shashank vasan
Assistant Manager Digital Marketing Manager at Nextraone- Claim this Profile
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Bio
Credentials
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Google Ads App certification
Google Digital Academy (Skillshop)Apr, 2023- Oct, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Apr, 2023- Oct, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Apr, 2023- Oct, 2024 -
Google Ads Measurement Certification
Google Digital Academy (Skillshop)Mar, 2021- Oct, 2024 -
Google Ads video Certification
Google Digital Academy (Skillshop)Mar, 2021- Oct, 2024 -
Shopping Ads Certification
Google Digital Academy (Skillshop)Mar, 2021- Oct, 2024
Experience
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Nextraone
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Assistant Manager Digital Marketing Manager
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Dec 2021 - Jan 2023
Created marketing objectives against business unit priorities. Implemented consumer research and market trends into actionable insights for communication strategies. Created full 360-go-to market plans, content roadmaps and oversaw the creation of the tools for all apparel. Oversaw content creation (shoots, interviews, video, etc.) for seasonal initiatives and product drops across to be used on all channels including retail, online, paid media and newsroom Worked with the Senior… Show more Created marketing objectives against business unit priorities. Implemented consumer research and market trends into actionable insights for communication strategies. Created full 360-go-to market plans, content roadmaps and oversaw the creation of the tools for all apparel. Oversaw content creation (shoots, interviews, video, etc.) for seasonal initiatives and product drops across to be used on all channels including retail, online, paid media and newsroom Worked with the Senior Manager for Strategy to shape the messaging and strategy of the business unit. Strategic preparation for Social Media Channels Preparation and Implementation of PPC (Pay per Click) campaigns at Google Adwords, Facebook, Linked In, Twitter and Bing. Bringing a fresh and live face to the content and graphic departments by fulfilling their every need. Handling and enhancing everything about brand management. Created blog management to execute content marketing Working on several processes to enhance Online Reputation(ORM) Technical issues resolving with the Web team Making weekly and monthly reports along with benchmarks and targets Show less Created marketing objectives against business unit priorities. Implemented consumer research and market trends into actionable insights for communication strategies. Created full 360-go-to market plans, content roadmaps and oversaw the creation of the tools for all apparel. Oversaw content creation (shoots, interviews, video, etc.) for seasonal initiatives and product drops across to be used on all channels including retail, online, paid media and newsroom Worked with the Senior… Show more Created marketing objectives against business unit priorities. Implemented consumer research and market trends into actionable insights for communication strategies. Created full 360-go-to market plans, content roadmaps and oversaw the creation of the tools for all apparel. Oversaw content creation (shoots, interviews, video, etc.) for seasonal initiatives and product drops across to be used on all channels including retail, online, paid media and newsroom Worked with the Senior Manager for Strategy to shape the messaging and strategy of the business unit. Strategic preparation for Social Media Channels Preparation and Implementation of PPC (Pay per Click) campaigns at Google Adwords, Facebook, Linked In, Twitter and Bing. Bringing a fresh and live face to the content and graphic departments by fulfilling their every need. Handling and enhancing everything about brand management. Created blog management to execute content marketing Working on several processes to enhance Online Reputation(ORM) Technical issues resolving with the Web team Making weekly and monthly reports along with benchmarks and targets Show less
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Digital Mazic Online Solutions LLP
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India
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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Sep 2020 - Dec 2021
Develop and optimize online marketing initiatives to drive customer acquisition; Search engine optimization plans for both on-page and off-page tasks according to As per the updates of Google. Strategic preparation for Social Media Channels Preparation and Implementation of PPC (Pay per Click) campaigns at Google Adwords, Facebook, Linked In, Twitter and Bing. Developing Ecommerce strategies Bringing a fresh and live face to the content and graphic departments by fulfilling their… Show more Develop and optimize online marketing initiatives to drive customer acquisition; Search engine optimization plans for both on-page and off-page tasks according to As per the updates of Google. Strategic preparation for Social Media Channels Preparation and Implementation of PPC (Pay per Click) campaigns at Google Adwords, Facebook, Linked In, Twitter and Bing. Developing Ecommerce strategies Bringing a fresh and live face to the content and graphic departments by fulfilling their every need. Handling and enhancing everything about brand management. Created blog management to execute content marketing Working on several processes to enhance Online Reputation(ORM) Technical issues resolving with the Web team Using Infusion soft CRM for email marketing and Lead Management Working on 3rd part tools like Hoot suite, Woorank, and SEO power suite to analyze and optimize things. Working on word press for core-level integrations Making weekly and monthly reports along with benchmarks and targets
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Digital Marketing Executive
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Aug 2018 - Sep 2020
Develop and optimize online marketing initiatives to drive customer acquisition; Search engine optimization plans for both on-page and off-page tasks according to As per the updates of Google. Preparation and Implementation of PPC (Pay per Click) campaigns at Google Adwords, Facebook, Linked In, Twitter and Bing. Developing Ecommerce strategies Handling and enhancing everything about brand management. Created blog management to execute content marketing Using Infusion soft… Show more Develop and optimize online marketing initiatives to drive customer acquisition; Search engine optimization plans for both on-page and off-page tasks according to As per the updates of Google. Preparation and Implementation of PPC (Pay per Click) campaigns at Google Adwords, Facebook, Linked In, Twitter and Bing. Developing Ecommerce strategies Handling and enhancing everything about brand management. Created blog management to execute content marketing Using Infusion soft CRM for email marketing and Lead Management Working on 3rd part tools like Hoot suite, Woorank, and SEO power suite to analyze and optimize things. Making weekly and monthly reports along with benchmarks and targets
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Search Engine Optimization Executive
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Feb 2016 - Aug 2018
Search engine optimization plans for both on-page and off-page tasks according to As per the updates of Google. Strategic preparation for Social Media Channels Working on word press for core-level integrations Making weekly and monthly reports along with benchmarks and targets Created blog management to execute content marketing Technical issues resolving with the Web team
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Education
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2022 - 2023
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Marketing/Marketing Management, General -
2012 - 2015
Shobhit University
B.com, Accounting and Business/Management -
2008 - 2012
mount abu public school
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Delhi School of Internet Marketing
Digital marketing, Online marketing
Community
