Senior Brand Manager - Domestic and International Markets

• Apr 2023 - Present

Brand Manager

• Jan 2019 - Apr 2023

www.gemengserv.com Responsible for the overall branding of GEM Engserv Pvt Ltd. GEM Engserv is India's leading Engineering and Management service provider to the construction industry, employing over 350+ engineers across site offices. International presence for projects span across UK, USA, Ireland, UAE, Canada, Singapore, Australia, Indonesia, Gabon, Ghana/Nigeria.

Marketing Communications

• Sep 2017 - Jan 2019

Commercial Leasing Marketer of L&T Realty Commercial Projects. - Seawoods Grand Central, Navi Mumbai - L&T Tech Park, Bengaluru - L&T Business Park, Faridabad Commercial Leasing Marketer of L&T Realty Commercial Projects. - Seawoods Grand Central, Navi Mumbai - L&T Tech Park, Bengaluru - L&T Business Park, Faridabad

Assistant Brand Manager

• Oct 2016 - Sep 2017

Worked as Ast. Brand Manager of projects in Maldives (Retail and Residential), Noida, Bahadurgarh and Chennai of TATA Housing and TATA Value homes. • Achieved Sales Order Booking of INR 15.48 Cr for the projects of Bahadurgarh and Chennai from October 2016 till March 2017 • Achieved Sales Order Booking of INR 183 Cr for the Project of Noida from October 2016 till March 2017 • Carried Lever wise (Channel Partner, Direct Sales, International, Loyalty/Referral, Corporates ) Media… Show more Worked as Ast. Brand Manager of projects in Maldives (Retail and Residential), Noida, Bahadurgarh and Chennai of TATA Housing and TATA Value homes. • Achieved Sales Order Booking of INR 15.48 Cr for the projects of Bahadurgarh and Chennai from October 2016 till March 2017 • Achieved Sales Order Booking of INR 183 Cr for the Project of Noida from October 2016 till March 2017 • Carried Lever wise (Channel Partner, Direct Sales, International, Loyalty/Referral, Corporates ) Media Planning, Buying and activating the campaigns for the above projects by doing ATL and BTL activities. (FB posts, link Ads, Google search, GDN, Emailers, SMS, OOH, Radio, Print, Press releases etc) • Data Analytics and Reporting: Being the SPOC for TVHL trackers and Analytics. Reduced the Emailer Campaign costing by 73 times. • Technology Integrations: Various integrations to LMS of TVL with IVR, Missed Call, Shortcode, Citrus Payment Gateway, Click to Call, Exit Entry sticky form. • Website Management and Enhancements: Responsible for being SPOC of Website Analytics, LMS Management, Created and Maintained Website, Landing pages of Maldives and Noida Projects. • Vendor Management and Invoices: Successfully cleared and provisioned 2016-17 invoices by getting approvals from CFO which were pending since 2014. Show less Worked as Ast. Brand Manager of projects in Maldives (Retail and Residential), Noida, Bahadurgarh and Chennai of TATA Housing and TATA Value homes. • Achieved Sales Order Booking of INR 15.48 Cr for the projects of Bahadurgarh and Chennai from October 2016 till March 2017 • Achieved Sales Order Booking of INR 183 Cr for the Project of Noida from October 2016 till March 2017 • Carried Lever wise (Channel Partner, Direct Sales, International, Loyalty/Referral, Corporates ) Media… Show more Worked as Ast. Brand Manager of projects in Maldives (Retail and Residential), Noida, Bahadurgarh and Chennai of TATA Housing and TATA Value homes. • Achieved Sales Order Booking of INR 15.48 Cr for the projects of Bahadurgarh and Chennai from October 2016 till March 2017 • Achieved Sales Order Booking of INR 183 Cr for the Project of Noida from October 2016 till March 2017 • Carried Lever wise (Channel Partner, Direct Sales, International, Loyalty/Referral, Corporates ) Media Planning, Buying and activating the campaigns for the above projects by doing ATL and BTL activities. (FB posts, link Ads, Google search, GDN, Emailers, SMS, OOH, Radio, Print, Press releases etc) • Data Analytics and Reporting: Being the SPOC for TVHL trackers and Analytics. Reduced the Emailer Campaign costing by 73 times. • Technology Integrations: Various integrations to LMS of TVL with IVR, Missed Call, Shortcode, Citrus Payment Gateway, Click to Call, Exit Entry sticky form. • Website Management and Enhancements: Responsible for being SPOC of Website Analytics, LMS Management, Created and Maintained Website, Landing pages of Maldives and Noida Projects. • Vendor Management and Invoices: Successfully cleared and provisioned 2016-17 invoices by getting approvals from CFO which were pending since 2014. Show less