Reimagination Specialist

• Nov 2023 - Present

Reimagination Specialist

• Nov 2023 - Present

Deputy General Manager - Digital Marketing

• Apr 2023 - Present

Digital Marketing Lead - APAC+ME

• Apr 2019 - Jun 2023

Heading Digital marketing activities for India, SEA & ME market for acquisitions & brand awareness campaigns. • B2C & B2B marketing strategy • Marketing alliances & new digital marketing initiatives • Digital strategy for new product launches • Demand & supply based digital marketing approach Heading Digital marketing activities for India, SEA & ME market for acquisitions & brand awareness campaigns. • B2C & B2B marketing strategy • Marketing alliances & new digital marketing initiatives • Digital strategy for new product launches • Demand & supply based digital marketing approach

Sr. Online Marketing Manager

• Apr 2015 - Jun 2023

Spear heading digital marketing for India market with day to day agency management for acquisitions & brand awareness campaigns. Paid Search, Social, Native ads planning, media strategy, media planning & buying. Managing various marketing alliances and working on new digital marketing initiatives • Digital strategy initiative for new product launches • Involvement in new user & registered user engagement • In-depth qualitative analysis of digital media campaigns • External client… Show more Spear heading digital marketing for India market with day to day agency management for acquisitions & brand awareness campaigns. Paid Search, Social, Native ads planning, media strategy, media planning & buying. Managing various marketing alliances and working on new digital marketing initiatives • Digital strategy initiative for new product launches • Involvement in new user & registered user engagement • In-depth qualitative analysis of digital media campaigns • External client servicing • Monthly sync up with sales team about the marketing activities • Monthly & Quarterly business reviews internally with Marketing head and with agency as well Show less Spear heading digital marketing for India market with day to day agency management for acquisitions & brand awareness campaigns. Paid Search, Social, Native ads planning, media strategy, media planning & buying. Managing various marketing alliances and working on new digital marketing initiatives • Digital strategy initiative for new product launches • Involvement in new user & registered user engagement • In-depth qualitative analysis of digital media campaigns • External client… Show more Spear heading digital marketing for India market with day to day agency management for acquisitions & brand awareness campaigns. Paid Search, Social, Native ads planning, media strategy, media planning & buying. Managing various marketing alliances and working on new digital marketing initiatives • Digital strategy initiative for new product launches • Involvement in new user & registered user engagement • In-depth qualitative analysis of digital media campaigns • External client servicing • Monthly sync up with sales team about the marketing activities • Monthly & Quarterly business reviews internally with Marketing head and with agency as well Show less

Senior Manager - Digital Marketing

• Apr 2015 - Jun 2023

Spearheading digital marketing for India, SEA & ME market with day to day agency management for acquisitions & brand awareness campaigns. Paid Search, Social, Native ads planning, media strategy, media planning & buying. Managing various marketing alliances and working on new digital marketing initiatives • Digital strategy initiative for new product launches • Involvement in new user & registered user engagement • In-depth qualitative analysis of digital media… Show more Spearheading digital marketing for India, SEA & ME market with day to day agency management for acquisitions & brand awareness campaigns. Paid Search, Social, Native ads planning, media strategy, media planning & buying. Managing various marketing alliances and working on new digital marketing initiatives • Digital strategy initiative for new product launches • Involvement in new user & registered user engagement • In-depth qualitative analysis of digital media campaigns • External client servicing • Monthly sync up with sales team about the marketing activities • Monthly & Quarterly business reviews internally with Marketing head and with agency as well Show less Spearheading digital marketing for India, SEA & ME market with day to day agency management for acquisitions & brand awareness campaigns. Paid Search, Social, Native ads planning, media strategy, media planning & buying. Managing various marketing alliances and working on new digital marketing initiatives • Digital strategy initiative for new product launches • Involvement in new user & registered user engagement • In-depth qualitative analysis of digital media… Show more Spearheading digital marketing for India, SEA & ME market with day to day agency management for acquisitions & brand awareness campaigns. Paid Search, Social, Native ads planning, media strategy, media planning & buying. Managing various marketing alliances and working on new digital marketing initiatives • Digital strategy initiative for new product launches • Involvement in new user & registered user engagement • In-depth qualitative analysis of digital media campaigns • External client servicing • Monthly sync up with sales team about the marketing activities • Monthly & Quarterly business reviews internally with Marketing head and with agency as well Show less

Head - Performance Business

• Apr 2014 - Mar 2015

Heading the Performance Marketing department • Paid Search, Social, Native ads Media planning, strategy, buying. Responsibilities: SEM, affiliate marketing, social marketing, mobile marketing & display & native advertising

Account Controller

• Apr 2012 - Mar 2014

1. Leading SEM team on large budget campaigns executed on Google, Yahoo! Search marketing platforms. 2. Key involvement in search meetings, media strategy & planning, client servicing 3. Day-to-day coordination with client & internal business teams on business scale and revenue generation. 4. People management, training & development

Account Manager - SEM

• Jul 2009 - Mar 2012

Leading all SEM activity. SEM accounts management across Search Engines, SEM Strategy Planning, Digital Planning, Media and Display Advertising, Client Interaction, Domestic and International PPC Accounts management

SEM Officer

• Jun 2008 - Jul 2009

Create and manage Pay Per Click (PPC) campaigns across multiple search engines including Google, Yahoo and MSN. Creating Campaign Strategy and Campaign Management Process. Develop lists of potential key words/phrases by understanding the marketplace, requirement of the client, using keyword research tools like Google Keyword tool, Keyword Tracker, Keyword Discovery, etc. Keyword research and optimization. Write PPC ads and test alternate Ad copies to improve conversion… Show more Create and manage Pay Per Click (PPC) campaigns across multiple search engines including Google, Yahoo and MSN. Creating Campaign Strategy and Campaign Management Process. Develop lists of potential key words/phrases by understanding the marketplace, requirement of the client, using keyword research tools like Google Keyword tool, Keyword Tracker, Keyword Discovery, etc. Keyword research and optimization. Write PPC ads and test alternate Ad copies to improve conversion rates. Responsible for understanding client requirements. Expand campaigns and increase effectiveness by continually monitoring, testing and updating ad placements as necessary. Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates. Interaction with foreign clients and fulfilling their online requirements. Show less Create and manage Pay Per Click (PPC) campaigns across multiple search engines including Google, Yahoo and MSN. Creating Campaign Strategy and Campaign Management Process. Develop lists of potential key words/phrases by understanding the marketplace, requirement of the client, using keyword research tools like Google Keyword tool, Keyword Tracker, Keyword Discovery, etc. Keyword research and optimization. Write PPC ads and test alternate Ad copies to improve conversion… Show more Create and manage Pay Per Click (PPC) campaigns across multiple search engines including Google, Yahoo and MSN. Creating Campaign Strategy and Campaign Management Process. Develop lists of potential key words/phrases by understanding the marketplace, requirement of the client, using keyword research tools like Google Keyword tool, Keyword Tracker, Keyword Discovery, etc. Keyword research and optimization. Write PPC ads and test alternate Ad copies to improve conversion rates. Responsible for understanding client requirements. Expand campaigns and increase effectiveness by continually monitoring, testing and updating ad placements as necessary. Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates. Interaction with foreign clients and fulfilling their online requirements. Show less

SEM Professional

• Apr 2007 - May 2008

Pay per click advertising, Online marketing and advertising on Google, Yahoo, MSN...Web analytics. Pay per click advertising, Online marketing and advertising on Google, Yahoo, MSN...Web analytics.

Sr. Marketing Executive

• Dec 2006 - Mar 2007

Mapping client’s requirements and providing them customized business solutions through www.justdial.com Implementing strategies for acquiring business from corporate clients and effectively using the potential of existing accounts. Generating leads using references from existing clients. Providing service support to the clients. Reporting to the team leader. Mapping client’s requirements and providing them customized business solutions through www.justdial.com Implementing strategies for acquiring business from corporate clients and effectively using the potential of existing accounts. Generating leads using references from existing clients. Providing service support to the clients. Reporting to the team leader.

Retail Manager

• Apr 2002 - Feb 2005

I worked overthere as a manager. I used to handle all the sales, operations, planning and a team of 5 to 8 peoples.Retail Floor Manager etc. I worked overthere as a manager. I used to handle all the sales, operations, planning and a team of 5 to 8 peoples.Retail Floor Manager etc.