jenny Packham brand image. - Organize merchandise and press materials for press junkets and set up for Press Day. - Developed and organized a system for archiving merchandise and press material for past 5 years. - Managed the shipping and receiving of dresses from large and high-profile clients. - Assisted with the launch of the new Jenny Packham brand image. - Organize merchandise and press materials for press junkets and set up for Press Day. - Developed and organized a system for archiving merchandise and press material for past 5 years. - Managed the shipping and receiving of dresses from large and high-profile clients.