Business Analyst

• Oct 2022 - Present

Data Analyst

• Jan 2021 - Oct 2022

• Managed small team of data analysts and analyzed data from 25000 monthly active users and used outputs to guide marketing and product strategies; increased average site engagement time by 2x and decreased drop-off rate by 30% • Gathered, reviewed and maintained all documentation on the categorization of automotive parts; Analyzed performance metrics of 130,000 parts which reduced the app-based selection downtime by 1.5x • Built and maintained an omnichannel dynamic and interactive dashboard on Tableau to help the marketing and sales team to make strategic decisions which led to a 20% sales increase • Solved complex business problems like brand analysis, market penetration strategies etc. by exploring different KPIs such as CTR, CPM, CPC and CPA; visualized data to provide need-based recommendations to the clients through analyzing secondary Nielsen and IRI datasets • Designed A/B testing experiment and measured the statistical impact of the experiment on Test and Control groups for product development and launch; increased NPD estimated sales by 10% • Monitored and reduced customer bounce rate by 2x for an eCommerce client by increasing CTR Show less

Embedded Systems Engineer

• May 2017 - Jun 2017

• Developed Internet of Things (IoT) products with special emphasis on smart home applications. • Administered end-to-end design of Temperature Monitoring and Alert System using a GSM module. Implemented various communication protocols such as SPI, I2C, RS232 and UART using peripherals like Bluetooth and WiFi. • Designed a Home Automation System using a Bluetooth module. Effectively deployed the system in both personal and corporate spaces. • Developed Internet of Things (IoT) products with special emphasis on smart home applications. • Administered end-to-end design of Temperature Monitoring and Alert System using a GSM module. Implemented various communication protocols such as SPI, I2C, RS232 and UART using peripherals like Bluetooth and WiFi. • Designed a Home Automation System using a Bluetooth module. Effectively deployed the system in both personal and corporate spaces.