Senior Manager - Digital Marketing

• Oct 2019 - Present

Manager - Digital Marketing

• May 2019 - Oct 2019

Deputy Manager - Digital Marketing

• Nov 2017 - Feb 2019

Duties & Responsibilities • Have developed Ambica Steels Company website. • Have strong knowledge of wordpress. • Have created campaign in Google Adwords for branding and lead generation. • Setup SEO (On-Page & Off-Page) for increasing website traffic. • Research quality keywords for company. • Have applied keywords in SEO and Google Adwords campaign. • Scheduled weekly e-mailer for existing clients. • Scheduled weekly post on Facebook & LinkedIn • Involved… Show more Duties & Responsibilities • Have developed Ambica Steels Company website. • Have strong knowledge of wordpress. • Have created campaign in Google Adwords for branding and lead generation. • Setup SEO (On-Page & Off-Page) for increasing website traffic. • Research quality keywords for company. • Have applied keywords in SEO and Google Adwords campaign. • Scheduled weekly e-mailer for existing clients. • Scheduled weekly post on Facebook & LinkedIn • Involved corporate video making. • Scheduled every 15days blog writing and publish. • Designed exhibition invitation, banner, mailer, post for social media, greetings card for festival and many more. • Have strong knowledge of Photoshop. • Prepared report for weekly and monthly for review. • Prepared Digital Marketing budget for campaign. • Have worked on SEO tools like- Google Analytics, Google Search Console, Seositecheckup, Keyword Planner, Ubersuggest, Site Speed check tools, Content writing Tools, Ahrefs, SemRush, Moz. Show less Duties & Responsibilities • Have developed Ambica Steels Company website. • Have strong knowledge of wordpress. • Have created campaign in Google Adwords for branding and lead generation. • Setup SEO (On-Page & Off-Page) for increasing website traffic. • Research quality keywords for company. • Have applied keywords in SEO and Google Adwords campaign. • Scheduled weekly e-mailer for existing clients. • Scheduled weekly post on Facebook & LinkedIn • Involved… Show more Duties & Responsibilities • Have developed Ambica Steels Company website. • Have strong knowledge of wordpress. • Have created campaign in Google Adwords for branding and lead generation. • Setup SEO (On-Page & Off-Page) for increasing website traffic. • Research quality keywords for company. • Have applied keywords in SEO and Google Adwords campaign. • Scheduled weekly e-mailer for existing clients. • Scheduled weekly post on Facebook & LinkedIn • Involved corporate video making. • Scheduled every 15days blog writing and publish. • Designed exhibition invitation, banner, mailer, post for social media, greetings card for festival and many more. • Have strong knowledge of Photoshop. • Prepared report for weekly and monthly for review. • Prepared Digital Marketing budget for campaign. • Have worked on SEO tools like- Google Analytics, Google Search Console, Seositecheckup, Keyword Planner, Ubersuggest, Site Speed check tools, Content writing Tools, Ahrefs, SemRush, Moz. Show less

Digital Marketing Executive

• Feb 2017 - Oct 2017

Duties & Responsibilities • Strategy for all the digital marketing requirement from PPC campaigns to search engine optimization, Social media marketing to Search engine marketing. • Analysis of user behavior through detailed study of Google Analytics and then improvising on the shortfall to increase the ROI. • Understanding of Google Analytics and analyzing its results to make recommendations in Online • Brand development, website traffic growth, website UI and advertising… Show more Duties & Responsibilities • Strategy for all the digital marketing requirement from PPC campaigns to search engine optimization, Social media marketing to Search engine marketing. • Analysis of user behavior through detailed study of Google Analytics and then improvising on the shortfall to increase the ROI. • Understanding of Google Analytics and analyzing its results to make recommendations in Online • Brand development, website traffic growth, website UI and advertising revenue. • Developed brand strategy and statistics systems. • Devise and implement both strategic and tactical digital marketing plans • Tracking/Searching and executing latest SEO/SEM/SMO Techniques • Analyze client's marketing objectives • Creating a complete Search Engine Optimization strategies for clients • Implementation of SEO strategies involves writing technical changes and recommending Meta data as per Google’s latest algorithm changes. • Proficient with Social Media Channels Strategies Development, and Implementation. • Knowledge of various Admin Panels. • Exceptional skills to conceptualize and execute ideas in promoting products and services • Create and maintain project plans to track progress of campaigns • Excellent interpersonal, social and communication skills with both email and phone in dealing with managements and clients • Working on Google Adwords, Social Media Ad campaigns. • Proficient with MS Outlook, Word and Excel Show less Duties & Responsibilities • Strategy for all the digital marketing requirement from PPC campaigns to search engine optimization, Social media marketing to Search engine marketing. • Analysis of user behavior through detailed study of Google Analytics and then improvising on the shortfall to increase the ROI. • Understanding of Google Analytics and analyzing its results to make recommendations in Online • Brand development, website traffic growth, website UI and advertising… Show more Duties & Responsibilities • Strategy for all the digital marketing requirement from PPC campaigns to search engine optimization, Social media marketing to Search engine marketing. • Analysis of user behavior through detailed study of Google Analytics and then improvising on the shortfall to increase the ROI. • Understanding of Google Analytics and analyzing its results to make recommendations in Online • Brand development, website traffic growth, website UI and advertising revenue. • Developed brand strategy and statistics systems. • Devise and implement both strategic and tactical digital marketing plans • Tracking/Searching and executing latest SEO/SEM/SMO Techniques • Analyze client's marketing objectives • Creating a complete Search Engine Optimization strategies for clients • Implementation of SEO strategies involves writing technical changes and recommending Meta data as per Google’s latest algorithm changes. • Proficient with Social Media Channels Strategies Development, and Implementation. • Knowledge of various Admin Panels. • Exceptional skills to conceptualize and execute ideas in promoting products and services • Create and maintain project plans to track progress of campaigns • Excellent interpersonal, social and communication skills with both email and phone in dealing with managements and clients • Working on Google Adwords, Social Media Ad campaigns. • Proficient with MS Outlook, Word and Excel Show less

Digital Marketing Executive

• Jul 2015 - Dec 2016

Duties & Responsibilities • Back link analysis of competitors - Quality of back links, quality of pages the links are placed on and Collecting Quality related sites from competitors. • Competitive analysis – Viewing top competitor sites for target keywords. • Checking optimization techniques applied, analyzing back links and outbound links and strategies used to gain traffic. ANALYSIS REPORTS - Website Analysis, Competitive Analysis, Complete Business Analysis. o Keywords… Show more Duties & Responsibilities • Back link analysis of competitors - Quality of back links, quality of pages the links are placed on and Collecting Quality related sites from competitors. • Competitive analysis – Viewing top competitor sites for target keywords. • Checking optimization techniques applied, analyzing back links and outbound links and strategies used to gain traffic. ANALYSIS REPORTS - Website Analysis, Competitive Analysis, Complete Business Analysis. o Keywords Analysis : Google Keyword Planner, Word Tracker, Ubersuggest o Search Engine Optimization Strategy, Initial Ranking Reports SOCIAL MEDIA MARKETING o Social Networking Profile Optimizations. o Video Submission in top sites like YouTube, Dailymotion, Flickr, Vimeo and optimizing, sharing to appear in top Results and increased views. o Creating Pages in Facebook, Facebook Insights (Increased likes, Impressions) Twitter, LinkedIn, Pinterest, Foursquare. o Analysis on Competitor Social Networks Profiles on Twitter and Facebook. o I used top Social Media Tools like, Hoot Suite, Only Wire for Posting content in multiple social networks simultaneously. • GOOGLE ADWORDS o Creating Ads with effective Title, Description, Landing pages and increasing quality score. o Resolved issues related to Client E-mails, Site Suggestions, & maintenance to internal programs, etc. o Adding Conversion tracking code on landing pages o Create, manage, and analyze all Ad campaigns across Search Engines (especially Google Adwords to ensure acquisition and conversion goals are met. o Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for assigned SEM Accounts. o Analyze keyword costs, ad copy, landing pages, and cost per conversion. Identify and inform management of opportunities, potential risks, and other key issues. o Manage SEM campaigns and set up reporting and ROI tracking within internal tracking systems and Google Analytics. Show less Duties & Responsibilities • Back link analysis of competitors - Quality of back links, quality of pages the links are placed on and Collecting Quality related sites from competitors. • Competitive analysis – Viewing top competitor sites for target keywords. • Checking optimization techniques applied, analyzing back links and outbound links and strategies used to gain traffic. ANALYSIS REPORTS - Website Analysis, Competitive Analysis, Complete Business Analysis. o Keywords… Show more Duties & Responsibilities • Back link analysis of competitors - Quality of back links, quality of pages the links are placed on and Collecting Quality related sites from competitors. • Competitive analysis – Viewing top competitor sites for target keywords. • Checking optimization techniques applied, analyzing back links and outbound links and strategies used to gain traffic. ANALYSIS REPORTS - Website Analysis, Competitive Analysis, Complete Business Analysis. o Keywords Analysis : Google Keyword Planner, Word Tracker, Ubersuggest o Search Engine Optimization Strategy, Initial Ranking Reports SOCIAL MEDIA MARKETING o Social Networking Profile Optimizations. o Video Submission in top sites like YouTube, Dailymotion, Flickr, Vimeo and optimizing, sharing to appear in top Results and increased views. o Creating Pages in Facebook, Facebook Insights (Increased likes, Impressions) Twitter, LinkedIn, Pinterest, Foursquare. o Analysis on Competitor Social Networks Profiles on Twitter and Facebook. o I used top Social Media Tools like, Hoot Suite, Only Wire for Posting content in multiple social networks simultaneously. • GOOGLE ADWORDS o Creating Ads with effective Title, Description, Landing pages and increasing quality score. o Resolved issues related to Client E-mails, Site Suggestions, & maintenance to internal programs, etc. o Adding Conversion tracking code on landing pages o Create, manage, and analyze all Ad campaigns across Search Engines (especially Google Adwords to ensure acquisition and conversion goals are met. o Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for assigned SEM Accounts. o Analyze keyword costs, ad copy, landing pages, and cost per conversion. Identify and inform management of opportunities, potential risks, and other key issues. o Manage SEM campaigns and set up reporting and ROI tracking within internal tracking systems and Google Analytics. Show less

Digital Marketing Executive

• Mar 2012 - Jun 2015

Marketing Executive

• Jul 2011 - Feb 2012

Duties & Responsibilities • Selling ERP software. • Selling VOIP Product. • Tele Marketing Campaign on day to day Basis. • Social Media Marketing and Direct Marketing for lead generation. • Identify the Data for Telemarketing (Leads Database, Yellow pages, Resume Directories). • Discuss with manager and Send the Proposal. • Follow-up with Customer and close the Deal. • Update the Status on each Lead. • Report to manager about Daily Status on Leads converted and… Show more Duties & Responsibilities • Selling ERP software. • Selling VOIP Product. • Tele Marketing Campaign on day to day Basis. • Social Media Marketing and Direct Marketing for lead generation. • Identify the Data for Telemarketing (Leads Database, Yellow pages, Resume Directories). • Discuss with manager and Send the Proposal. • Follow-up with Customer and close the Deal. • Update the Status on each Lead. • Report to manager about Daily Status on Leads converted and Sales Volume. • Update to the Customer about Products and Services. Show less Duties & Responsibilities • Selling ERP software. • Selling VOIP Product. • Tele Marketing Campaign on day to day Basis. • Social Media Marketing and Direct Marketing for lead generation. • Identify the Data for Telemarketing (Leads Database, Yellow pages, Resume Directories). • Discuss with manager and Send the Proposal. • Follow-up with Customer and close the Deal. • Update the Status on each Lead. • Report to manager about Daily Status on Leads converted and… Show more Duties & Responsibilities • Selling ERP software. • Selling VOIP Product. • Tele Marketing Campaign on day to day Basis. • Social Media Marketing and Direct Marketing for lead generation. • Identify the Data for Telemarketing (Leads Database, Yellow pages, Resume Directories). • Discuss with manager and Send the Proposal. • Follow-up with Customer and close the Deal. • Update the Status on each Lead. • Report to manager about Daily Status on Leads converted and Sales Volume. • Update to the Customer about Products and Services. Show less