Shashi Singh

Senior Search Engine Optimization at WebTownship
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Contact Information
us****@****om
(386) 825-5501
Location
Delhi, India, IN

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Credentials

  • Excel Essential Training (Office 365/Microsoft 365)
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Excel: Advanced Formatting Techniques (365/2019)
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Excel: Advanced Formulas and Functions
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Social Media Marketing with Facebook and Twitter
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • AWS: Storage and Data Management
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Advertising on Facebook
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • SEO: Link Building
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Local Marketing Foundations
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • SEO for Social Media
    LinkedIn
    Sep, 2020
    - Nov, 2024

Experience

  • WebTownship
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Search Engine Optimization
      • Jan 2020 - Present

      I am responsible for all SEO activities and SEO projects handled by WEBTOWNSHIP, some of the work as follows keyword Analysis, Recommendations for Competitive keywords, Competitor keywords analysis, keywords optimization, Website Audit. Managed a team of SEO professionals to ensure the success of marketing campaigns.Activity planning and related activities like ON and OFF Page SEO, Google ads, Facebook ads, App optimizationDiscussion with clients for the growth-related topics and the overview of Outcomes.Led projects and analyzed data to identify opportunities for improvement.Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences, and boosting reach with strategic ad placements.Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.Evaluated client websites for mobile performance and optimal search engine rankings.

  • Delhi Tour and Travels
    • India
    • Travel Arrangements
    • Search Engine Optimization Executive
      • May 2017 - Jan 2020

      I was contracted by Delhi Tour and Travels to assist them with their organic SEO, online branding, PPC and Google ADS, Facebook ADS. I conducted an SEO website audit to discover issues that may have been negatively affecting their SEO.I consulted with their web design and development team to help find ways to increase their conversion rates and decrease their bounce rate.I consulted with their customer relations manager, business development manager, and Director of the company and developed a strategyAdministered marketing calendar and posted new content to coincide with new product and service releases. Added Structured (Schema markup) data to website pages to make them more search engine friendly.

  • Crackerbee
    • Search Engine Optimization Executive
      • May 2017 - Mar 2018

      I was contracted by Crackerbee to manage their Online Marketing and SEO. I conducted an SEO website audit to discover issues that may have been negatively affecting their SEO.I developed a plan to solve the issues and improve their online marketing efforts.I conducted keyword research along with industry research, created and executed a strategy to fix and add all metadata, code issues, and any other technical on-page SEO issues.Completed keyword research to target industry based on keyword targeting. Added Structured data to website pages to make them more search engine friendly.

  • VISIT HEBDEN BRIDGE
    • Search Engine Optimization Executive
      • Nov 2016 - May 2017

      I Was Working for "Visit Hebden Bridge" to assist them with their organic SEO, online branding, Website traffic Audit. I conducted an SEO website audit to discover issues that may have been negatively affecting their SEO. Research on the best keywords using tools like Word Tracker, Keyword Discovery, Google Keyword tools, etc On 3 major factors relevancy, popularity, and competitiveness.Generation & Analysis of traffic report using Google Analytics Tool to understand the effectiveness of the keywords being used and to measure the usefulness of the off-page optimization strategies.Changed website page contest as required and images and their meta tags.Maintained knowledge of current market trends and algorithm updates of top search engines.

Education

  • Amity University Noida
    Master of Computer Applications - MCA, Computer Science
    -

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