Experience

Proglogix International Services Pvt Ltd

• India
• Travel Arrangements
• 1 - 100 Employee

• Digital Marketing Manager

  • Dec 2019 - Present

  Led a team of 7 performance marketers to orchestrate holistic marketing campaigns. SEM:Optimized 96% impressions share on brand keywords, 99% search imp share & 86% Abs. Top of page rate. SMM:Develop and execute paid social media advertising campaigns, including creating ad copy, campaign creative themes, targeting specific audiences, and managing budgets. Monitor ad performance and optimize campaigns for better ROI. Media buying: Plan and execute ad campaigns, negotiate rates, manage budgets, track performance, and maintain vendor relationships to reach the target audience through various media channels effectively.. Generated 57000 qualified leads in FY22, with a conversation rate of 24%. Created annual media plans which increased media reach and frequency while reducing spend by 20%. Manage monthly reports for all projects, Score cards for the team. Show less